Public relations is one of the most powerful marketing tools and one of the most misunderstood. In this episode, host Eliud Custodio sits down with Bill Corbett of Corbett Public Relations to break down how earned media works, why third-party credibility matters, and how consistent PR builds long-term brand equity.

You’ll hear the difference between earned media and pay-to-play segments, why press releases are only one piece of the puzzle, how AI is speeding up research and writing without replacing relationships, and why repurposing media coverage across social and your website is where the real value compounds.

If you’re a business owner or leader looking to build trust, visibility, and authority, this episode is for you.

How can business owners take control of risk, insurance costs, and long-term peace of mind? In this episode, host Eliud Custodio sits down with Ian Sterling of Sterling Risk Insurance to demystify insurance, risk management, and the value of proactive planning. Ian shares insights from a multigenerational family business, the biggest mistakes owners make, and how documentation and partnership can lower your premiums and protect your assets.

In this episode, you’ll learn:

• How Sterling Risk Insurance serves clients nationwide with tailored solutions for business, personal, and specialized risks
• Why risk management and documentation matter for every business, from small shops to national operations
• The difference between commodity insurance and true risk partnership—and how to advocate for your business
• How insurance carriers view risk, why premiums are rising, and what you can do about it
• Ian’s journey from entertainment to insurance, and the importance of family, photography, and community

Hosted by Eliud Custodio, President of Turn One Studio.

If you’re a business owner, entrepreneur, or anyone seeking clarity on insurance, this episode delivers actionable advice and insider perspective. Listen now!

How do you support thousands of families across Long Island through mental health, addiction, and life’s toughest challenges? In this episode, host Eliud Custodio sits down with Dr. Jeffrey Reynolds, President & CEO of Family & Children’s Association (FCA), to discuss 140+ years of service, the opioid crisis, youth homelessness, and the ongoing mental health fallout from COVID-19.

In this episode, you’ll learn:

• How FCA delivers 60+ programs for all ages, from early childhood to seniors
• The realities of the opioid and alcohol crises—and what’s working in prevention and recovery
• The invisible epidemic of youth homelessness and trafficking on Long Island
• How FCA bridges healthcare disparities and provides wraparound support for families in need
• Dr. Reynolds’ personal cancer journey, his book “Every Mile Matters,” and the power of resilience, grit, and gratitude

Hosted by Eliud Custodio, President of Turn One Studio.

If you care about mental health, addiction recovery, or building stronger communities, this episode is packed with insight, empathy, and real-world solutions. Listen now!