Showing results for "Communication and Culture" in Entrepreneurship

Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key...

FORMERLY PUBLISHED AS INSIGHT OUT International bestselling author and Stanford University professor Tina Seelig adapts her wildly popular creativity course to a practical guide on how to put your best ideas into action. For the past fifteen years, Professor Tina Seelig has taught her Stanford...

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and...

Some people appear to be "natural born leaders." But are they literally born that way? Or have they been taught, coached, rewarded, and reinforced in ways that enable them to be leaders? According to The 108 Skills of Natural Born Leaders, no one is born a leader. But everyone has the natural...

New and revolutionary ideas and perspectives on the central management issues of tomorrow by the man Warren Bennis calls ""the most important management thinker of our time."" In this major new work, Peter F. Drucker discusses how the new paradigms of management will change our basic assumptions...

Why do some companies consistently win in the consumer and capital markets while others struggle from crisis to crisis?The answer, says Noel Tichy, is that winning companies possess a ""Leadership Engine"" -- a proven system for creating dynamic leaders at every level. To get ahead and stay...