Showing results for "Advertising by Design" in Business & Careers

Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.

Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within, you'll be more able to avoid paying for ineffective advertising.

Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

Created is the podcast that tells sensational stories about how brilliant advertising and design ideas came to life. The creative process, the internal battles, the client struggles, the production drama, the never never giving up to get from good to great. There are loads of award-winning ideas pinned up all over our walls, but it’s the unbelievably uphill battle to get it made, and get it made right, that we are all dying to hear about. Because it’s not just about creativity, it’s about getting it created. Created is brought to you by The Advertising & Design Club of Canada, hosted by ...

Penguin presents the audio edition of The Contagious Commandments written and read by Paul Kemp-Robertson and Chris Barth. Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to...

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable...

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...

Creative talk without the Kool-Aid, with Jacque Moodley, Art Director and Ryan Whyte, Graphic Designer.

Advertising and marketing podcast that talks book smarts and street smarts with people who have been there, done that. Guided by executive creative director Brandon Faris, agency experts share their advertising know-how via the big ideas and books that influence them most. New episodes drop every Tuesday at 6 a.m.