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Umi & a Cup of Tea

Umi & a Cup of Tea

Written by: Harry Fielder
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Welcome to Umi and a Cup of Tea, the podcast from Umi that brings you musings and insights across all things technology, travel, hotels, marketing and more.


Umi is a digital marketing and development agency and has been empowering hotels and travel business to succeed online for over a decade.


Everyone in our team has a powerful voice and a unique perspective on our industry. This podcast is the platform that brings our community together. It encapsulates all four of our core values: A love of learning, a hunger to innovate and to be the great connectors of the industry. And of course wellness, so grab yourself a tea, coffee or something a little strong and tune in.

Hosted on Acast. See acast.com/privacy for more information.

Harry Fielder Economics Marketing Marketing & Sales
Episodes
  • Mapping Your Customer Journey

    Mapping Your Customer Journey
    Apr 23 2025

    In this episode, Harry and Jess dive into the world of customer personas and journey mapping. They unpack how understanding your audience’s psychological drivers can lead to smarter, more impactful marketing decisions—touching on examples from tech, travel, and user experience design.


    They also discuss how businesses can use these insights to connect with customers in more authentic, emotionally intelligent ways.


    If you enjoy the episode, share your thoughts on LinkedIn or Instagram and tag us. Let’s keep the conversation going!


    Learn more about us on umidigital.co.uk

    Hosted on Acast. See acast.com/privacy for more information.
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    19 mins
  • Enhancing Hotel Experiences through Partnerships

    Enhancing Hotel Experiences through Partnerships
    Mar 26 2025

    In this episode, Harry and Jess explore how strategic partnerships are crucial for enhancing hotel experiences. Drawing on their insights from ITB Berlin, they discuss the importance of collaboration between service providers and tech companies to optimise tech stacks and create seamless guest journeys.


    They also highlight creative partnership marketing strategies that hotels can leverage to build stronger connections with guests and the local community, ultimately delivering a more compelling hotel experience.


    If you enjoy the episode, share your thoughts on LinkedIn or Instagram and tag us. Let’s keep the conversation going!


    Learn more about us on umidigital.co.uk


    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    28 mins
  • Role of an Agency in an AI Future

    Role of an Agency in an AI Future
    Mar 5 2025

    AI is no longer a distant concept—it’s here, and it’s transforming the way agencies work. But what role do agencies play in a world where AI can automate, optimise, and even create? In this episode, we explore how agencies (including us at Umi) can adapt, where human touch and expertise still matters most, and how to stay ahead in an AI-driven future.


    If you enjoy the episode, share your thoughts on LinkedIn or Instagram and tag us. Let’s keep the conversation going!


    Learn more about us on umidigital.co.uk


    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    31 mins
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