Leadership rarely follows a straight line.

Sometimes it’s shaped by loss, responsibility, and the decision to step forward when there’s no playbook.

In this upcoming WinsDay conversation, we’re joined by Andi Shaughnessy and Danielle Carter, Co-CEOs and Owners of ExpressIt Delivery, to talk about what it really takes to lead, grow, and scale a business through change.

After the passing of their father, Andi and Danielle stepped into the family business without formal business training and went on to transform ExpressIt into a multi-million dollar, WBENC-certified company operating across multiple states. Along the way, they navigated leadership transitions, operational growth, rebranding, team expansion, and the realities of running a business in a fast-moving industry.

This conversation blends real leadership experience with practical insight for founders, operators, and entrepreneurs who are building in the real world, not just talking about it.

We’ll be diving into:

1. Business & Leadership

2. Women in Business

3. Personal Growth & Resilience

4. Tactical & Inspirational Topics for Entrepreneurs

If you’re interested in leadership development, women-led businesses, scaling operations, or navigating growth through adversity, this episode offers grounded lessons and honest perspectives from leaders who built success by learning on the job and leading with intention.

B2B attention is harder to earn than ever.

Buyers are overwhelmed with content, events are competing for real engagement, and brands are fighting to be remembered, not just seen.

Winning today is not about shouting louder. It is about earning trust, telling sharper stories, and showing up in the right moments.

In this upcoming WinsDay show, we are bringing together two experts who work at the center of visibility, demand, and attention.

Jennifer Galbraith, President of Alestra Marketing, Inc., a communications agency focused on Earned Media Optimization. She helps organizations gain meaningful exposure through media, storytelling, and technology that change behavior, build communities, and drive long-term impact. Jennifer brings a strong perspective on how earned media, messaging, and strategy work together to influence trust and action.

Joining her is Muhammad Moaaz❄️ Nagori, Head of Marketing at ConvergeX Connections and Co-founder at Cloudlead.co He works closely with startups and enterprise teams to improve outbound performance through accurate, curated lead intelligence.

His work focuses on refining top-of-funnel strategy so sales teams stop guessing and start engaging the right accounts with confidence. He brings a data-driven lens to how attention, timing, and relevance shape modern B2B sales and marketing.

Together, the conversation will explore:

1. Earned Media Optimization

2. State of B2B Event Marketing

3. Storybrand Soundbite Strategy

4. Psychology and Attention in B2B Sales and Marketing

If you are responsible for brand visibility, demand generation, events, PR, or sales strategy, this session will give you practical insight into how B2B brands actually earn attention and convert it into trust and growth.

This is a conversation for marketers, founders, and revenue leaders who want to stand out for the right reasons.

Where is the line between influence and manipulation?

In today’s world of marketing noise and manufactured consent, brands face a new challenge: how to connect with integrity while still driving impact.

In this upcoming WinsDay episode, Jessie sits down with Amira K.S. Barger, MBA,CVA,CFRE, Executive Vice President at Edelman, and Katherine Tuominen, Founder of Catalyst Brand Strategy.

Amira brings over 18 years of experience at the intersection of communications, equity, and social impact.

At Edelman, she helps global organizations navigate complex public issues and lead with purpose, using storytelling and strategy to mobilize communities and inspire real change.

Katherine brings her expertise as a brand strategist and storyteller helping conscious brands turn purpose into presence.

With a background spanning global partnerships and wellness brands, she focuses on blending creativity with strategy to build campaigns that connect, convert, and create lasting trust.

Together, they’ll explore what it takes to build ethical brands in a time when influence often crosses into persuasion.

Topics include:

1. When Marketing Becomes Propaganda: The Hidden Architecture Behind a Brand’s Message

2. Simple steps to measure meaningful ROI.

3. From ‘Me’ to ‘We’: Building Belonging in a World of Manufactured Consent

4. Ethical Marketing Is Not An Oxymoron

This conversation will challenge how you think about marketing, purpose, and the power of truth in storytelling.