Showing results for "Business Research" in Social Sciences

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

News and investment research brought to you weekly covering major market trends and new research insights. With topics ranging from climate impact on investment portfolios, corporate actions, trending investment topics, and emerging sustainability issues, hosts Mike Disabato and Bentley Kaplan of MSCI ESG Research walk through the latest news and research that is top of mind for the week.

In the first podcast dedicated solely to Action Research, Adam and Joe do a deep dive into the lives, experiences, philosophies, and - of course - investigations of the most well respected action researchers in the field. Throughout our four seasons, come hear about successes and challenges, and learn about what makes Action Research unique. If you are passionate about social change, engage in research, or are a budding scholar, then this is the perfect podcast for you. The Action Research Podcast aims to offer unique and valuable insights for the field through accessible and engaging ...

Leeds University Business School’s "Research and Innovation" podcast brings you insights from our expert researchers. From the future of work, to disruptive technologies; green behaviours to emerging markets, we cover a wide-range of topical issues and novel ideas. Listen to the podcast to find out more about our research and how it’s inspiring business managers, informing policymakers and influencing society. If you have any comments regarding any of these episodes, please contact research.lubs@leeds.ac.uk.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

Media and law enforcement work at cross-purposes. Law enforcement wants to solve a case as fast as possible and put the guilty behind bars. The media wants a case to drag on as long as humanly possible and do all they can to extricate every last bit of drama—drop by bloody drop—in order to hold the attention of the millions of viewers who have gotten hooked. Law enforcement must abide by rules. The media make their own rules, or break them, or find loopholes to work around them.

The beauty industry - which once revolved around creams and powders, subtle agents to enhance beauty - has become the anti-aging industry, overrun with steroids, human growth hormone injections, and bio-identical hormones, all promoted as cures for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy to celebrity enthusiasts like Oprah.

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

Plastic surgery has become the answer for many Americans, and in American Plastic sociologist Laurie Essig explores how we arrived at this particular solution. Over the last decade there has been a 465 percent increase in cosmetic work, and we now spend over $12 billion annually on procedures like liposuction, face-lifts, tummy tucks, and boob jobs.

How can we design strategies for human and non-human interactions that would help us reshape our cities into a much more sustainable engine of survival, rather than the socially-constricting, energy-intensive, and life shortening beast that they are right now? Karachi—a complex city that is already being disproportionately affected by climate change—presents an ideal context to explore this question. During the artistic research residency, RePlay: Reveries of an Urban Dreamland, resident researchers designed novel interfaces for interactions between citizens and their non-human ...

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers.

What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.

This is the story of publishing as you've never heard it before, told by one of the most provocative and informed voices building its future. It's the tale of prophets and storytellers, of entrepreneurs and shop-owners, of those who fashioned the world of book publishing as we know it.

A podcast about bridging the gap between the business side and patient side of the research industry. Each episode will feature two conversations - one with a research professional sharing their expertise, and the other with a patient or patient advocate diving into the patient's experience in research.Our hope is that these conversations will spark further discussion and be an encouraging voice as we work to better connect patients with research.

This is Research Frontiers, a podcast series brought to you by the University of Bristol. In this series, our host journalist Ruby Lott-Lavigna speaks with thought leaders, experts and researchers from the university. They will give you an illuminating overview of their work, while shining a light for potential students on how research informs teaching on the 150+ programmes available at the university. Designed to guide, inspire and inform, we’ll hear from experts across a number of fields, and be joined by current students and alumni to give real-life insight into university life.

Research careers are complex and unpredictable, but the lives of researchers are fascinating.On this podcast, Dr Sandrine Soubes interviews researchers, academics and professionals with research background about their journeying through research lives and professional transitions.Bringing these stories to you listeners is about illustrating the diversity of approaches in navigating the complexities of the research environment. Stories from our guests show that there is never a set path for research careers. Guests share ideas from their own experiences about thriving in the research ...

Research Adjacent is a podcast that shines a light on everything that goes into making research successful, except the research. I’m talking about public engagement, knowledge exchange, outreach, project management, research communications, publishing, funding, events, training, partnerships, facilitation, and the rest. Too often, all we hear about are the researchers and the research outputs. Well, not here! In the podcast Sarah McLusky talks to amazing research-adjacent professionals about what they do and why it makes a difference. Tune in to find out why we think the research-adjacent ...

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.