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Validate: Every Vision Needs a Number
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Vikram has a whiteboard full of ideas and a vision for Zenith Logistics that genuinely excites him.
There is just one problem.
His CRO Alok Verma has not seen a single number to justify any of it. And in Alok's world, a beautiful vision without a business case is just an interesting story.
So before writing a single proposal line, Vikram and Priya build what becomes the Impact Equation. They connect the driver churn problem to Zenith's actual KRAs, recruitment costs, on-time delivery rates, customer satisfaction scores, and tie it all into something Mr. Iyer can take into a room Vikram is not invited into.
This is Validate. The V in IRVAAS. The step that turns a compelling vision into a business case that travels without you.
The Accidental Sales Strategist is a podcast based on the Amazon number one bestselling book by Prashant Uttekar. Every episode is a story and the framework hiding inside it.