Episodes

  • 097 - AI Video Tools: Game-Changer or Credibility Killer?
    Jan 27 2026

    You just discovered an AI tool that promises to create an entire marketing video from your script in three minutes. No camera work, no editing decisions, no creative choices. Just paste your text, and the AI assembles everything.


    Sounds like magic, right?


    Then you watch the result. The pacing feels robotic. The cuts happen at awkward moments. Stock footage appears that technically matches your words but completely misses your message. And the whole thing just feels...flat. Boring. Generic.


    Welcome to the harsh reality of AI video creation. The promise is incredible efficiency. The delivery? Videos that look like every other AI-generated video on the internet.


    In today's Video Lion, I'm showing you the uncomfortable truth about AI video tools—where they actually help and where they create bland, forgettable content that wastes your time and kills your credibility.


    Come with me!

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    9 mins
  • 096 - Your Video Length Is Killing Your Message
    Jan 20 2026

    You just spent three hours creating a ten-minute video about your business. You covered everything—every detail, every feature, every angle.


    Then you check your analytics. Average view duration? Forty-seven seconds.


    Less than ten percent of people made it past the first minute. Your carefully crafted ending? The call to action you spent twenty minutes writing? Almost nobody saw it.


    The problem isn't your content. The problem is you're making videos the length YOU want them to be, not the length your AUDIENCE needs them to be.


    In today's Video Lion, I'm showing you exactly how to match your video length to your platform, your purpose, and your audience's attention span.


    Come with me!

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    8 mins
  • 095 - The One Thing Most Businesses Get Dead Wrong About Social Media
    Jan 13 2026

    You might not like to hear this, but here’s the truth: Your inconsistent posting is killing your social media results.


    You post three times one week, then disappear for two weeks, because you’re too busy, then dump five posts in a day because you feel guilty. Sound familiar?


    If you're treating social media like a hobby instead of the lead-generation machine it could be, you're leaving serious money on the table.


    In today's Video Lion, I'm going to show you why religious consistency in posting valuable content—especially video content—is the difference between businesses that struggle and businesses that scale.


    Come with me!


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    8 mins
  • 094 - Your Potential Clients Don’t Believe What You Say!
    Jan 6 2026

    Here's something that might hurt a little: Your potential clients don't fully believe what you say about your business.


    They shouldn't. You have every reason to make yourself sound amazing.


    But you know what they do believe? Your actual clients talking about their real results.


    If you're not using video testimonials, you're missing the most powerful sales tool in your arsenal—authentic proof that you deliver what you promise.


    In today's Video Lion, I'm going to show you how to get killer client testimonials that actually convert prospects into customers.


    Come with me!


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    9 mins
  • 093 - The $50 Microphone That Outperforms $5,000 Cameras
    Dec 30 2025

    What if I told you the most important piece of equipment for your business videos isn't what you think it is?


    Most people obsess over cameras—4K resolution, perfect lighting, cinematic shots. They'll spend thousands on visual equipment while recording audio through their laptop's built-in microphone.


    That's like buying a Ferrari and filling it with regular gas. You're sabotaging your best efforts with one critical oversight.


    In today's Video Lion, I'm showing you why audio quality trumps video quality every time, and how a simple investment can transform your content more than any camera upgrade ever will.


    Come with me!


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    8 mins
  • 092 - The 3-Second Decision That Makes or Breaks Your Video
    Dec 23 2025

    What if I told you that 90% of whether someone watches your video is decided before they even press play?


    It's not your content. It's not your speaking ability. It's not your lighting or audio quality.


    It's your thumbnail—that tiny little image that appears in their feed for exactly three seconds before they scroll past or click through.


    Most business owners treat thumbnails like an afterthought. They let platforms auto-generate them or snap a random screenshot and call it good. Meanwhile, their competitors are using thumbnails like master marketers use storefront windows—to stop traffic and pull people inside.


    In today's Video Lion, I'm revealing the psychology behind high-performing thumbnails and the simple techniques that can double your video views without changing a single word of your content.


    Come with me!


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    10 mins
  • 091 - The 25% of Your Audience You May Be Ignoring
    Dec 16 2025

    Here's a question that might make you uncomfortable: Can everyone access your video content?


    I'm talking about the deaf and hard-of-hearing community, people with visual impairments, those with cognitive differences, and anyone who experiences the web differently than you do.


    If you're not thinking about accessibility, you're not just missing potential customers—you might be breaking the law.


    In today's Video Lion, I'm going to show you how to make your videos work for everyone, because good business is inclusive business.


    Come with me!


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    7 mins
  • 090 - The Video Strategy Every Local Business Needs
    Dec 9 2025

    You know what big corporations can't compete with? Your local connection.


    While they're spending millions on national campaigns, you can become the go-to authority in your neighborhood with simple video content that showcases your local expertise and community involvement.


    In today's Video Lion, I'm sharing the local business video playbook that's helping small businesses dominate their markets without competing against massive budgets.


    Come with me!


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    7 mins