Episodes

  • How Boot Barn is Shaping the Next Chapter of Western Americana Aesthetic

    How Boot Barn is Shaping the Next Chapter of Western Americana Aesthetic
    Jan 5 2026
    In episode 498 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Isha Nicole, senior vice president of creative and marketing at Boot Barn, America's largest western and workwear retailer. Tune in as Nicole provides an overview of Boot Barn and her role (1:20) as well as discusses the rise and influence of Americana style (2:15)…
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    14 mins
  • Primark's U.S. Marketing Head on Brand Building and Store Expansion

    Primark's U.S. Marketing Head on Brand Building and Store Expansion
    Dec 22 2025
    In episode 497 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rene Federico, head of marketing for the U.S. at Primark, a global  fashion retailer founded and based in Dublin, Ireland. Listen in as Federico discusses Primark's growth in the U.S., focusing on marketing strategies to support this expansion (2:25). She details her role at…
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    28 mins
  • Consumer Cellular’s Big Bet: More Stores, Smoother Service, Happier Customers

    Consumer Cellular’s Big Bet: More Stores, Smoother Service, Happier Customers
    Dec 8 2025
    In episode 496 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ed Evans, CEO of Consumer Cellular, the top-rated wireless provider that provides cell phones and no-contract service plans primarily to those 50-plus. Listen in as Evans details what's driving Consumer Cellular's brick-and-mortar expansion (1:45), the strategy behind determining new store locations (3:40), and building…
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    23 mins
  • How Lowe’s is Reimagining the Digital Customer Journey

    How Lowe’s is Reimagining the Digital Customer Journey
    Nov 24 2025
    In episode 495 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Joe Cano, senior vice president of digital commerce at Lowe's, a FORTUNE® 100 home improvement company. Cano details the company's approach to personalizing the digital shopping experience for both DIY homeowners and professional contractors (1:45). He explains how Lowe's uses real-time data and artificial…
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    18 mins
  • Why SharkNinja Has Embraced 'Positionless' Marketing

    Why SharkNinja Has Embraced 'Positionless' Marketing
    Nov 10 2025
    In episode 494 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kaitlyn Hebert, global chief marketing officer for the Ninja brand of SharkNinja, a leading global product design and technology company. The interview was recorded at Shoptalk Fall in Chicago. Hebert explains how Ninja’s organizational structure and innovation hub speed up product development (2:00). She…
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    21 mins
  • The Heart of Wayfair's In-Store Experience

    The Heart of Wayfair's In-Store Experience
    Oct 27 2025
    In episode 493 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Liza Lefkowski, vice president and chief merchant of stores at Wayfair, a leading home and furniture retailer. The interview was recorded at Shoptalk Fall in Chicago last month. Lefkowski discusses Wayfair's strategy of using design, storytelling, and product curation to connect emotionally with customers…
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    17 mins
  • How 'Retail Therapy' Fits Into Stitch Fix's Future

    How 'Retail Therapy' Fits Into Stitch Fix's Future
    Oct 13 2025
    In episode 492 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Debbie Woloshin, chief marketing officer at Stitch Fix, the leading online personal styling service. The interview was recorded at at Shoptalk Fall in Chicago last month. Listen in as Woloshin discusses innovating the product discovery process (1:40) as well as Stitch Fix's "Retail Therapy"…
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    17 mins
  • Inside Helix's Domestic Manufacturing and Retail Expansion Strategies

    Inside Helix's Domestic Manufacturing and Retail Expansion Strategies
    Sep 29 2025
    In episode 491 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jerry Lin, co-founder of Helix, a leading direct-to-consumer (DTC) mattress and sleep brand, part of 3Z Brands. Listen in as Lin discusses starting the business from scratch 10 years ago (1:30), Helix's newest retail partnership with Rooms To Go (4:00), and ensuring that the…
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    26 mins