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Data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.

Data Science for Dummies is the perfect starting point for IT professionals and students who want a quick primer on all areas of the expansive data science space. With a focus on business cases, the book explores topics in big data, data science, and data engineering, and how these three areas are combined to produce tremendous value. If you want to pick-up the skills you need to begin a new career or initiate a new project, listening to this book will help you understand what technologies, programming languages, and mathematical methods on which to focus.

Data engineering has grown rapidly in the past decade, leaving many software engineers, data scientists, and analysts looking for a comprehensive view of this practice. With this practical book, you'll learn how to plan and build systems to serve the needs of your organization and customers by evaluating the best technologies available through the framework of the data engineering lifecycle.

There are two remarkable phenomena that are unfolding almost simultaneously. The first is the emergence of a data-first world, where data has become a central driving force, shaping industries and fueling innovation. The second is the dawn of the AI age, propelled by the advent of Generative AI...

In our age of accelerating progress in so many fields, it’s easy to lose sight of the underlying innovation that makes the data analytics revolution possible. These 24 lectures introduce you to the key concepts, methods, and accomplishments of this versatile approach to problem solving. You need no expertise in mathematics to follow this exciting story. Tim Chartier, professor of mathematics and computer science, explains the basic computational techniques used in data analytics, but his focus is on how these ideas are applied and the amazing results they achieve.

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

From facial recognition—capable of checking us onto flights or identifying undocumented residents—to automated decision systems that inform everything from who gets loans to who receives bail, each of us moves through a world determined by data-empowered algorithms. But these technologies didn't just appear: they are part of a history that goes back centuries, from the census enshrined in the US Constitution to the birth of eugenics in Victorian Britain to the development of Google search.

Innovation influences the market and its operators, especially about competition conditions. One of the most significant technological advances relates to the possibility of capturing a huge amount of information and processing them rapidly: two of the main features that make up the phenomenon known as big data. This not only entails the emergence of specialized operators in these activities, but also makes a "data economy" possible.