Showing results for "," in Consumer Behaviour & Market Research
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Written by: Brian Solis
- Narrated by: Sean Pratt, Brian Solis
- Length: 11 hrs and 8 mins
- Unabridged
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It’s a new era of business and consumerism - and you play a role in defining it.
Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Narrated by: Sean Pratt, Brian Solis
- Length: 11 hrs and 8 mins
- Release Date: 01-03-12
- Language: English
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₹833.60 or free with 30-day trial
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Methods of Persuasion
- How to Use Psychology to Influence Human Behavior
- Written by: Nick Kolenda
- Narrated by: Mike Norgaard
- Length: 6 hrs and 6 mins
- Unabridged
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Overall15
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Performance12
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Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.
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excellent book on techniques of persuasion
- By Vinayak A on 19-01-25
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Methods of Persuasion
- How to Use Psychology to Influence Human Behavior
- Narrated by: Mike Norgaard
- Length: 6 hrs and 6 mins
- Release Date: 18-09-17
- Language: English
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₹655.38 or free with 30-day trial
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Brands and the Brain: How to Use Neuroscience to Create Impactful Brands
- How to Use Neuroscience to Create Impactful Brands
- Written by: Arvind Sahay
- Narrated by: Derek Denzil
- Length: 9 hrs and 4 mins
- Unabridged
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Overall4
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Performance4
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It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...
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The VO is so irritating
- By Amazon Customer on 06-06-23
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Brands and the Brain: How to Use Neuroscience to Create Impactful Brands
- How to Use Neuroscience to Create Impactful Brands
- Narrated by: Derek Denzil
- Length: 9 hrs and 4 mins
- Release Date: 24-01-23
- Language: English
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₹671.06 or free with 30-day trial
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Written by: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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Overall6
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Performance4
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Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about...
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Effortless listening
- By Indian on 07-07-20
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Release Date: 03-03-20
- Language: English
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₹671.06 or free with 30-day trial
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The Choice Factory
- 25 behavioural biases that influence what we buy
- Written by: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
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Voted #1 in the BBH World Cup of Advertising Books, 2018 Winner of the Sales and Marketing Category at the 2019 Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a...
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The Choice Factory
- 25 behavioural biases that influence what we buy
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Release Date: 25-07-25
- Language: English
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₹504.38 or free with 30-day trial
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Drunk Tank Pink
- And Other Unexpected Forces that Shape How We Think, Feel, and Behave
- Written by: Adam Alter
- Narrated by: Tristan Morris
- Length: 7 hrs and 18 mins
- Unabridged
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Overall2
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Performance2
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An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to...
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Drunk Tank Pink
- And Other Unexpected Forces that Shape How We Think, Feel, and Behave
- Narrated by: Tristan Morris
- Length: 7 hrs and 18 mins
- Release Date: 21-03-13
- Language: English
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₹671.06 or free with 30-day trial
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- Written by: Play Bigger LLC, Dave Peterson, Christopher Lochhead,
- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
- Unabridged
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The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn t about beating the competition at the old game. It s about inventing a whole new game defining a new market...
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
- Release Date: 14-06-16
- Language: English
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₹1,404.03 or free with 30-day trial
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100 Proven Ways to Acquire and Keep Clients for Life
- The Path to Permanent Business Success
- Written by: C. Richard Weylman, Bob Burg - foreword by, Milton Pedraza - afterword by
- Narrated by: Steve Menasche
- Length: 4 hrs and 44 mins
- Unabridged
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Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does.
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100 Proven Ways to Acquire and Keep Clients for Life
- The Path to Permanent Business Success
- Narrated by: Steve Menasche
- Length: 4 hrs and 44 mins
- Release Date: 07-05-24
- Language: English
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₹504.38 or free with 30-day trial
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No B.S. Guide to Marketing to Leading Edge Boomers & Seniors
- Written by: Dan S Kennedy
- Narrated by: Tom Gallagher
- Length: 6 hrs and 59 mins
- Unabridged
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For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive.
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No B.S. Guide to Marketing to Leading Edge Boomers & Seniors
- Narrated by: Tom Gallagher
- Series: Nightingale-Conant: Marketing [ARCHIVED]
- Length: 6 hrs and 59 mins
- Release Date: 27-12-22
- Language: English
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₹671.06 or free with 30-day trial
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Like
- The Button That Changed the World
- Written by: Bob Goodson, Martin Reeves
- Narrated by: Joel Richards
- Length: 8 hrs and 23 mins
- Unabridged
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In Like, bestselling author and renowned strategist Martin Reeves and coauthor Bob Goodson—Silicon Valley veteran and participant in the invention of the like button—take listeners along on a fascinating quest to find out what's behind the world's friendliest icon. It's a story that starts out as simply as a thumbs-up cartoon but ends up presenting surprises and new mysteries at every turn, some of them as deep as anthropological history and others as speculative as the AI-charged future.
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Like
- The Button That Changed the World
- Narrated by: Joel Richards
- Length: 8 hrs and 23 mins
- Release Date: 29-04-25
- Language: English
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₹667.71 or free with 30-day trial
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Mindmasters (Gary Tiedmann narration)
- The Data-Driven Science of Predicting and Changing Human Behavior
- Written by: Sandra Matz
- Narrated by: Gary Tiedemann
- Length: 6 hrs and 37 mins
- Unabridged
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Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives.
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Mindmasters (Gary Tiedmann narration)
- The Data-Driven Science of Predicting and Changing Human Behavior
- Narrated by: Gary Tiedemann
- Length: 6 hrs and 37 mins
- Release Date: 25-02-25
- Language: English
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₹671.06 or free with 30-day trial
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Arriving Today
- From Factory to Front Door -- Why Everything Has Changed About How and What We Buy
- Written by: Christopher Mims
- Narrated by: James Fouhey
- Length: 11 hrs and 23 mins
- Unabridged
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The Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—“Arriving Today”—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management. We are at a...
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Arriving Today
- From Factory to Front Door -- Why Everything Has Changed About How and What We Buy
- Narrated by: James Fouhey
- Length: 11 hrs and 23 mins
- Release Date: 14-09-21
- Language: English
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₹1,566.10 or free with 30-day trial
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What Women Want
- The Global Marketplace Turns Female Friendly
- Written by: Paco Underhill
- Narrated by: Mike Chamberlain
- Length: 7 hrs and 19 mins
- Unabridged
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Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.
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What Women Want
- The Global Marketplace Turns Female Friendly
- Narrated by: Mike Chamberlain
- Length: 7 hrs and 19 mins
- Release Date: 27-04-11
- Language: English
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₹649.64 or free with 30-day trial
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Mindmasters (Anna Caputo version)
- The Data-Driven Science of Predicting and Changing Human Behavior
- Written by: Sandra Matz
- Narrated by: Anna Caputo
- Length: 6 hrs and 8 mins
- Unabridged
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Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg.
Preview -
Mindmasters (Anna Caputo version)
- The Data-Driven Science of Predicting and Changing Human Behavior
- Narrated by: Anna Caputo
- Length: 6 hrs and 8 mins
- Release Date: 28-01-25
- Language: English
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₹671.06 or free with 30-day trial
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- Written by: Pauline Brown
- Narrated by: Vivienne Leheny
- Length: 6 hrs and 57 mins
- Unabridged
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Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet...
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- Narrated by: Vivienne Leheny
- Length: 6 hrs and 57 mins
- Release Date: 26-11-19
- Language: English
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₹1,295.99 or free with 30-day trial
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Sexy Little Numbers
- How to Grow Your Business Using the Data You Already Have
- Written by: Dimitri Maex, Paul B. Brown
- Narrated by: Steve Kramer
- Length: 6 hrs and 53 mins
- Unabridged
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Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data...
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Sexy Little Numbers
- How to Grow Your Business Using the Data You Already Have
- Narrated by: Steve Kramer
- Length: 6 hrs and 53 mins
- Release Date: 04-09-12
- Language: English
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₹655.38 or free with 30-day trial
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Think Bigger
- Developing a Successful Big Data Strategy for Your Business
- Written by: Mark Van Rijmenam
- Narrated by: Erik Synnestvedt
- Length: 9 hrs and 8 mins
- Unabridged
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Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.
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Think Bigger
- Developing a Successful Big Data Strategy for Your Business
- Narrated by: Erik Synnestvedt
- Length: 9 hrs and 8 mins
- Release Date: 18-04-14
- Language: English
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₹667.71 or free with 30-day trial
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Marketing in the (Great, Big, Messy) Real World
- Rewire Your Marketing Organization to Navigate Anything
- Written by: Kathleen Schaub
- Narrated by: Jean Ann Douglas
- Length: 6 hrs and 22 mins
- Unabridged
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The old industrial world is gone. Yet traditional management models still treat marketing like a machine: insert budget, receive results. Marketing is a complex, non-linear system and your old playbook was never designed for today's uncertain environment. Kathleen Schaub—marketing innovator, former CMO, and research analyst—reveals a breakthrough approach rooted in systems thinking and complexity science that finally explains why your best efforts produce unpredictable results and shows you what leaders must do instead to stay credible, strategic, and in control.
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Marketing in the (Great, Big, Messy) Real World
- Rewire Your Marketing Organization to Navigate Anything
- Narrated by: Jean Ann Douglas
- Length: 6 hrs and 22 mins
- Release Date: 26-09-25
- Language: English
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₹671.06 or free with 30-day trial
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This Is Personal
- The Art of Delivering the Right Email at the Right Time
- Written by: Brennan Dunn
- Narrated by: Matt Weisgerber
- Length: 6 hrs and 14 mins
- Unabridged
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Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy. This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.
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Amazing Book with one thing missing
- By Deepen Wadhwa on 27-02-24
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This Is Personal
- The Art of Delivering the Right Email at the Right Time
- Narrated by: Matt Weisgerber
- Length: 6 hrs and 14 mins
- Release Date: 17-10-23
- Language: English
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₹671.06 or free with 30-day trial
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- Written by: Grant McCracken
- Narrated by: Fred Berman
- Length: 6 hrs and 33 mins
- Unabridged
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Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- Narrated by: Fred Berman
- Length: 6 hrs and 33 mins
- Release Date: 16-12-09
- Language: English
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₹649.64 or free with 30-day trial
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