Showing results for "Communication Law" in Motivation & Self-Improvement

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

The most effective leaders know how to connect with people. It's not about power or popularity, but about making the people around you feel heard, comfortable, and understood. While it may seem like some folks are born with a commanding presence that draws people in, the fact is anyone can learn...

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside...