"Be authentic. If it doesn't feel right inside, don't post it." – Amy Wenham

In this episode, I sat down with Amy Wenham, founder of the Women's Business Network (WBN) in Ho Chi Minh City, to talk about one of my favourite topics—authentic content marketing.

The conversation made me reflect on my own content. We talked about the podcast studio, the countless hours spent setting up lights and cables, and how I'd often forgotten to share the journey behind the finished product. It reminded me that people don't just want to see the final result—they want to understand the work that got you there.

If you're a business owner, marketer, or content creator trying to build a genuine connection with your audience, this episode is packed with practical advice you can start using today.

Key Takeaways:

• How Amy grew the Women's Business Network from just 23 members to more than 900 without paying for advertising.
• Why authentic stories consistently outperform polished, "perfect" content.
• The biggest content marketing mistakes SMEs make and how to avoid them.
• How to use AI without losing your own voice and personality.
• Why podcasting is one of the most powerful tools for creating authentic, long-form content.

Chapters and timestamps:

00:00 – Rapid-fire questions and why authenticity beats viral marketing

04:00 – Why sharing challenges creates stronger engagement than polished content

08:30 – Listening to your community and creating content your audience actually wants

14:00 – The biggest content marketing mistakes SMEs make

20:00 – AI, authenticity, and why your voice still matters

26:00 – Why podcasting is the perfect format for authentic content marketing

Can authenticity still cut through in a world overflowing with AI-generated content?

In this trailer for the first episode of Vietnam Content Marketing, I explore the growing gap between polished corporate marketing and the raw, human stories that audiences are actually engaging with.

Featuring a preview of the conversation with Amy Wenham, founder of the Women's Business Network, this episode asks an important question for every marketer and business owner:

As AI makes content easier to create, what makes people actually care?

The full episode drops this Friday.

Vietnam Content Marketing is hosted by me, Niall Mackay, founder of Seven Million Bikes Podcasts and Saigon Podcast Studio, exploring the people, ideas and trends shaping marketing in Vietnam.

Vietnam is one of the fastest-changing markets in Asia. But reaching the people who live, work, and buy here takes more than simply translating an overseas campaign.

Vietnam Content Marketing explores how brands, creators, and businesses build trust, grow audiences, and tell better stories in Vietnam. Through conversations with marketers, founders, and industry leaders, we uncover what works, what doesn't, and what connects with Vietnam consumers across social media, video, podcast, search, and beyond.

It's practical, honest, and focused on the realities of doing business in this market. Whether you're building a local brand, entering Vietnam for the first time, or trying to understand where the industry is heading, this show gives you the ideas and insights to create content that actually makes an impact.

I'm Niall Mackay from Seven Million Bikes Podcast and Saigon Podcast Studio, and this is Vietnam Content Marketing.