Showing results for "Culture" in Marketing & Sales

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . . 'Compelling and vivid' – Robert Cialdini, author of Pre-Suasion We all try to influence others in our daily lives. We are all marketers, whether...

The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location. Whether you're just beginning your journey, or have been working on culture for years, this handbook will prepare you to take the next step. You'll receive actionable advice, straightforward exercises, and proven tools you can utilize immediately.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Beim interrationalen Frühschoppen wird kein Geld, sondern Zeit investiert. Ramin Bijan, Gunther Osburg und Maurice Summen diskutieren gemeinsam Dinge, die scheinbar nicht zusammengehören und finden mit überzeugendem Halbwissen Verbindungen, die man so nicht erwartet: Strickmuster und Zukunft. Popkultur und Hefekulturen. Kapitalismus und Relativitätstheorie. Jede Folge basiert dabei auf einem extra dafür komponierten Song und der Einsicht, dass in unserem Universum eigentlich alles mit allem zusammenhängt. Während die Wissenschaft also Zufälle und Nebensächliches auszuschließen ...

Die Kreativbranche versaut die besten. So auch Sebastian und Jörg. Als Inhaber der B2B-Agentur correlio sprechen sie mit alten Weggefährten, spannenden Macherinnen und Machern und über all das, was für alternde Werbefuzzis wie sie interessant ist. Garniert mit einer Prise Jung-Boomerhaftigkeit.

YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.

當我們跨過40歲，人生不再只是單一維度，而是一個需要不斷切換角色的多重宇宙。 這個PODCAST節目將與你一起面對大人世界的真實課題，我們陪你一起聊職場、談生活、理解心理、探索成長。 透過分享人生經驗，讓你思考如何重新認識自己，找到新的定位，勇敢開啟人生下半場。 Powered by Firstory Hosting

The rules of marketing and brand building have fundamentally changed. The most successful brands today aren't necessarily the ones with the biggest marketing budgets. A multi-million-dollar ad campaign isn't worth what it once was, and progressive marketers know that and have adopted different...

As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt.

「売る気がないのに、なぜか自然に売れていく」 その背景には、テクニックではなく、本質との整合があります。 この番組では、仕事や人生に感じる「違和感」を入口に、自分や自社の本質と、仕事・経営・言葉・発信・関係性などを整えていく考え方をお届けします。 キーワードは、経営×哲学×AI。 経営を単なる売上や効率の話に閉じ込めず、「自分は何者か」「何のために仕事をするのか」という哲学的な問いと、AI時代の新しい可能性...

A Culturematic is a little machine for making culture. It’s an ingenuity engine. The Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go. Because they are so inexpensive, we can afford to fire off a multitude of them simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once.

Berkshire Hathaway, the $300+ billion conglomerate that Warren Buffett built, is among the world's largest and most famous corporations. Yet for all its power and celebrity, few people understand Berkshire, and many assume it cannot survive without Buffett. This book challenges that assumption. In a comprehensive portrait of the corporate culture that unites Berkshire's subsidiaries, Lawrence Cunningham unearths the traits that assure the conglomerate's perpetual prosperity.

Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

Почему у американского джипа фары должны быть круглыми? Почему во Франции идея изготовления сыра из пастеризованного молока обречена на провал? Почему реклама одного и того же товара в Америке, Германии или Франции должна быть разной?

The nationally recognized, leading authority on choice exposes the surprising truths behind the decisions we make everyday. Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, the choices we make define us and shape our lives. Sheena Iyengar...

An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to...

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

Welcome to 'Manipulation Games: Psychology & Marketing,' a podcast that explores the intricate dance between the human psyche and the world of marketing. Join hosts Gene and Darren as they explore how psychological principles influence marketing strategies, and vice versa, revealing the subtle art of persuasion that shapes our decisions and behaviors. Each episode of 'Manipulation Games' will take you on a journey through fascinating topics at the intersection of psychology and marketing. From the role of storytelling in brand creation to the psychological triggers behind consumer behavior, ...

Fußball ist längst mehr als 90 Minuten – und genau dort wird’s spannend: zwischen Popkultur, Mode, Medien und Milliarden-Business. In BRACE: Der Fußball Culture & Business Podcast besprechen Tim Santen und Misha Verollet-Dahncke mit Gästen, warum man Fußball heute nur versteht, wenn man Culture und Business zusammendenkt – und was passiert, wenn Clubs, Funktionäre und Marken genau das ignorieren.+++ Folge BRACE hier und auf Instagram, LinkedIn und BlueSky! +++BRACE ist kein Spieltags-Podcast. Kein Taktikboard. Keine GOAT-Debatte. Sondern ein Blick in den Maschinenraum: Wir ...

Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back—and they tell their friends. Backed by plenty of on-the-ground research and real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more.