What does success actually cost a woman—and why does social media make it look so effortless?
In this episode of YOUniverse Unleashed, we sit down with Alexandria Damouni, founder of Alexandria Design House, for an unfiltered conversation about female ambition, entrepreneurship, motherhood, sacrifice, social media, originality, luxury, and the pressure women feel to somehow succeed at everything at once.
Alexandria has spent more than 16 years building her business and developing a radically different philosophy around events and experiences: stop designing for how something looks and start with how you want people to feel.
That philosophy becomes the foundation for a much bigger conversation.
We talk about why Alexandria believes social media has changed our perception of luxury, how algorithms influence our taste, why so many businesses lose their originality, why she stopped trying to attract every possible client, and why she believes the picture of effortless female success we're shown online leaves out some very uncomfortable truths.
Alexandria also opens up about building a business while raising three children, the time and experiences she has sacrificed, the guilt ambitious mothers can carry, and why she rejects the idea that a successful entrepreneur can perfectly balance every part of life.
We also explore femininity and ambition, the pressure women place on themselves, finding clarity as we get older, choosing the right people around you, and one question that connects Alexandria's approach to design, business and life:
What do you want it to feel like?
🎙️ ABOUT OUR GUEST
Alexandria Damouni is the founder of Alexandria Design House, formerly OMG Events, a Canadian spatial event architecture practice creating corporate brand environments, private celebrations, weddings and immersive experiences.
Alexandria Design House:
https://alexandriadesignhouse.com/
Instagram:
https://www.instagram.com/alexandriadesignhouse/
LinkedIn:
https://ca.linkedin.com/company/alexandriadesignhouse
Facebook:
https://www.facebook.com/Alexandriadesignhouse
🎙️ YOUniverse UNLEASHED
Follow the podcast on Instagram:
@youniverse.unleashed
In this episode:
✨ The reality behind female entrepreneurship
✨ Motherhood, ambition and sacrifice
✨ Why “work-life balance” is so complicated
✨ Social media and the changing meaning of luxury
✨ How algorithms influence our taste
✨ Why originality is disappearing
✨ Alexandria's Spatial Method™
✨ Designing experiences around feeling instead of appearance
✨ Why businesses shouldn't try to attract everyone
✨ The pressure successful women rarely talk about
✨ Finding clarity in business and life
✨ Why authentic conversations between women matter
💬 QUESTION FOR YOU
Do you believe work-life balance actually exists for ambitious women or does every season of life require choosing what matters most?
Tell us in the comments.
If this conversation made you think of another ambitious woman, send it to her. ❤️
Subscribe for more honest conversations about business, relationships, motherhood, ambition, femininity, personal growth and the realities behind the lives we see online.
#YOUniverseUnleashed #AlexandriaDamouni #WomenInBusiness #FemaleEntrepreneur #FemaleFounders #WomenEntrepreneurs #AmbitiousWomen #WorkingMoms #MotherhoodAndCareer #WorkLifeBalance #Entrepreneurship #WomenSupportingWomen #TorontoPodcast #TorontoEntrepreneurs #AlexandriaDesignHouse
43 mins
May 6 202638 mins