Showing results for "Crisis" in Marketing & Sales

In Selling in a Crisis, the world's most sought-after sales trainer Jeb Blount delivers an essential blueprint for staying motivated, keeping your pipeline full, increasing sales, retaining your customers, and advancing your career in times of uncertainty and change. In his classic, no-nonsense style, Jeb gives you fifty-five easy to consume tips, techniques, and tactics that are time-tested and proven to help you stay on top when everything and everyone else is down.

A podcast breaking down the biggest PR crises in business history; what went wrong, what went right, and what should have been done differently. Hosted by a crisis communications specialist and the producer of Uncensored CMO.

Nationally known bestselling author Edward Segal shares his advice, observations, and recommendations on how to prevent, manage and recover from business-related crises. Learn how companies, organizations, and individuals managed crisis situations and the lessons to be learned from their failures, mistakes and successes.

Listen up, corporate North America! A crisis is the win-or-lose moment for every business, where one misstep can undo decades of goodwill. Where one wrong statement can end relationships and revenue. The Crisis Beat Podcast is an exploration of the dynamic world of corporate crisis communications. Join us as we explore the corporate wins and losses in this arena, and dig deep into the best practices, tools, tactics, and tricks that business leaders need to know. Join hosts Dr. Mark Crowther and Mr. Brady Wood as they dive into recent news making events, discussing what's done well and what's ...

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence - drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world - that business is riding on yet another bubble that is ready to burst - a brand bubble.

In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies.

In the age of 'fake news,' political discord, lightning-fast news cycles and social media shaming, it's essential that all businesses understand crisis communications and have a plan in place. On Crisis, created and hosted by Joanna Doven, one of the U.S.'s youngest big city mayoral press secretaries, led communications for the 2009 G-20 Economic Summit and in 2013 founded a public relations firm, Premo Consultants. She has since helped some of the world's largest companies, educational institutions and regional nonprofits navigate employee scandals, reinvent their brands, and glide through ...