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In this episode, Nikki interviews Kate Matheson, from Matheson & Co. about top strategies for starting and growing your own business and increasing your bookings.

Kate Matheson is a business coach for health + wellness practitioners, clinic owner, passionate advocate of health, and long-time entrepreneur, having built 6 businesses over the past 13 years. She has spent the last 7 years helping practitioners build their own consistent, fully booked practices without waiting years, sacrificing their quality of care or burning out on marketing. Kate is here to help put the right foundations in place (the things your schools never taught) so you can snowball your growth in a way that gets both busier and easier every month.

In this episode, Nikki and Kate go over

• How to get more bodies into seats for your business
• How she started her different businesses, and supporting other in growing their businesses
• The importance of niching down
• Be an expert in your field and group that you support
• The importance of your mindset, having a strong mindset
• Talk like to person you want to be as an entrepreneur
• Celebreate your wins!
• Be clear and precise in your messaging
• Marking strategies, it isn’t always just about social media
• Local brick and mortar, vs global and online
• Going over her Booked Up Blueprint program
• How she supports businesses in clear messaging, and getting more clients to book into their practices
• Don’t forget the low hanging fruit, some simple things can build big momentum

Connect with Kate

Website: www.mathesonandco.ca

Instagram: https://www.instagram.com/mathesonandco/

Facebook: https://www.facebook.com/MATHESONANDCO

Support the show

This podcast is for information purposes only. We are certified clinical aromatherapists and holistic health professionals. If you have a medication concern, please refer to your health team. Everyone’s health is unique to themselves, so the topics and suggestions stated may or may not apply directly to you. Please reach out to an aromatherapist to work with or consider training to become one yourself!

Show music: Happy Dreams - By David Fesliyan

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In this episode, Nikki interviews Dr. Elizabeth Guthrie about trauma and how aromatherapy can help.

Elizabeth Guthrie is a clinical herbalist, certified aromatherapist, and yoga teacher with a PhD in Natural Medicine with a specialization in Naturopathic Psychology and a Master’s of Public Health in Functional Nutrition. They are also the best-selling author of The Trauma Informed Herbalist, and Essential Oils for Trauma. She also holds multiple other certifications from conventional and traditional schools.

Nikki and Elizabeth discuss

• What her favourite essential oils are - Bergamot and spearmint
• What is trauma
  • A lack of compassionate witness - Dr. Peter Levine
  • Acute trauma, and Chronic trauma
  • Different ways people can experience trauma
  • Generational trauma, systemic trauma,
• The body’s reaction to an event that is perceived as overwhelming
  • It is nobody’s fault
• Finding the balance between being knowledgeable and informed of what is going on in the world, but not bombarding yourself with negative stories constantly.
• We can rewrite and retrain our nervous system to reverse it as well
• How the body reacts in a stressful situation
  • Sympathetic response
  • Dorsal vagal state
• You can start to learn how to catch yourself and learn the early signs to intervene before getting into a nervous system reaction
• Fireworks analogy
• Polyvagal theory
• The importance of community, and connecting with each other again.

Aromatherapy support

• What people like will be most important.
• What the person wants right now in this moment.
• In fight/flight - try to unwind and come down, with soothing and relaxing oils - florals such as lavender, palmarosa, and bergamot as well.
• In dorsal vagal collapse/shut down - supportive and energizing oils - citrus such as sweet orange, mandarine, bergamot, also woodsy oils as supportive oils.
• Scent memory is important. If a scent is associated with a negative memory, pick something different.
• Aromatic use by personal inhalers is the preferred way to use the essential oils as you connect with the scent memory as well
• Topical application when used - use at a 0.5% to 1% dilution
• Diffusing safety

Connect with Elizabeth

Website: www.traumainformedherbalist.com

Instagram: https://www.instagram.com/traumainformedherbalist/

Facebook: https://www.facebook.com/TraumaInformedHerbalist

TikTok: https://www.tiktok.com/@traumainformedherbal

Support the show

This podcast is for information purposes only. We are certified clinical aromatherapists and holistic health professionals. If you have a medication concern, please refer to your health team. Everyone’s health is unique to themselves, so the topics and suggestions stated may or may not apply directly to you. Please reach out to an aromatherapist to work with or consider training to become one yourself!

Show music: Happy Dreams - By David Fesliyan

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Krista Burch is a Tax Principal at Bateman MacKay with 10 years experience in corporate structures, mergers and acquisitions and tax compliance. She obtained her CPA in 2014 after graduating with an Honors in accounting from Brock University. Krista is currently in pursuit of her tax and estate planner designation to begin to provide more comprehensive estate planning services. She loves to travel and play recreational sports.

In this episode, Nikki and Krista talk about

• Some of the biggest mistakes people make before having an accountant
• The feel to incorporate right away, which isn’t the case
• Some tips to help come tax time
• Keeping finances for business separate
• Difference between a bookkeeper and an accountant
• When HST needs to be charged and tips regarding it
• Deductions that can be used as business expenses
  • Home
  • Auto
  • Food/Entertainment
  • Specific categories
• You can find the full list of deductions here for sole proprietors: https://www.canada.ca/en/revenue-agency/services/forms-publications/forms/t2125.html
  • Page 3, Part 4 - Net income (loss) before adjustments - categories for business deductions
  • Page 4, Part 7 - Calculating business-use-of-home expenses
• The role of CPP in taxes
• The requirements for paying installments for taxes over the year

Connect with Krista

Website: https://www.batemanmackay.com/

Email: kburch@batemanmackay.com

Instagram: https://www.instagram.com/bateman_mackay/

Support the show

This podcast is for information purposes only. We are certified clinical aromatherapists and holistic health professionals. If you have a medication concern, please refer to your health team. Everyone’s health is unique to themselves, so the topics and suggestions stated may or may not apply directly to you. Please reach out to an aromatherapist to work with or consider training to become one yourself!

Show music: Happy Dreams - By David Fesliyan