Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan reveals the critical optimization strategies that separate successful pest control businesses from those wasting money on paid directories. This episode delivers a comprehensive breakdown of how to maximize conversion rates and ROI on platforms like Yelp, Thumbtack, and HomeAdvisor through strategic profile optimization.

Dan emphasizes treating paid directories like your Google Business Profile by filling out every possible field with consistent, detailed information across all platforms. He highlights the importance of adding projects to your directory profiles, recommending pest control owners showcase 3-5 high-quality jobs with before-and-after photos, videos, and customer testimonials for each major service category like termites, bed bugs, and ants. Dan explains how reviews on these platforms are just as crucial as Google reviews, directly impacting both your organic ranking on the directory and your conversion rates when potential customers evaluate your pest control company against competitors.

The conversation covers common mistakes pest control business owners make, including neglecting to add photos, leaving profiles incomplete, and spreading themselves too thin across multiple directories without properly optimizing any single platform. Dan recommends focusing your energy on one paid directory initially, fully optimizing it over three months, and then replicating that success on additional platforms. For pest control companies looking to generate consistent leads from paid directories, this episode provides the exact optimization checklist needed to outperform competitors and maximize every marketing dollar spent.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan breaks down the most effective paid directories for pest control businesses, revealing which platforms generate the highest quality leads and best return on investment. For pest control owners looking to expand their lead generation beyond Google and SEO, this episode provides critical insights into navigating the paid directory landscape.

Dan identifies Yelp, HomeAdvisor, Angie, and Thumbtack as the top four directories with the most users, while explaining the key differences in lead quality between platforms. Yelp tends to attract higher-quality pest control leads from customers with larger budgets, while platforms like Thumbtack often draw price-conscious shoppers looking for the lowest bid. Dan also addresses the common challenge pest control business owners face with complainers on paid directories and how to filter through lower-quality leads to find profitable opportunities.

The conversation concludes with Dan's strategic recommendation for pest control companies: focus on one paid directory platform for at least three months before expanding. He emphasizes the importance of testing different platforms based on your local market, gathering feedback from other home service businesses in your area, and committing adequate time and resources to properly optimize your presence. Whether you're running a startup pest control company or scaling past seven figures, this episode delivers actionable advice on maximizing your paid directory investments and avoiding common pitfalls that drain marketing budgets.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this five part paid ads series, Jonas Olson and Dan Leibrandt break down every major advertising platform pest control companies need to understand in order to scale. Dan starts by walking through the ideal Google Ads structure and explains why campaigns should mirror the way a website is built, with each core service separated, each city split into its own ad group, and each landing page tightly aligned with keyword intent. From there, they move into targeting and cover geo targeting, match types, seasonality, demographics, and how Google’s systems learn over time to deliver higher quality leads.

The series continues with a full breakdown on Google Ads copywriting, where Dan explains how to structure headlines, how to use offers effectively, how to build trust in the descriptions, and how Google dynamically tests variations. They then shift to Bing Ads and explain why pest control companies should dedicate a small percentage of their budget to Bing due to lower cost per click and an older, homeowner heavy audience. Dan also shows how Bing can import Google campaigns in one click, making it an easy add on to any paid strategy.

Finally, the series wraps with a complete guide to Local Service Ads. Dan explains how to become Google Guaranteed, how to optimize your profile, how reviews impact ranking, how to budget, and how LSA lead management works. Together, these five episodes give pest control owners a simple, complete roadmap for building and scaling a profitable paid ads engine across Google Ads, Bing Ads, and Local Service Ads.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontrolleads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson #googleads #paidsearch