Showing results for "Campaigns" in History & Theory

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

Historic levels of polarization, a disaffected and frustrated electorate, and widespread distrust of government, the news media, and traditional political leadership set the stage in 2016 for an unexpected, unlikely, and unprecedented presidential contest. Donald Trump’s campaign speeches and other rhetoric seemed on the surface to be simplistic, repetitive, and disorganized to many. As Demagogue for President shows, Trump’s campaign strategy was anything but simple.

How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign.

The politics of the 1950s revolved around two primary leaders, one Republican and one Democrat both moderate, and both willing to compromise to move the nation forward. The Republican leader was President Dwight Eisenhower. His two administrations changed American politics. Ike’s desire to be president of all the people, to run his administration down the middle of the road, to be a modern” Republican, set the stage for what the Republican Party would be for decades to come.

Throughout the 1850s, the issues of slavery and states' rights had divided the nation. With the election of 1860, these issues finally came to a head, setting the stage for the American Civil War. Compelling, action-packed text, vivid sensory details, and primary source quotes bring the story to life so that listeners feel as if they were actually alive during the historical event.

The 1960 presidential election between John F. Kennedy and Richard Nixon is one of the most frequently described political events of the 20th century, yet the accounts to date have been remarkably unbalanced. Far more attention is given to Kennedy's side than to Nixon's.

Pulitzer Prize-nominated former Wall Street Journal reporter Ronald G. Shafer tells the colorful story of the election battle between sitting president Martin Van Buren, a professional Democratic politician from New York, and Whig Party upstart William Henry Harrison, a military hero who was nicknamed "Old Tippecanoe" after a battlefield where he fought and won in 1811. Shafer shows how the pivotal campaign of "Tippecanoe and Tyler Too" marked a series of firsts that changed presidential politicking forever.

Robert L. Fleegler's narrative history of the 1988 election draws from untapped archival sources and revealing oral history interviews to uncover just how consequential this moment was for American politics. Identifying the seeds of political issues to come, Fleegler delivers an engaging review of an election that set a template for the political dynamics that define our lives to this day.

A collection of 1992 presidential campaign addresses.

Why did Romney lose? How can Republicans win? In A Bad Day on the Romney Campaign: An Insider's Account, Gabriel Schoenfeld, a senior adviser to the Republican presidential nominee Mitt Romney for nearly two years, for the first time speaks out about the internal failures of the 2012 campaign...

Buying the Vote analyzes the rise and decline of campaign finance reform by tracking the evolution of both the ways in which presidential campaigns have been funded since the late nineteenth century. Through close examinations of major Supreme Court decisions, Mutch shows how the Court has fashioned a new and profoundly inegalitarian definition of American democracy.

The unmissable inside story of the most dramatic general election campaign in modern history and Theresa May’s battle for a Brexit deal, the greatest challenge for a prime minister since the Second World War. By the bestselling author of All Out War, shortlisted for the Orwell Prize 2017. This...

Identity Crisis takes listeners from the bruising primaries to an election night whose outcome defied the predictions of the pollsters and pundits. The book shows how fundamental characteristics of the nation and its politics - the state of the economy, the Obama presidency, and the demographics of the political parties - combined with the candidates' personalities and rhetoric to produce one of the most unexpected presidencies in history.

L. Sandy Maisel and Jennifer A. Yoder lay out the variety of electoral systems in the broadest terms-single-member district plurality systems; proportional systems; and mixed systems. They discuss voting and the various electoral institutions used to implement the ways in which voting occurs and how votes are tabulated across electoral systems.

Bernie Sanders' 2016 candidacy expanded the scope of political possibility in the United States, putting socialism and class politics back on the map. His radical campaign - not just for the Democratic presidential candidacy but against "the billionaire class" - helped catalyze other transformative left-wing politicians like Alexandria Ocasio-Cortez to seek and win office, just as he inspired teachers from West Virginia to Los Angeles to win hard-fought, historic strike campaigns. Sanders has, in short, helped cohere a new movement in American politics.

With every presidential election, Americans puzzle over the peculiar mechanism of the Electoral College. The author of the Pulitzer finalist The Right to Vote explains the enduring problem of this controversial institution.

In the United States, politics has become increasingly nationalized in recent years as voter decision-making is now driven by partisan or national political forces rather than the attributes of individual candidates. Indeed, voters now seem more concerned with which of the two national parties will be in power across all levels of government as opposed to which candidate will represent them individually. Nationalized Politics asks and answers the question, "how has nationalization influenced elections across different political eras?"

In The Coming of Democracy, Mark R. Cheathem examines the evolution of presidential campaigning from 1824 to 1840. Drawing on period newspapers, diaries, memoirs, and public and private correspondence, The Coming of Democracy is the first book-length treatment to reveal how presidents and presidential candidates used both old and new forms of cultural politics to woo voters and win elections in the Jacksonian era.

As the 2012 presidential campaign begins: Profiles of 12 men who have run for the presidency and lost, but who, even in defeat, have had a greater impact on American history than many of those who have served as president - from Henry Clay to Stephen Douglas, William Jennings Bryan to Al Gore - Plus, mini-profiles on 22 "honorable mentions."

The 1828 presidential election, which pitted Major General Andrew Jackson against incumbent John Quincy Adams, has long been hailed as a watershed moment in American political history. It was the contest in which an unlettered, hot-tempered southwestern frontiersman, trumpeted by his supporters as a genuine man of the people, soundly defeated a New England "aristocrat" whose education and political resume were as impressive as any ever seen in American public life.