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Water We Talking About?

Water We Talking About?

Written by: Jim Lauria and Adam Tank
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About this listen

 Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.© 2025 Water We Talking About? Economics Marketing Marketing & Sales
Episodes
  • David LaFrance: The Language of Water Finance & AWWA

    David LaFrance: The Language of Water Finance & AWWA
    Oct 22 2025

    David LaFrance is the president of the American Water Works Association (AWWA). He's spent decades in the water industry as a utility leader (former CFO of Denver Water) and shares compelling ways to tell water's story.

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    24 mins
  • Ralph Exton: Stories from the Water Environment Federation

    Ralph Exton: Stories from the Water Environment Federation
    Oct 2 2025

    Ralph Exton is the Executive Director of the Water Environment Federation (WEF). His decades of experience in the water industry as a CMO (GE Water, SUEZ, Veoila, Grundfos), salesperson, and now non-profit director make this conversation a compelling one!
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    31 mins
  • Brian Sheng: Water is Air, Air is Water

    Brian Sheng: Water is Air, Air is Water
    Sep 26 2025

    Brian Sheng is the Co-Founder & CEO of Aquaria, an atmospheric water generation company changing the way our water is delivered. He talks about how the business model of water will change, likening it to Starlink, Solar, and lots of storytelling.
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    25 mins
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