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The traditional attitude toward creativity in the American business world is to "think outside the box": to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking "inside the box", working in one’s familiar world to create new ideas independent of specific problems.

Ken Campbell, Windsor Davies, John Bird and John Fortune star in this BBC Radio 4 full-cast dramatisation. When Alice leans too close to the Looking Glass, she suddenly finds herself in a land of caustic characters and twisted logic – a back-to-front world where flowers can talk, Queens can...