Showing results for "Creativity and Marketing" in Marketing

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere.

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

Dream and Do is a podcast for women who are ready to make changes big and small. Join creative coach and mentor, Nicola Rae-Wickham, for confidence pep talks, soulful insights and all things creativity, marketing and mindset. As well as powerful conversations with women who are dreaming and doing in action.

From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors...

The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of...

Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace.Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how...

Known as the "guru of direct response marketing," Brian Kurtz distills the expertise he's gained after almost four decades in the industry to teach readers how to build a business that lasts a lifetime on the fundamentals of direct response. Marketing is critical to every kind of business...

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside...

A podcast for marketers, founders, creatives, and anyone willing to embrace risk for extraordinary outcomes. Alex Stonehouse and his guests dive deep into the art and science of marketing, startup growth, creativity, and mastery from a perspective that challenges the conventional.

Feel stuck in the endless juggle of running a creative business? I'm Kevin Chung, your creative business host, and this podcast is your guide to thriving without losing your spark. This podcast is for you if you find yourself asking questions like: - Are you juggling creative work and the demands of running a business? - Do you feel overwhelmed by launching a product or course? - Struggling to find a marketing strategy that feels authentic to you? - Looking for ways to grow without burning out? - Wondering how to balance business success with your creative passion? Each episode dives into ...

Commercial Photographer: Your Guide to Marketing, Creativity and Growth is the essential podcast if you're a professional headshot photographer or brand photographer. Ready to achieve sustainable business growth? Each week, we share practical advice and actionable strategies to help you master your marketing, ignite your creativity, and build a profitable commercial photography business. Learn how to attract ideal clients, stand out in the marketplace, and build the business you've always wanted. Stop guessing and start growing with business help and guidance from industry experts.

This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction. Whether you’re selling to consumers or business-to-business (B2B), perfection in the marketplace does not exist. When making buying decisions, customers are faced with an array of...

Hello and welcome to The Brand Bites Podcast, “Where Marketing Meets Creativity” brought to you by Ride Shotgun. It’s the number one resource for Retailers, Brand and Marketing Managers. Join us to gain insights, ideas, and best-practice having worked with some of the leading names in retail including Magnet, John Lewis, JD Sport and Dreams. In this series, we’re joined by some of our clients as well as industry insiders to discuss everything from - creative and brand strategy - to content production and automated tech - to help you raise your marketing game! https://rideshotgun.co.uk/

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through...

Experience exponential growth through the integration of creativity. Get out of your head to tap into your inner wisdom and creative potential. Learn to release the constraints of your human experience and spend more time in the ultra-performance state of flow. Build deeper, stronger, authentic connections with everyone around you.

Persuading other people to say ""yes"" is an essential skill in life—whether you're selling a product, an idea, or yourself. Packed with tried-and-true tips and real-life examples, this revised edition walks you step by step through the fundamentals of successful selling, with an emphasis on...

Read by the author. In today’s highly-connected, consumer-driven market, leveraging digital marketing techniques is the only surefire way to attract more customers and make the kind of money you deserve. Following on the success of his book Internet Riches, top e-business entrepreneur and...

We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity - at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term.

Mercadotecnia El éxito o el fracaso de tu negocio depende del suceso o del fracaso de tus esfuerzos de mercadotecnia. Si puedes identificar lo que tus clientes quieren, necesitan, y pueden costear—y se los das—entonces obtendrás resultados asombrosos. Lleno de la sabiduría característica...