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Water We Talking About?

Water We Talking About?

Written by: Jim Lauria and Adam Tank
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 Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.© 2026 Water We Talking About? Economics Marketing Marketing & Sales
Episodes
  • Noemi Kis: 160k followers on LinkedIn

    Noemi Kis: 160k followers on LinkedIn
    Jan 23 2026

    Noemi Kis is a founder, speaker, and entrepreneur known for building and scaling multiple businesses — including a 7-figure industrial water treatment supply company — while emphasizing freedom, systems, and value creation over conventional “hustle” narratives. She’s active as a personal brand on LinkedIn (150k+ followers), writes and teaches on entrepreneurship, automation, and mindset, and works with founders on building lean, profitable businesses.

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    25 mins
  • David LaFrance: The Language of Water Finance & AWWA

    David LaFrance: The Language of Water Finance & AWWA
    Oct 22 2025

    David LaFrance is the president of the American Water Works Association (AWWA). He's spent decades in the water industry as a utility leader (former CFO of Denver Water) and shares compelling ways to tell water's story.

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    24 mins
  • Ralph Exton: Stories from the Water Environment Federation

    Ralph Exton: Stories from the Water Environment Federation
    Oct 2 2025

    Ralph Exton is the Executive Director of the Water Environment Federation (WEF). His decades of experience in the water industry as a CMO (GE Water, SUEZ, Veoila, Grundfos), salesperson, and now non-profit director make this conversation a compelling one!
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    31 mins
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