If you feel like you’re working just as hard—but the jobs you’re getting aren’t the ones you actually want—this is for you.

A lot of deck builders think they have a lead problem. But in reality, it’s a positioning and system problem. The way your business shows up, your website, your messaging, and your follow-up directly impacts the type of clients you attract.

In this episode, April breaks down:

• Why you’re attracting the wrong jobs

• What’s actually driving low-quality leads

• How to shift from taking whatever comes in… to attracting the projects you want

Because getting better jobs isn’t about getting lucky.It’s about building a system that brings the right people to you.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards

https://deckbuildermarketers.com/april-edwards/

------------------------------

Take the Next Step:

-------------------------------

Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/

-------------------------------

Follow Deck Builder Marketers:

-------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers

-------------------------------

Who This Channel Is For:

-------------------------------

+ Deck Builders

+ Outdoor living contractors

+ Construction business owners

+ Builders looking to grow

+ Contractors who want consistent, high-quality leads & better projects

What does building a successful business really look like behind the scenes?

In this episode of the We Love Deck Builders Podcast, April Edwards brings on her husband, Isaac, for an honest conversation about the reality of growth—what it takes, what it costs, and what actually matters along the way.

They will cover:

• The unseen challenges of building a business while raising a family

• The hardest seasons and how they worked through them

• What actually drives real, sustainable growthThis is a different kind of episode—less about marketing, more about the life behind it.

Building a business should support your life, not take it over.If you’re working toward more control, better projects, and a business that works for you, book a free strategy session at deckbuildermarketers.com/strategy.

If you are interested in being a guest on We 💚 Deck Builders, you can apply at deckbuildermarketers.com/podcast.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards

https://deckbuildermarketers.com/april-edwards/

------------------------------

Take the Next Step:

-------------------------------

Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/

-------------------------------

Follow Deck Builder Marketers:

-------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers

-------------------------------

Who This Channel Is For:

-------------------------------

+ Deck Builders

+ Outdoor living contractors

+ Construction business owners

+ Builders looking to grow

+ Contractors who want consistent, high-quality leads & better projects

Most deck builders think free estimates are just “part of the business.” But what if they’re actually the reason your calendar is full — and your profit isn’t?In this episode, Brad Huebner — Marine veteran, former contractor, and founder of Hammer & Grind — breaks down why free estimates keep builders stuck in the grind and how to shift into a real sales process that protects your time and increases close rates.After completing over 2,500 jobs in his own construction company, Brad learned that discipline, leadership, and structure matter just as much in sales as they do on the job site. Now he helps contractors stop chasing unqualified leads and start building predictable, profitable sales systems.If you’re tired of driving around giving free quotes that go nowhere, this episode will challenge how you sell — and show you a better way.

Sneak peek:

• Why free estimates quietly lower your authority — and attract price shoppers.
• How a paid consultation model increases close rates and protects your time.
• The exact sales mindset shift deck builders must make to stop chasing unqualified leads.

Website: hammerandgrind.com

Podcast: https://www.youtube.com/@hammerandgrindpodcast

Book: Contractor Profit Blueprint https://www.thecontractorprofitblueprint.com

Free Ebook Use Code: deckbuilder

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards

https://deckbuildermarketers.com/april-edwards/

------------------------------

Take the Next Step:

-------------------------------

Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/

-------------------------------

Follow Deck Builder Marketers:

-------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers

-------------------------------

Who This Channel Is For:

-------------------------------

+ Deck Builders

+ Outdoor living contractors

+ Construction business owners

+ Builders looking to grow

+ Contractors who want consistent, high-quality leads & better projects

What if the people supplying your materials see growth signals in your business before you do?

In this episode, April Edwards chats with Lainie Sleppin and Trisha Holman of Decks & Docks to unpack what suppliers and manufacturers are seeing across the market right now—and what separates the builders who are scaling from the ones who feel stuck.

From professionalism in 2026 to co-op marketing dollars, partnership opportunities, and common mistakes builders make when asking for support, this conversation pulls back the curtain on what actually earns long-term backing from manufacturers.

In this workshop, we’ll break down:

• The real signals suppliers look for when deciding who to support

• What builders misunderstand about co-op marketing and partnerships

• Market shifts happening now that smart builders are paying attention to

decks-docks.com

@deck_dialogue­_

dutchessofdecking.com

tholman@decks-docks.com

lspleppin@deck-docks.com

And stop in to see their new showroom in Cornelius, NC!

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards

https://deckbuildermarketers.com/april-edwards/

------------------------------

Take the Next Step:

-------------------------------

Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/

-------------------------------

Follow Deck Builder Marketers:

-------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers

-------------------------------

Who This Channel Is For:

-------------------------------

+ Deck Builders

+ Outdoor living contractors

+ Construction business owners

+ Builders looking to grow

+ Contractors who want consistent, high-quality leads & better projects

The builders who have strong seasons don’t wait until April to fix what’s broken — they tighten up the systems now.

In this live episode, we’ll cover:

• What to review on your website before demand picks up

• Why lead quality matters more than lead volume

• The sales gaps that quietly hurt your close rate

• How strategic builders prepare differently

If you want spring to feel intentional instead of reactive, join us live.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast

Learn more about April Edwards

https://deckbuildermarketers.com/april-edwards/

------------------------------

Take the Next Step:

-------------------------------

Sign up for a FREE Growth Strategy Session

https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook

https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind

https://deckbuildermarketers.com/join-group/

-------------------------------

Follow Deck Builder Marketers:

-------------------------------

Facebook

https://www.facebook.com/deckbuildermarketers

LinkedIn

https://www.linkedin.com/company/deckbuildermarketers/

Instagram

https://www.instagram.com/deckbuildermarketers/

TikTok

https://www.tiktok.com/

@deckbuildermarketers

-------------------------------

Who This Channel Is For:

-------------------------------

+ Deck Builders

+ Outdoor living contractors

+ Construction business owners

+ Builders looking to grow

+ Contractors who want consistent, high-quality leads & better projects

In this episode, we’re joined by Dan Antonelli, CEO of KickCharge® Creative, to talk about how branding directly affects the quality of leads deck builders attract. We break down why solid craftsmanship isn’t enough if your trucks, website, and visuals don’t build trust fast — and how homeowners decide who feels “legit” before ever reaching out.

Dan Antonelli shares what he sees holding builders back, where branding costs jobs without anyone realizing it, and what matters most to homeowners when choosing a deck builder.

Here’s a sneak peek of what’s coming:

• How homeowners decide you’re “premium” before they ever call, based on your trucks, website, and overall branding.

• The small branding mistakes that quietly cost deck builders good leads and attract price-shoppers instead.

• What deck builders should fix first to get better leads without increasing ad spend, according to KickCharge Creative.

Check out Dan's latest book:Branded Not Blane: Kickcharge® Your Home Service Brandhttps://www.kickcharge.com/tips-tools/our-books-on-branding/

(and more)https://www.kickcharge.com/

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards

https://deckbuildermarketers.com/april-edwards/

------------------------------

Take the Next Step:

-------------------------------

Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/

-------------------------------

Follow Deck Builder Marketers:

-------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers

-------------------------------

Who This Channel Is For:

-------------------------------

+ Deck Builders

+ Outdoor living contractors

+ Construction business owners

+ Builders looking to grow

+ Contractors who want consistent, high-quality leads & better projects

We’re breaking down why momentum often drops right after a builder decides to grow, including what gets underestimated early on, and what separates builders who gain traction from those who stall.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards

https://deckbuildermarketers.com/april-edwards/

------------------------------

Take the Next Step:

-------------------------------

Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/

-------------------------------

Follow Deck Builder Marketers:

-------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers

-------------------------------

Who This Channel Is For:

-------------------------------

+ Deck Builders

+ Outdoor living contractors

+ Construction business owners

+ Builders looking to grow

+ Contractors who want consistent, high-quality leads & better projects

In this episode, we’re joined by Michael Boswell from Boswell & Associates, a leading marketing and consulting agency specializing in retail space optimization. Michael shares his expertise on designing showrooms that can maximize ROI for deck builders. With years of experience helping businesses in the outdoor living industry drive sales through strategic space design, he offers actionable insights on how to create a showroom that not only attracts customers but also boosts conversions. If you’re a deck builder looking to optimize your showroom and improve your client engagement, this episode is packed with tips that can transform your business.