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Travel Marketeering with Joshua Harrell

Travel Marketeering with Joshua Harrell

Written by: Joshua Harrell
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You got into travel because you love it. But loving travel and building a thriving travel business are two very different things—and nobody warned you about the gap in between.

Travel Marketeering with Joshua Harrell is a show for travel advisors and agency owners who are done guessing at marketing and ready to build real systems for visibility, trust, and growth. Each episode breaks down one actionable idea—frameworks you can use this week, not theory you'll forget by tomorrow.

Joshua Harrell is the Chief Revenue Officer at WorldVia Travel Network and the creator of the Travel Marketeering movement. He's a brand strategist, serial entrepreneur, and author of Travel Marketeering: A Complete Guide for Starting (or Refreshing) Your Travel Agency. He's spent decades building brands, launching businesses, and studying what actually works when the algorithm changes, the market shifts, or your confidence takes a hit. He's not a travel advisor—he's the strategist in the room who helps travel advisors find their story, build their brand, and turn their expertise into a business that compounds over time.

What you'll get from this show:

  • Step-by-step frameworks from the Thriving Travel Advisor Blueprint—a 5-step system for building a sustainable travel business

  • Real strategies for becoming known in your niche without posting every day or pretending to be an influencer

  • How to turn your expertise into signature offers, content systems, and client experiences that set you apart

  • Honest conversations about the hard parts—burnout, inconsistency, imposter syndrome, and the seasons that test your resolve

  • Practical tools you can implement between episodes, not just inspiration that fades by Monday

Whether you're a new advisor trying to get your first clients or an experienced agency owner ready to scale what's working, this show meets you where you are and gives you the next step forward.

New episodes drop most Saturdays. Subscribe so you don't miss one.

📥 Get the Thriving Travel Advisor Blueprint (Free)
Download the 5-step framework behind the show:
👉 https://lp.worldviatravelnetwork.com/thriving-travel-advisor-blueprint

👥 Join the Travel Marketeers Community
Connect with other entrepreneurial travel advisors in our private Facebook group:
👉 https://www.facebook.com/groups/travelmarketeers

📱 Follow @travelmarketeering on Instagram and TikTok

Copyright 2026 All rights reserved.
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Episodes
  • 7 Numbers Every Travel Advisor Should Track—Find the Leak in Your Booking Pathway
    Oct 17 2026

    The bravest thing a travel advisor can do isn’t cold calling or going live. It’s opening the spreadsheet. In this episode of Travel Marketeering with Joshua Harrell, Joshua makes the case that business numbers are not a report card but a map, and he hands listeners the seven numbers that show whether a booking pathway is working: leads, discovery calls, proposals sent, bookings, and average commission, plus two simple rates anyone can calculate on a phone.

    Then Joshua plays Name That Leak, reading five composite advisors’ months and diagnosing each one. Marisol sells small-ship sailings along the Croatian coast and needed to answer faster. Dev plans food trips to Japan and South Korea and needed to stop ending calls with “let me know.” Tasha books a dozen all-inclusives a month at $210 each and learns that busy is not the same as paid. And Grant, who sells Northern Lights trips, discovers that five itineraries is homework, not a proposal. Listeners also get the 15-minute monthly money meeting, a simple AI prompt for spotting trends, and straight answers on what to track with zero bookings and how to count a group trip.

    Download the worksheet, The 7-Number Travel Business Dashboard:

    https://dkcu4.share.hsforms.com/2sGYR7B2BQ1yJsfgUC0y0jQ

    Travel Marketeering Live streams every Saturday at noon Eastern on the WorldVia Travel Network YouTube channel. To play along and diagnose the cases with other advisors, join the conversation in the live chat.

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    51 mins
  • Book Your Next 3 Clients in 30 Days—The 30-Minute-a-Day Plan Travel Advisors Can Start Monday
    Oct 11 2026

    How many trips have you booked since Labor Day? If the number is smaller than you hoped, you’re not behind. You’re just running on hope. In this episode of Travel Marketeering with Joshua Harrell, Joshua turns the Booking Pathway into a 30-day sprint travel advisors can run in 30 minutes a day, aimed at the people who already know them.

    Listeners get the four-week plan (Reconnect, Converse, Propose, and Close & Ask), the Power Half Hour that holds it together, and a simple scoreboard of 30 reach-outs, 10 conversations, 5 proposals, and 3 bookings. The episode follows Renée, a composite advisor, as she builds her Warm 30, gets her neighbor talking for 20 minutes about a New Zealand camper van trip with one question, sends every proposal within 48 hours, and ends the month with a Danube river cruise, a Riviera Maya girls’ trip, and a Nile cruise on the books. Joshua also shares a simple way to use AI to draft a proposal story in your own voice, and explains why week four should feel like doing your job beautifully, not asking for a favor.

    Download the worksheet, Your Next 3 Clients in 30 Days Action Plan: https://dkcu4.share.hsforms.com/2nwmGFJ_PRX6kic51sYu-rA

    Travel Marketeering Live streams every Saturday at noon Eastern on the WorldVia Travel Network YouTube channel. To build your Warm 30 in real time with other advisors, join the conversation in the live chat.

    Show More Show Less
    46 mins
  • The 5 Messages That Turn Travel Inquiries Into Bookings
    Oct 3 2026

    Somebody filled out your form. They said they’re dreaming about Japan next spring. And then the conversation just stopped, not because you didn’t care, but because you didn’t know exactly what to say next.

    In this episode of Travel Marketeering with Joshua Harrell, he walks through five messages, one for every stage of the Booking Pathway, that keep clients moving from first interest to booked trip and on to referrals. You’ll meet Renée, a composite advisor who had four hand raises and zero bookings in one month, and hear how the same leads turned into a Japan cherry blossom trip, an Alaska small-ship expedition, a Quebec City Christmas market weekend (with a fifth friend added), and a 50th birthday surprise in Los Cabos.

    What you’ll learn:

    • Why speed beats polish in the first reply, and why the first 24 hours matter most
    • How to move clients from typing to talking with two specific times
    • How to tell the story of a proposal before the client sees the price
    • How to rewrite “just checking in” into a nudge with new value, a real deadline, and a one-word next step
    • The graceful exit message people actually answer
    • How one word, “honored,” changes the way you ask for referrals

    Download the worksheet, The 5 Booking Pathway Messages:

    https://dkcu4.share.hsforms.com/2KchOCzj6S2mU0JWytm0JxA

    Join the Travel Marketeers Private Facebook Group:

    https://www.facebook.com/groups/travelmarketeers

    Show More Show Less
    55 mins
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