If you've ever looked at your website, branding, or messaging and thought, "This doesn't feel like me anymore," this episode is for you.

In this honest, behind-the-scenes conversation, I share the branding lessons I wishe I knew sooner — after a year of podcasting and nearly a decade in business. This episode is your permission slip to evolve, simplify, and build a brand that grows with you.

You'll learn:

• Why clarity matters more than clever messaging
• How connection has become the new currency in branding
• Why consistency beats aesthetics every time
• The mindset shift that changes how you approach branding
• How to let your brand evolve without starting over

Episode Freebie:

• How to Turn Strangers Into Paying Customers Online — My 7-Step Blueprint to attract the right people to your business, build trust, and confidently convert total strangers into loyal, paying customers. Download Here → https://jessierichardsdesigns.com/blueprint

Extra Resources To Help You:

• This Episode On the Blog: https://jessierichardsdesigns.com/55
• Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk

Connect with Me:

• Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
• Instagram: https://www.instagram.com/jessierichardsdesigns
• Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com

You don't get annual reviews as an entrepreneur, but you do get to decide when you're ready to make more in your business.

In this episode, I'm breaking down the 4 steps I use in my own business to increase my revenue without adding more clients, working more hours, or squeezing more time into an already full calendar.

Learn how clarity, positioning, and confidence play the biggest roles in your next income level… and why you don't need to start over to give yourself a raise.

You'll learn:

• Why your next income level isn't about hustle
• The #1 mistake people make before raising their prices
• How your positioning shapes your ability to charge more
• The power of narrowing your focus
• Why making your offer EASY to buy is more important than ever

Episode Freebie:

• How to Turn Strangers Into Paying Customers Online — My 7-Step Blueprint to attract the right people to your business, build trust, and confidently convert total strangers into loyal, paying customers. Download Here → https://jessierichardsdesigns.com/blueprint

Extra Resources To Help You:

• This Episode On the Blog: https://jessierichardsdesigns.com/54
• Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk

Connect with Me:

• Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
• Instagram: https://www.instagram.com/jessierichardsdesigns
• Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com

If you're tired of doing All.The.Things. but still not getting consistent clients, this episode is your guide to change that.

I'm breaking down the five most common myths about getting clients online and what actually works when you're ready to stop chasing and start attracting.

You'll learn:

• The 5 most common mistakes that don't land clients (and why)
• What actually creates trust and converts buyers
• Why brand clarity beats visibility every time
• A simple shift that could turn things around fast
• Where to focus when your content isn't converting

Episode Freebie:

• How to Turn Strangers Into Paying Customers Online — My 7-Step Blueprint to attract the right people to your business, build trust, and confidently convert total strangers into loyal, paying customers. Download Here → https://jessierichardsdesigns.com/blueprint

Extra Resources To Help You:

• This Episode On the Blog: https://jessierichardsdesigns.com/53
• Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk

Connect with Me:

• Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
• Instagram: https://www.instagram.com/jessierichardsdesigns
• Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com

You've got the traffic, the clicks, and even the compliments — but the sales aren't flowing.

In this episode, we are diving into why your audience might be engaging with your brand but not converting — and what to look at first to fix it.

Discover how clarity in your message, visuals, and website flow can turn casual browsers into confident buyers.

You'll learn:

• Why "pretty" doesn't always mean profitable
• The three key areas that quietly affect conversions
• How to align your message, visuals, and website flow
• Simple changes that lead to instant trust and sales

Episode Goodies:

• Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I'll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat → https://jessierichardsdesigns.com/workshop

Extra Resources To Help You:

• This Episode On the Blog: https://jessierichardsdesigns.com/52
• Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk

Connect with Me:

• Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
• Instagram: https://www.instagram.com/jessierichardsdesigns
• Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com

Ever felt like the business you once loved now just feels... heavy? You're not alone — and you're not doing anything wrong.

In this episode, I'm opening up about a season in my business I've never shared before — a season where the passion started to fade and everything started to feel like too much. If you've been second-guessing your business or wondering why the work that used to energize you now feels like a weight, this one's for you.

We're talking about

• Why business burnout doesn't always look like burnout
• How to check for alignment before you obsess over analytics
• Simple ways to reconnect with your purpose (without a total overhaul)
• What I did to shift from overwhelmed to re-inspired — and how you can too

Your business doesn't have to feel heavy or overwhelming. Let's help you fall in love with it again.

Episode Goodies:

• Join my 3-day workshop: Unlock Your In-Demand Brand — where I'll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat → https://jessierichardsdesigns.com/workshop
• Book Mentioned: The Big Leap by Gay Hendricks → https://a.co/d/515g1TW

Extra Resources To Help You:

• This Episode On the Blog: https://jessierichardsdesigns.com/51
• Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk

Connect with Me:

• Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
• Instagram: https://www.instagram.com/jessierichardsdesigns
• Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com

You've updated your visuals, refined your offers, and perfected your message, but something still feels off. The problem might not be your brand, but your confidence.

In this episode, I dive into the often-overlooked mindset piece of branding. Why our belief in our brand matters just as much as the design, and how to rebuild the confidence that fuels clarity, consistency, and sales.

You'll learn:

• Why confidence is the missing piece in your brand success
• How self-doubt quietly impacts your visibility and sales
• Four steps to rebuild confidence in your brand
• Why your energy, not just your visuals, drives results

Episode Goodies:

• Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I'll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat → https://jessierichardsdesigns.com/workshop

Extra Resources To Help You:

• This Episode On the Blog: https://jessierichardsdesigns.com/50
• Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk

Connect with Me:

• Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
• Instagram: https://www.instagram.com/jessierichardsdesigns
• Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com

Sure, a cute logo is nice, but it's not what makes clients buy.

In this episode, I'm diving into the difference between having a logo and having a true, strategic brand that works for you.

You'll learn what makes a brand magnetic, how to know if you're missing key pieces, and how to turn visuals into a complete, conversion-ready brand.

We're talking about:

• The difference between a logo and a full brand strategy
• 5 key elements every strategic brand needs
• How to spot when your branding is only "surface level"
• The steps to build a brand that actually converts

Episode Goodies:

• Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I'll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat → https://jessierichardsdesigns.com/workshop

Extra Resources To Help You:

• This Episode On the Blog: https://jessierichardsdesigns.com/49
• Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk

Connect with Me:

• Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
• Instagram: https://www.instagram.com/jessierichardsdesigns
• Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com

You're showing up, posting content, updating your website, maybe you've even started running ads — but the results? Meh.

It's frustrating. It's confusing. And it's easy to start blaming your pricing, your funnel, or even your offer itself.

But what if the real problem… is something you're not seeing?

In this episode, we dive into the 3 most common (and often hidden) brand blind spots that I see quietly costing my clients sales. After we identify the blind spots, I am sharing exactly how to fix them so your brand finally starts converting consistently.

You'll learn:

• Why small brand gaps can create big sales problems
• 3 common blind spots (and how to spot yours)
• How to turn clarity and consistency into conversions
• Simple steps to re-align your brand for sales

Episode Goodies:

• Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I'll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat → https://jessierichardsdesigns.com/workshop

Extra Resources To Help You:

• This Episode On the Blog: https://jessierichardsdesigns.com/48
• Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk

Connect with Me:

• Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
• Instagram: https://www.instagram.com/jessierichardsdesigns
• Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com