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Unfiltered & Unshakable

Unfiltered & Unshakable

Written by: Steve Lichtman
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About this listen

Real talk for business owners who want clarity, confidence, and consistency: without the fluff.

Marketing strategist and creator of the RISE Framework, Steve Lichtman helps you cut through the noise, simplify your next move, and build an unshakable business. Each episode features grounded coaching, practical insights, and a weekly “Riff of the Week” to keep you moving forward.

Copyright 2025 All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • Be Human: Why Authenticity Crushes Lazy AI

    Be Human: Why Authenticity Crushes Lazy AI
    Jan 13 2026

    AI can help clean audio and churn out endless posts, but nothing connects like a real, off-the-cuff moment. A laugh, a stumble, a curse: that shows you're human. Those little imperfections are what grab attention.

    Use AI as a tool, not a crutch.

    Send that voice note, tell that messy story, be unapologetically you and people will notice and stick around.
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    6 mins
  • Haters Are Speed Bumps — Keep Driving

    Haters Are Speed Bumps — Keep Driving
    Jan 8 2026

    Don’t let the noise steal your joy. Haters are just speed bumps on a road you already own, so smile, block the truly toxic stuff, and keep creating.

    Use their nonsense as fuel to get louder, brighter, and better. And hey, take a second to lift someone else up today... it matters more than you think.
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    7 mins
  • Ship Imperfect: Launch Raw, Win Fast

    Ship Imperfect: Launch Raw, Win Fast
    Jan 6 2026

    Stop waiting for perfect. This episode is a pep talk to launch your messy work now, get momentum, and tweak as you go. It’s about real tools, honest progress, and letting people win with what you’ve got.

    We’re cracking open the Unshakable community soon. Not perfectly polished, but packed with value. If you’ve been procrastinating on that post, email, or offer, this is your nudge: ship it, adjust live, and start winning.
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    6 mins
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