➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Discover how one Austin agent generated $75 million in sales using Facebook groups—no paid ads, no Zillow leads, and zero cold calling. In this interview, Wendy speaks with John Michael Perez, who built a lead generation machine by creating niche community groups that have nothing to do with real estate.

You'll learn the exact Facebook group playbook John uses to attract warm leads, build local authority, and convert strangers into clients. From his weekly content schedule to his "Business Tuesday" hack that keeps his face at the top of the feed, to getting sponsors to fund his events for free—this episode breaks down the full system step by step. If you want leads coming to you instead of chasing them, this is your blueprint.

➡️ Timestamps

0:00 Why cold calling didn't work for John
1:47 The mindset shift to becoming a "lighthouse"
2:35 How $75M in sales came from Facebook groups
3:00 Why your group should NOT be about real estate
4:51 The secret sauce: in-person events that capture leads
6:23 How Facebook recommends your group to the right people
7:43 The weekly content schedule that builds trust
10:23 Business Tuesday: the algorithm hack that keeps you visible
12:10 How to leverage client testimonials for instant credibility
14:01 How to run events for "free 99" using sponsorships

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

I'm breaking down two strategies that explode engagement without paid ads: trendjacking and newsjacking. These are proven plays I run on my own content and for EXP's brand account that consistently go viral. Trendjacking means jumping on popular trends and making them your own. Newsjacking is straight from the PR playbook: green screen yourself over news articles and become the instant local expert. I show exactly how to spot trends in your daily scroll, use CapCut's teleprompter feature, and turn comments into listing conversations.

➡️ Timestamps

0:00 Two strategies to explode reach
0:38 What is trendjacking?
3:08 Trendjacking examples (perching, phone drop, What's Going On)
6:04 Official apology trend for EXP
7:01 How to spot trends to jack
8:28 The 80-20 content mix
9:05 When trend content turns into deals
9:28 What is newsjacking?
10:08 Green screen strategy from PR world
11:03 Using CapCut teleprompter
12:14 Jared James case study
13:00 Local newsjacking opportunities

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#TrendJacking #NewsJacking #RealEstateMarketing #SocialMediaStrategy #OrganicEngagement #ContentCreation #InstagramReels #RealtorTips #GreenScreenStrategy #ViralContent #EXPRealty #LocalExpert

Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Discover how top real estate agents are generating 100% inbound leads using YouTube long-form videos—no paid ads, no Zillow leads, and no cold outreach. In this interview, Wendy speaks with Ally the Agent, a two-time ICON agent who sells 30+ homes a year from a channel with just 1,200 subscribers.

You’ll learn the exact YouTube video ideas, SEO strategy, lead funnels, and content playbook Ally uses to attract high-intent buyers, build trust, and convert clients consistently. If you want to grow your real estate business with organic lead generation, this episode breaks down everything—from video length to pros & cons videos to lifestyle content buyers actually care about.

Timestamps
00:00 – Why buyers don’t care about market stats
01:12 – How Ally sold 48+ homes a year with YouTube
03:30 – The power of long-form content for realtors
05:18 – Video topics that attract real buyers
07:05 – Ally’s YouTube playbook for real estate agents
09:42 – Lifestyle content vs. “boring” real estate videos
12:20 – How to create converting feeder videos
14:55 – The #1 step to start your own YouTube channel

Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#realestateagent #realestatetips #realestateleads #organicleadgeneration #youtubemarketing #realestateyoutube #realtortraining #realtorlife #youtubeforrealtors

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Andy Griesinger reveals how he closed 100+ transactions with zero paid ads using one simple truth: Instagram is your billboard. His strategy blends heavy networking, real relationships, and daily content that builds TLC trustworthiness, likability, and credibility.

He breaks down why personal posts spark real conversations, how staying top-of-mind creates organic leads, and why the “post I almost didn’t post” often hits hardest. Andy shows exactly how clients judge your page instantly and how to make that moment count.

➡️ Timestamps
0:00 Trusted realtor
0:46 Building TLC
1:49 100+ transactions
2:50 Instagram is my billboard
5:01 Turning views into conversations
6:12 Power of personal posts
9:35 The post I almost didn’t post
11:17 Key tips
12:13 We're here for it

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#OrganicLeadGen #InstagramRealtorStrategy #BuildTLC #RealEstateMarketing #InstagramForAgents #RealtorTips #NetworkingRealtor #SocialMediaForAgents #EXPRealty #OrganicMarketing #LeadGenerationTips #RealEstateLeads

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Three years ago, Camryn Cisneros was driving trucks in the Army. Today, she's reshaping what belonging means in real estate—and proving that identity isn't just personal, it's profitable.

In this episode, Wendy Forsythe sits down with Camryn to explore how she went from military service to purpose-driven agent, and how One eXp is turning community into a record-breaking business advantage. This conversation goes deep on imposter syndrome, the critical difference between mentors and sponsors, and why building relationships isn't just culture—it's strategy.

If you've ever felt like you don't fit at the table, Camryn's message is clear: build the damn table. That mindset shift might be the most profitable move of your career.

➡️ Show Links

Instagram: https://www.instagram.com/camryncisneros/?hl=en
Facebook: https://www.facebook.com/camryn.cisneros.7/

➡️ Timestamps

01:12 — Why belonging is good for business
05:00 — From military service to entrepreneurship
08:20 — When success feels lonely
13:01 — Breaking records with One eXp
15:23 — You're one yes away from changing your life
21:38 — Mentors vs. sponsors—and the fear of asking
25:32 — Thank you to our One eXp leaders

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#OneeXp #eXpRealty #RealEstateCommunity #BelongingMeansBusiness #CamrynCisneros #RealEstateLeadership #RealEstatePodcast #RealEstateGrowth #AgentSuccess #IdentityIsPower #WomenInLeadership #MilitaryToEntrepreneur #ImpostorSyndrome #BuildYourOwnTable

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Most agents are busy. Few are strategic. Matt Spangler is here to fix that.

In this episode, Wendy Forsythe sits down with Matt Spangler—a marketing strategist with two decades of experience helping real estate professionals cut through the noise and build brands that actually generate business. No fluff, no busywork—just clarity on who you serve, creativity that stands out, and systems that move the needle.

Matt breaks down why niche focus beats broad appeal, how pillar events create compounding visibility, and what kind of content actually gets noticed in a crowded feed. Then the conversation shifts to AI—and how agents can use it to think sharper, ask better questions, revive cold leads, and spark new deals in minutes.

If you're ready to stop marketing like everyone else and start building something that works, this one's for you.

➡️ Show Links

LinkedIn: https://www.linkedin.com/in/mrmattspangler/

➡️ Timestamps

00:00 — Matt Spangler's two decades in marketing
01:12 — Welcome to X Factor Marketing
04:17 — Real estate branding requires two things
09:06 — Focus weekly time on your core customer
14:15 — The power of pillar events
18:36 — Content creation that actually gets noticed
26:02 — How AI helps agents think, prospect, and close

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#RealEstateMarketing #AIForAgents #PersonalBranding #NicheMarketing #RealEstateContent #PillarEvents #AgentGrowth #MarketingStrategy #ContentThatConverts #RealEstate2025 #XFactorPodcast #WomenInLeadership

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

What happens when you trade chef whites for content calendars—and accidentally build an 8-million-follower empire rooted in therapy jokes and group chat chaos? You get Gina Tash.

In this episode, Wendy Forsythe sits down with the co-founder of @MyTherapistSays to unpack one of the most unconventional entrepreneurial journeys you'll hear. Gina shares how she went from culinary school and catering gigs to monetizing Instagram anonymously, hiring her most passionate fans, and turning viral memes into Gucci collabs, Met Gala moments, and a fiction TV deal currently in development.

If you're navigating burnout, imposter syndrome, or trying to scale something authentic in a noisy digital world—this conversation is your blueprint.

➡️ Show Links

Instagram: https://www.instagram.com/ginatash/
Facebook: https://www.facebook.com/TheGinaTash/

➡️ Timestamps

00:15 — Welcome & Introduction
01:26 — From culinary school to 100M+ impressions per month
03:50 — Why culinary school was the hardest thing she's ever done
04:25 — The entrepreneurial mindset: "If I do it, I do it properly"
07:10 — Monetizing at 5K followers—how brands started paying early
09:03 — Growing pains: delegating, hiring, and protecting brand voice
14:21 — Dream collabs: Gucci, Valentino, and the Met Gala
16:36 — The viral content formula: "We know in 5 seconds if it'll blow up"
18:34 — Consulting brands on viral social strategy
20:15 — Why Gen Z wants messy, real, behind-the-scenes content
25:17 — Decision-making: "Majority wins or we debate it out"
26:41 — What's next: TV, books, and infinite growth
27:32 — Gina's X Factor: making women feel less alone

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#WomenInLeadership #MindsetMatters #FemaleEntrepreneurs #FeminineEnergy #BurnoutPrevention #ConfidenceGap #ViralContentStrategy #MentalHealthMemes #EntrepreneurialMindset #AuthenticBranding #ContentCreatorTips #WomenEmpowerment #LeadershipMindset #PivotYourCareer #InstagramGrowth #TherapyHumor #MyTherapistSays

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Homes.com CMO Chris Mumford (ex-GEICO, creator of GEICO Caveman & Hump Day campaign) reveals how Your Listing Your Lead is disrupting Zillow & real estate marketing.

Discover challenger brand strategies behind Super Bowl 2024 with Dan Levy & Heidi Gardner, why brand personality beats metrics, talkability marketing grows brands 2.5X (McKinsey), and non-lead diversion delivers true agent leads.

➡️ Show Links

Instagram: https://www.instagram.com/homesdotcom/
Website: https://www.homes.com/
Facebook: https://www.facebook.com/homesdotcom/?ref=_xav_ig_profile_page_web#

➡️ Timestamps:

0:18 GEICO legacy & iconic campaigns
1:18 What is a challenger brand?
2:37 Early career: UPS vs FedEx, GEICO 2006
4:05 Innovation under pressure
5:19 Brand personality is the ultimate asset
6:30 Shift from TV to omnichannel
8:26 Know your identity → know your risks
9:09 Homes.com: Mission-driven challenger
10:58 GEICO innovation: 3–4 storylines in TV
13:05 Homes.com = Robin Hood fixing lead models
13:55 “Your Listing, Your Lead” explained
14:38 Zillow model vs Homes.com (never sells leads)
15:02 Agent-first: Faster sales via internet power
16:01 Super Bowl 2024 launch breakdown
16:25 Dan Levy + Heidi Gardner inject personality
18:06 Acquired & flipped to non-lead-diversion
18:30 Super Bowl = massive exposure play
20:01 Top-funnel → mid-funnel education
21:18 Old channels reborn: Direct mail, email
22:09 Agents: Layer your brand on Homes.com
23:30 Myth: Talk = 2.5X growth (McKinsey)
24:44 Not all PR is good PR
25:10 Create cultural conversations
26:37 X Factor: Extreme competitiveness

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#HomesCom #YourListingYourLead #Zillow #ChallengerBrand #SuperBowl2024 #DanLevy #HeidiGardner #GEICOCaveman #HumpDay #RealEstateMarketing #AgentLeads #BrandPersonality #Talkability #McKinsey #NonLeadDiversion #ChrisMumford #RobinHoodBrand #Omnichannel #DirectMail #XFactorMarketing