Episodes

  • Short Podcast Can Be Effective

    Short Podcast Can Be Effective
    Feb 12 2025
    In the latest episode of "Solo Micro Podcast » hosted by Brigitte, the rising popularity of micro podcasts, short podcasts under ten minutes designed specifically for niche audiences, is discussed. Brigitte considers how the demands of a fast-paced world has birthed these shorter, more precise podcast types, ideal for those with limited time who still desire to engage with expansive and substantial topics. She highlights the benefits for creators, who can reach a specific audience more easily with less resources and the likelihood of content being shared and remembered due to its length and simplicity. She also underlines that even though long-form podcasts have their own unique benefits, micro podcasts pack in deep insights within a short span, catering to a completely different listening experience. Brigitte concludes the podcast emphasizing how micro podcasts have emerged as audiobook versions of Twitter, delivering quick and impactful messages effectively to busy professionals and listeners keen to explore multiple topics in a day.
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    4 mins
  • Why a Micro Podcast Works Best for Solopreneurs

    Why a Micro Podcast Works Best for Solopreneurs
    Feb 12 2025
    In the Solo Micro Podcast episode, host Brigitte discusses the benefits of micro podcasts for solopreneurs, and provides instructions on starting one. She highlights that micro podcasts are easier to create, fast to produce and consume, have higher retention rates, and are readily shareable – key factors that make them suitable for solopreneurs. Brigitte also outlines three steps to commence a micro podcast: choosing a niche and audience; selecting a simple episode structure; and brainstorming topics for the first three episodes. This episode concludes with an urge to the listeners to subscribe, share, and keep striving for improvement, emphasizing the philosophy that "done is better than perfect".
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    3 mins
  • How to Choose the Right Podcast Format for Your

    How to Choose the Right Podcast Format for Your
    Feb 12 2025
    In this episode of Solo Micro Podcast, Brigitte discusses the significance of selecting the right format for solo podcasts and walks the audience through three popular formats. The first format, Scripted & Structured, is recommended for those looking for a professional approach and who prefer to have every point laid out beforehand. The second, Bullet-Pointed & Conversational, is a balanced approach offering a mix of natural speech and organization and is suitable for those wishing for flexibility without deviating too far. Finally, the Unscripted & Freestyle format provides maximum freedom and is best for spontaneous speakers and personal storytelling. The audience is urged to choose the format that feels most natural and manageable and to practice outlining an episode as an action step. The episode ends with Brigitte encouraging listeners to enjoy the podcasting process and reminding them that there is no wrong choice.
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    5 mins
  • 3 Ways to Make Your Podcast Thrive: Boost Engagement and Audience Reach

    3 Ways to Make Your Podcast Thrive: Boost Engagement and Audience Reach
    Oct 31 2024
    In the latest episode of "Voice, Vision and Strategy: The Audio Marketing Podcast," Brigitte shares her insights on
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    4 mins
  • Brigitte Audio Journey

    Brigitte Audio Journey
    Oct 31 2024
    In this episode of 'Voice, Vision, and Strategy', host Brigitte takes listeners on a journey through her career and passion for audio technology. She reminisces on her early adventures in radio broadcasting to founding her company, Audio Strategies, that recorded and transformed teleclasses into versatile audio assets. The evolution of technology and the rise of AI took her away from the audio world momentarily. Still, she returns with renewed zeal and purpose with her platform VoiceVisionStrategy.com. Brigitte emphasizes her mission to leverage AI, podcasting, and strategic content creation to amplify messages for businesses and individuals, thus revolutionizing their content strategies. This episode concludes with Brigitte expressing her excitement to participate in the ever-evolving space of audio technologies once more.
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    4 mins
  • What is Audio Marketing?

    What is Audio Marketing?
    Oct 31 2024
    In this episode of "Voice, Vision and Strategy," Brigitte delves into the complex and engaging realm of audio marketing, outlining its crucial role in today's hyper-digital era. She explains how audio marketing differs from conventional digital marketing, highlighting the greater level of engagement it offers through its immersive experiences. She emphasizes how this form of marketing is unique due to its ability to be consumed passively, which allows audiences to absorb content while multitasking. Brigitte also highlights the versatility of audio marketing as it spans across various platforms and formats. Wrapping up, she introduces an exciting opportunity for listeners to deepen their understanding of their audio content strategy via the Audio Content Clarity Session, aimed at crafting more impactful content.
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    3 mins