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In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan reveals the critical optimization strategies that separate successful pest control businesses from those wasting money on paid directories. This episode delivers a comprehensive breakdown of how to maximize conversion rates and ROI on platforms like Yelp, Thumbtack, and HomeAdvisor through strategic profile optimization.

Dan emphasizes treating paid directories like your Google Business Profile by filling out every possible field with consistent, detailed information across all platforms. He highlights the importance of adding projects to your directory profiles, recommending pest control owners showcase 3-5 high-quality jobs with before-and-after photos, videos, and customer testimonials for each major service category like termites, bed bugs, and ants. Dan explains how reviews on these platforms are just as crucial as Google reviews, directly impacting both your organic ranking on the directory and your conversion rates when potential customers evaluate your pest control company against competitors.

The conversation covers common mistakes pest control business owners make, including neglecting to add photos, leaving profiles incomplete, and spreading themselves too thin across multiple directories without properly optimizing any single platform. Dan recommends focusing your energy on one paid directory initially, fully optimizing it over three months, and then replicating that success on additional platforms. For pest control companies looking to generate consistent leads from paid directories, this episode provides the exact optimization checklist needed to outperform competitors and maximize every marketing dollar spent.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan breaks down the most effective paid directories for pest control businesses, revealing which platforms generate the highest quality leads and best return on investment. For pest control owners looking to expand their lead generation beyond Google and SEO, this episode provides critical insights into navigating the paid directory landscape.

Dan identifies Yelp, HomeAdvisor, Angie, and Thumbtack as the top four directories with the most users, while explaining the key differences in lead quality between platforms. Yelp tends to attract higher-quality pest control leads from customers with larger budgets, while platforms like Thumbtack often draw price-conscious shoppers looking for the lowest bid. Dan also addresses the common challenge pest control business owners face with complainers on paid directories and how to filter through lower-quality leads to find profitable opportunities.

The conversation concludes with Dan's strategic recommendation for pest control companies: focus on one paid directory platform for at least three months before expanding. He emphasizes the importance of testing different platforms based on your local market, gathering feedback from other home service businesses in your area, and committing adequate time and resources to properly optimize your presence. Whether you're running a startup pest control company or scaling past seven figures, this episode delivers actionable advice on maximizing your paid directory investments and avoiding common pitfalls that drain marketing budgets.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this five part paid ads series, Jonas Olson and Dan Leibrandt break down every major advertising platform pest control companies need to understand in order to scale. Dan starts by walking through the ideal Google Ads structure and explains why campaigns should mirror the way a website is built, with each core service separated, each city split into its own ad group, and each landing page tightly aligned with keyword intent. From there, they move into targeting and cover geo targeting, match types, seasonality, demographics, and how Google’s systems learn over time to deliver higher quality leads.

The series continues with a full breakdown on Google Ads copywriting, where Dan explains how to structure headlines, how to use offers effectively, how to build trust in the descriptions, and how Google dynamically tests variations. They then shift to Bing Ads and explain why pest control companies should dedicate a small percentage of their budget to Bing due to lower cost per click and an older, homeowner heavy audience. Dan also shows how Bing can import Google campaigns in one click, making it an easy add on to any paid strategy.

Finally, the series wraps with a complete guide to Local Service Ads. Dan explains how to become Google Guaranteed, how to optimize your profile, how reviews impact ranking, how to budget, and how LSA lead management works. Together, these five episodes give pest control owners a simple, complete roadmap for building and scaling a profitable paid ads engine across Google Ads, Bing Ads, and Local Service Ads.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontrolleads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson #googleads #paidsearch

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jonas Olson sits down with Dan Leibrandt to break down Local Service Ads and how pest control companies can use them to drive high quality leads. Dan explains the history of LSAs, how they evolved from Home Service Ads, and why they have quickly become one of the most powerful paid channels in the home services space. He walks through the exact steps to become Google Guaranteed, what the verification process looks like, and why LSAs are one of the few ad platforms an owner can confidently set up without needing an agency.

They also cover the most important optimization elements inside the LSA dashboard. Dan talks about choosing the right services, uploading high quality photos, setting proper service areas, and keeping the profile open 24 hours so Google continues pushing your listing. He explains how reviews impact ranking, why reviews collected directly through LSA are weighted more heavily, and why answering the phone quickly can dramatically increase your placement. They go deep into what Google looks for and how to stay on Google’s good side so your ads show more often.

To close it out, Dan explains how to budget, how Google charges per qualified lead, and why it makes sense to set a high budget early so you maximize your visibility. They talk about reviewing performance weekly, managing leads inside the dashboard, and checking for policy violations so ads always remain active. This episode gives a clear, simple blueprint any pest control owner can follow to set up, optimize, and scale Local Service Ads with confidence.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@PestControlMillionaires

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontrolleads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson #localserviceads #lsa

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jonas Olson sits down with Dan Leibrandt to break down Bing Ads for pest control companies and how they compare to Google Ads. Dan explains the biggest differences between the two platforms, including Bing’s older demographic, its stronger desktop usage, and the fact that Bing controls search traffic from Yahoo, AOL, DuckDuckGo, and other secondary search engines. He covers why the overall search volume is smaller, why cost per click is usually lower, and why Bing still remains an overlooked opportunity for pest control companies targeting homeowners.

They also discuss whether pest control companies should prioritize Bing and how much budget makes sense. Dan recommends allocating about 10 percent of whatever you spend on Google Ads and applying the same campaign structure, tracking setup, and landing page strategy. He explains why cost per click is often 20 to 30 percent cheaper on Bing, why high ticket services usually perform best, and how Bing’s audience aligns with the age group most likely to own a home. They cover how to measure success with dedicated tracking numbers, how to evaluate leads rather than impressions, and why Bing can quietly produce profitable conversions when set up properly.

To wrap it up, Dan explains how simple it is to get started with Bing Ads by importing your Google Ads campaigns with one click. He talks through adjusting budgets, maintaining the same weekly or monthly review schedule as Google Ads, and making sure every ad points to the most relevant landing page on your site. This episode gives you a clear, no nonsense walkthrough of how Bing Ads fit into a pest control company’s marketing stack and how to use them without adding extra complexity.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandt

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontrolleads#growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson #pestcontrol #bingads

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jonas Olson sits down with Dan Leibrandt, owner of Pest Control SEO, to break down how to write high converting Google Ads copy for pest control companies. Dan explains the key elements that matter most when trying to earn clicks, from using exact match keywords in your headlines to structuring ads around specific services and cities. He talks through how Google tests headlines automatically, why your opening line must match the searcher’s intent, and why your titles need to do the heavy lifting while your descriptions reinforce trust and credibility.

They go deeper into using offers inside Google Ads, how to structure them, and why a strong offer should appear across all marketing channels. Dan explains how to stack value, how to use Google Ads as a testing ground for different offers, and how to pair an offer with a clear call to action that pulls attention fast. They also cover whether urgency or trust matters more, how to blend the two in a single ad, and how to write supporting descriptions that help prospects feel confident before they click.

To wrap up, Dan breaks down how to continually improve ad copy over time. He explains how to test multiple headline variations, how Google automatically identifies the best combinations, and why it is worth refreshing your ad copy every month to keep performance strong. He also talks about how Google’s machine learning evaluates your headlines, how to introduce new ideas without disrupting stable campaigns, and why consistent testing is the key to long term success with Google Ads. This episode gives you a complete roadmap to writing ad copy that actually converts.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jonas Olson sits down with Dan Leibrandt, owner of Pest Control SEO, to walk through how to dial in your Google Ads targeting. They break down why geo targeting is the single most important part of any Google Ads campaign and how easy it is to accidentally waste thousands of dollars by targeting the entire country instead of your service area. Dan explains how your ads should mirror the structure of your website, how your service pages and city pages work together, and why proper geographic targeting will make or break your campaigns.

They also go deep into keyword targeting and the difference between exact match, phrase match, and broad match. Dan explains when each one should be used, why broad match has become more relevant as search behavior evolves, and how Google now interprets long conversational searches in ways it never did before. They talk through seasonality, how to adjust ads based on the time of year, and why certain pests deserve their own seasonal headlines. Dan also breaks down demographic targeting and why Google’s machine learning now makes it far less relevant than most people think.

To wrap it up, Dan explains how keywords, demographics, and zip code targeting work together inside a modern Google Ads account. He talks through how Google tests your headlines and descriptions, how to use variations to improve performance, and which negative keywords matter most for pest control companies. This is a simple and clear walkthrough of how to set up the right targeting from the start so your Google Ads budget actually produces customers instead of wasted spend.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontrolleads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson #googleads

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jonas Olson sits down with Dan Leibrandt, owner of Pest Control SEO and a number two bestselling author in the pest control industry, to break down everything you need to know about Google Ads. Dan explains how pest control companies should structure campaigns the same way they structure a proper website, with separate campaigns for each service and separate ad sets for each city. He shares why this structure improves quality scores, lowers costs, and makes it far easier to scale.

They also get into the major differences between search ads, Performance Max, and display ads. Dan explains why search ads produce the strongest ROI, when PMAX can be useful for bigger companies, and why Google is pushing advertisers in that direction. He also covers how often you should review your campaigns, how much ongoing work is actually required after the initial setup, and why failing to check your analytics can quietly cost you leads and revenue.

To wrap up, Dan breaks down how to track performance correctly. He explains how to connect Google Ads with Google Analytics and Google Search Console, how to set up conversion events the right way, and why every campaign should have its own call tracking number. If you want a clear and simple way to understand Google Ads for pest control, this episode gives you the full blueprint.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontrolleads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson #googleads