Hattie (Hattie the PMM) is the Founder of ProductMarketers.com and a career coach for Product Marketing Managers who want to become more respected, valued, and strategic at work. With over 12 years in tech — including experience as a CEO and CMO — Hattie teaches ambitious professionals how to build influence, visibility, and career leverage without burning out or people-pleasing.

After surviving five rounds of tech layoffs, navigating a toxic micromanagement environment, and rebuilding her confidence from the ground up, Hattie developed the exact playbook she now uses to help PMMs get promoted, paid more, and positioned as strategic leaders.

Her biggest turning point? Refusing to shrink — in her personal life and her career — and deciding to proactively invest in her communication skills, strategic visibility, and perceived value so her impact became impossible to ignore.

In this episode, you’ll learn:
→ Why “doing great work” isn’t enough to get promoted in today’s workplace
→ How to identify your Career ICP (Ideal Career Profile) — and why it’s rarely your manager
→ The difference between being heard vs. being influential
→ How to build strategic visibility that protects you during layoffs
→ Why perceived value drives promotions, bonuses, and job security
→ The 3 R framework (Recognizable, Respected, Reputable) for measuring your career growth
→ Why investing in yourself first eliminates impostor syndrome and builds real confidence
→ The difference between being a “nice” high performer and a strategically visible leader

📝 Free Live Workshop – Power Story & Presence Workshop
Priya is hosting a brand-new FREE three-session live workshop designed for ambitious women who want stronger visibility, confidence, and executive-level communication.

Over three sessions, you’ll learn how to:
✓ Define your personal brand pillars
✓ Identify your true differentiators
✓ Build compelling Power Stories
✓ Elevate your leadership language & presence

📅 Dates: February 24–26
⏰ Time: 12:00 – 1:00 PM Eastern
🎟 Cost: 100% Free

Register through this link: https://priya-sam.mykajabi.com/3-day-live-workshop-1

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CONNECT WITH HATTIE
🌐 Website: ProductMarketers.com
💼 LinkedIn: https://www.linkedin.com/in/hattiethepmm/
📹 YouTube: https://www.youtube.com/@hattiethepmm

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CONNECT WITH PRIYA
🌐 Website:https://priyasam.com/
📹 YouTube:https://www.youtube.com/@PriyaSam
💼 LinkedIn: https://www.linkedin.com/in/priyasam/
📸 Instagram:https://www.instagram.com/priyasam
👤 Facebook: https://www.facebook.com/priyassam/

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TIMESTAMPS
00:00 – Meet Hattie the PMM: Founder, Career Coach & Former Tech Executive
02:00 – The breakup that triggered her “unleash your voice” moment
05:00 – Why your personal life impacts your professional presence
09:00 – Installing new communication skills (and why improv changed everything)
13:00 – Surviving five rounds of layoffs through strategic visibility
16:00 – What is your Career ICP — and why it’s not your manager
19:00 – Perceived value vs. real value (and why it drives profit)
24:00 – The burnout cycle loop high performers fall into
31:00 – Escaping toxic work environments without self-sabotage
33:00 – The 3 R framework: Recognizable, Respected, Reputable
37:00 – Fast lane vs. slow lane career growth
42:00 – Investing in yourself to eliminate cognitive dissonance
47:00 – How Hattie transitioned from C-suite to coaching
49:00 – The first client that changed everything
53:00 – Final reflections + where to connect

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Subscribe for more powerful conversations on leadership, career acceleration, storytelling, and executive presence every week on Unleash Your

Priya Sam is the Host & Founder at Unleash Your Voice, where she helps ambitious women in six-figure corporate roles who struggle with being overlooked, undervalued, or unsure how to communicate their value to step into undeniable executive presence and unlock the promotions, visibility, and compensation they truly deserve. Her signature Power Story Framework is a key part of all of her programs as she helps her clients build powerful personal brands, strategic communication skills, and confidence.

In this episode, you’ll learn:

→ Why your experience is probably not the problem — and what actually holds high-performing women back
→ How value articulation, not more credentials, determines how leaders and hiring managers perceive you
→ The power of personal brand pillars and how they instantly elevate your positioning
→ How to turn overlooked experiences into compelling differentiators that set you apart
→ Why interviews are not the time to “wing it” and how Power Stories change everything

Priya walks through Riley’s transformation — from feeling uncertain, underpaid, and “not enough” after learning her job was ending, to landing her first ever six-figure job offer. This episode breaks down the exact mindset and communication shifts that made the difference, including how to speak about your work in a way that allows decision-makers to clearly “place” you at a higher level.

📝 Free Live Workshop – Power Story & Presence Workshop

Priya is hosting a brand-new FREE three-session live workshop designed for ambitious women who want stronger visibility, confidence, and executive-level communication.

Over three sessions, you’ll learn how to:

✓ Define your personal brand pillars
✓ Identify your true differentiators
✓ Build compelling Power Stories
✓ Elevate your leadership language & presence

📅 Dates: February 24–26
⏰ Time: 12:00 – 1:00 PM Eastern
🎟 Cost: 100% Free

Register through this link: https://priya-sam.mykajabi.com/3-day-live-workshop-1

✦✦✦ TIMESTAMPS

00:00 – Riley’s Story: When Confidence Isn’t the Issue
01:00 – The Hidden Struggle: Feeling “Not Enough”
02:00 – Why Adding More Credentials Often Fails
03:00 – The Real Problem: Value Articulation
04:00 – Personal Branding vs Blending In
05:00 – Finding Overlooked Differentiators
06:00 – “Creativity + Scientific Precision” Breakthrough
07:00 – Building Senior-Level Positioning
08:00 – Power Story Bank & Interview Strategy
09:00 – Sounding Like a Six-Figure Woman
10:00 – The Six-Figure Offer & What Changed
11:00 – Three Critical Career Takeaways
12:00 – Power Story & Presence Workshop Invitation
13:00 – Final Message: Alignment Over Reinvention

✦✦✦ CONNECT WITH PRIYA

🌐 Website: https://priyasam.com/
📹 YouTube: https://www.youtube.com/@PriyaSam
💼 LinkedIn: https://www.linkedin.com/in/priyasam/
📸 Instagram: https://www.instagram.com/priyasam
👤 Facebook: https://www.facebook.com/priyassam/

✦✦✦

Subscribe for more proven career storytelling strategies, personal branding insights, and executive communication techniques every week on Unleash Your Voice.

Allison Macalik is the Director of Solutions at Ontech, where she helps sales teams and organizations simplify complex solutions, build trust with buyers, and close deals with confidence. With over a decade of experience in pre-sales and solutions engineering, Allison empowers professionals—especially women—to overcome imposter syndrome, build authentic personal brands, and lead with clarity, confidence, and joy.

She is also the founder of the WISE (Women in Solutions Engineering) chapter at Salesforce. org, a coach with the Pre-Sales Collective, and co-creator of Four Under Three, where she co-hosts The Imposter Talks Podcast and leads Fight Your Imposter workshops for ERGs worldwide.

Known online as the “Silly Goose in Corporate,” Allison shows leaders how authenticity, fun, and bold self-expression can drive impact, influence, and career growth.

In this episode, you’ll learn:

→ What pre-sales actually is — and why it’s one of the best careers in tech
→ How Allison built a powerful personal brand as the “Silly Goose in Corporate”
→ Why authenticity beats perfection in leadership and communication
→ How to overcome imposter syndrome and self-doubt at work
→ How to advocate for yourself and get promoted in corporate environments
→ Why joy, fun, and play increase productivity and team performance
→ How to build confidence, visibility, and influence without burning out

📝 Free Career Accelerator Call – Want personalized coaching to build your power stories and boost your brand? I’ve opened up a 5 spots for Career Accelerator calls this week only, book a call here here: https://calendly.com/priyasam/career-accelerator-call

CONNECT WITH ALLISON MACALIK

💼 LinkedIn: https://www.linkedin.com/in/allisonmacalik/

CONNECT WITH PRIYA

🌐 Website: https://priyasam.com/
📹 YouTube: https://www.youtube.com/@PriyaSam
💼 LinkedIn: https://www.linkedin.com/in/priyasam/
📸 Instagram: https://www.instagram.com/priyasam
👤 Facebook: https://www.facebook.com/priyassam/

✦✦✦

Subscribe for more proven career storytelling strategies, communication tips, and leadership insights every week on "Unleash Your Voice."