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Year-End Without the Robot Voice: Using AI for GivingTuesday and December
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Year-End Without the Robot Voice: Using AI for GivingTuesday and December
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December brings in more than a third of nonprofits' annual online revenue, and this year a lot of appeals will be drafted with the same AI tools. The risk: every inbox fills with the same "season of giving" language.
Sean breaks down where AI genuinely helps during year-end (segmentation, versioning, testing, calendars, fast thank-yous) and where it shouldn't make the call (your story, your voice, your numbers, anything sensitive). Then he lays out five moves for the next 30 days, including the one most organizations skip: planning January now, when only about 1 in 4 new online donors gives again.
Sources: GivingTuesday 2025 results; M+R Benchmarks 2026.
Sean Kramer is the founder of Magnolia Philanthropic Services, with 30+ years in nonprofit development as a frontline fundraiser, CDO, and CEO.