What a journey it has been! To wrap up this incredible season of Totally On Brand, we’re ending on a high note with a powerful conversation that every business owner, creator, and brand builder needs to hear.

If Your Brand Could Speak, What Would It Say?

In this finale episode, we dive deep into how to build a brand identity that truly sticks one that speaks with clarity, connects with emotion, and stands out in any crowd.

And we’re joined by the inspiring Ayanda Carter, CEO of Iroko Interiors and Melanin Creative. Ayanda brings her signature blend of culture, design, Marketing, Branding and storytelling to help us explore what it really means to create a brand with a voice of its own.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: ⁠⁠totallyonbrand@gmail.com⁠⁠

Spotify: @Totallyonbrand

Apple podcast: @Totallyonbrand

Tobi: @misshamilton

Temi: @temimakinsanya

Every groundbreaking movement starts with a simple idea, before the accolades, the headlines, the milestones, and the global recognition, there’s always a moment , a spark when someone dares to think differently.

In this episode, we sit with Arese Ugwu, the brilliant mind behind The Smart Money Woman — a story that began as a personal frustration, became a book, grew into a series, and evolved into a cultural and financial literacy revolution across Africa.

Who should watch this? Entrepreneurs, creatives, women in business, authors, screenwriters, and anyone looking to turn their ideas into something impactful.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: ⁠⁠totallyonbrand@gmail.com⁠⁠

Spotify: @Totallyonbrand

Apple podcast: @Totallyonbrand

Tobi: @misshamilton

Temi: @temimakinsanya

In this episode, we sit down with Ayo Akinola, CEO of Pocket App, co-founder of PiggyVest, and author of Credit Alert. This one is special. We went deep into the mindset, behaviour, and psychology behind why Nigerians buy, what influences our decisions, and how businesses can tap into these patterns to scale.

Whether you’re a business owner, marketer, creative, or entrepreneur, grab a pen and paper because we dropped strategies, frameworks, and practical insights you can start applying immediately to grow your business.

We talked about everything:

– How Nigerians make buying decisions

– What makes us loyal to a brand

– The emotional and cultural cues that influence us

– And the small things that make a huge difference when selling to a Nigerian audience

If you're trying to understand the Nigerian market better, this conversation is your cheat code. You can get a copy of Credit Alert by Ayo Akinola at www.readca.com. Plus, Ayo has a business grant for small business owners, and the book tells you exactly how to participate. We are rooting for you.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: ⁠⁠totallyonbrand@gmail.com⁠⁠

Spotify: @Totallyonbrand

Apple podcast: @Totallyonbrand

Tobi: @misshamilton

Temi: @temimakinsanya

What really happens to your business when you’re not there to run it — or when life takes an unexpected turn?

This week’s episode dives deep into a rarely discussed but absolutely essential conversation many entrepreneurs avoid.

This is not about succession plans or who takes over when you're gone.

Instead, we’re talking about something far more practical and urgent:

- Building processes.

- Creating structures.

- Designing a business that can operate and thrive even in your absence.

We break down the structured approaches you can start implementing in your business today, no matter the size. We also get candid and share real experiences from our own journey - moments when life happened, things spiraled beyond our control, and how the systems we put in place helped us navigate those unexpected seasons.

If you’re serious about building a sustainable, resilient business that outlives your daily involvement, this episode is a must-watch and before.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: ⁠⁠totallyonbrand@gmail.com⁠⁠

Spotify: @Totallyonbrand

Apple podcast: @Totallyonbrand

Tobi: @misshamilton

Temi:@temimakinsanya

This week, we have our first repeat guest, Ibi Ibru — the founder of Moneystart, Certified Financial Education Instructor, and Personal Finance Advocate.In this episode, we dive into a topic many entrepreneurs avoid but desperately need to confront: the habit of treating your business account like your personal wallet.

If you are running a business but your personal expenses are always being withdrawn from the company purse, this conversation will challenge your mindset, expose financial blind spots, and guide you toward building a business that is truly structured, sustainable, and financially healthy.

What we discussed;

1. Understanding the Core Concept

2. Why Business Owners Often Mix Accounts

3. Risks and Consequences of Mixing Business and Personal Finances

4. The Importance of Separating Yourself from Your Business

5. How to Separate Personal and Business Finances

Tune in, share your thoughts in the comments, and don’t forget to subscribe for more honest conversations on business and growth.

You can also listen to us on spotify and apple podcast.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: ⁠⁠totallyonbrand@gmail.com

Spotify: @Totallyonbrand

Tobi: @misshamilton

Temi:@temimakinsanya

Why do some brands stand out effortlessly, attract loyal customers, and stay top-of-mind—while others struggle to stay relevant?

In this episode, Temi and Tobi break down the brands we admire and unpack the strategies, mindset, and unique positioning that make them irresistible. From storytelling to customer experience, innovation, and culture we’re analyzing what these brands are doing differently and how you can apply the same principles.

If you’re building a brand, scaling one, or simply fascinated by world-class brand strategy, this is an episode you’ll love!

Brands We Analysed:

1. Kilentar

2. Calendly

3. Skims

4. Amazon

5. Quacktail

6. Moniepoint

7. God is Good

Tune in, share your thoughts in the comments, and don’t forget to subscribe for more honest conversations on business and growth. You can also listen to us on spotify and apple podcast.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: ⁠⁠totallyonbrand@gmail.com⁠⁠

Spotify: @Totallyonbrand

Apple podcast: @Totallyonbrand

Tobi: @misshamilton

Temi:@temimakinsanya

Another week, another amazing guest! This time, we’re joined by Kike Ojewale - a fashion-loving legal practitioner skilled in Intellectual Property, Media, Sports, and Entertainment Law.

In this episode, we dive deep into the world of Intellectual Property (IP) and explore how you can monetize your knowledge and expertise because what you know and create can be one of your most valuable assets!

Kike breaks down the real meaning of IP, how it has evolved over time, and why it’s a critical tool for anyone looking to build, protect, and grow their brand or business. Whether you’re a creative, entrepreneur, or corporate professional, this conversation will help you see your ideas through a new lens as intellectual property that can be protected and monetized.

Here’s what we discussed:

1. What is Intellectual Property (IP)?

2. The Evolution of Intellectual Property

3. Corporate IP vs Creative IP

4. What part of your knowledge should you monetize?

5. How different industries monetize their expertise

6. How IP affects partnerships

Tune in, share your thoughts in the comments, and don’t forget to subscribe for more honest conversations on business and growth.

You can also listen to us on spotify and apple podcast.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: ⁠⁠totallyonbrand@gmail.com⁠⁠

Spotify: @Totallyonbrand

Apple podcast: @Totallyonbrand

Tobi: @misshamilton

Temi:@temimakinsanya

This week, Temi and Tobi are joined by our first guest of the season, Dare Aliu - engineer, entrepreneur, fashion innovator, and CEO of TDA Group.

In this episode, we dive deep into brand clarity, authenticity, truly loving what you do, and the real work behind building a brand people keep coming back to. This conversation is a masterclass in building a household brand from someone who has turned brand culture into a business blueprint.

Whether you’re launching a brand, growing your business, or redefining your identity Dare’s journey will show you how to do it and make it last.

We talked about:

1. How to Find Your Brand’s Purpose and Identity

2. What Story Your Brand Is Telling at Every Touchpoint

3. Building Emotional Equity: Not Just Aesthetic Appeal

4. When Brands Get It Completely Wrong

5. Evolving Without Losing Your Voice

Tune in, share your thoughts in the comments, and don’t forget to subscribe for more honest conversations on business and growth.

You can also listen to us on spotify and apple podcast.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: ⁠⁠totallyonbrand@gmail.com⁠⁠

Spotify: @Totallyonbrand

Apple podcast: @Totallyonbrand

Tobi: @misshamilton

Temi:@temimakinsanya