Showing results for "D" in Advertising

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic enemy.

In You Are Not for Everybody, bestselling author and creative entrepreneur J.D. Netto offers an honest and refreshing take on branding, marketing, and storytelling. With his unique twist, J.D. delves into the crucial topics every creative entrepreneur needs to master to thrive in today's competitive landscape.

The Portable M.B.A. in Marketing offers an upper-level marketing curriculum, updated and applied to today's - and tomorrow's - managers. It illuminates the key issues facing today's companies: the rediscovery of the customer, the quest for total quality, global competition, and the challenges of innovation, all of which are necessary components of the competitive edge in the global economy.

Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.