Showing results for "Digital Analytics for Marketing" in Marketing

Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Ready any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting ...

An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.

List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data.

YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers.

Giggso is a No-Code ModelOps Observability platform for Data Science, Engineering teams, and Business execs.Giggso provides a single integrated platform to consolidate, engage and act on information from monitoring and observability ranging from data quality to bias and drifts.Giggso helps AI ML Teams with incident management, automation, remediation, and self-healing. Our platform is web 3.0 and blockchain-enabled for helping Model Risk Management on audit and security compliance needs.Giggso brings a knowledge warehouse from multiple messages and notifications to use with bots / ChatGPT, ...

Welcome to “How’s Your ePresence?” hosted by Mark Galvin, Founder and President of ePresence. (www.ePresence.me) We talk digital marketing including social media, SEO optimization, Google ranking, analytics, online advertising, key words, email blasts with fresh news and cool guests! The shows run live on Tuesdays and Thursdays at 3PM ET on Facebook (http://fb.me/epresenceme), YouTube (http://youtube.com/epresenceme), LinkedIn (http://linkedin.com/company/epresencemg) and Twitter (http://twitter.com/epresencemg). Where do we publish our podcast? At all of the icons below. Catch the ...

Welcome to “How’s Your ePresence?” hosted by Mark Galvin, Founder and President of ePresence. (www.ePresence.me) We help business people succeed with more sales or by getting promoted. Our guests share information that make our listeners smarter! We talk digital marketing including social media, SEO optimization, Google ranking, analytics, online advertising, key words, email blasts with fresh news and cool guests! The shows run live on Tuesdays and Thursdays at 3PM ET on Facebook (http://fb.me/epresenceme), YouTube (http://youtube.com/epresenceme), LinkedIn (http://linkedin.com/...

Ist Google Analytics-Tracking eigentlich datenschutzkonform, werde ich mit einem Online-Kurs wirklich über Nacht reich und welches Attributions-Modell ist das richtige für meine Facebook-Kampagnen? Diese Fragen und vieles mehr klären wir im miralytics Podcast - dein Podcast rund um Online Marketing & Analytics.

Kein Marketing, besonders kein Online-Marketing / performance Marketing mehr ohne Analytics, egal ob Google Analytics, Matomo oder Adobe - nichts geht mehr ohne Daten: Kein SEO/SEA , kein Affiliate Marketing oder Social Media Targeting! Dieser Podcast ist der ideale Begleiter für Marketing-Profis, die ihre Kunden besser verstehen und ihre Marketing-Strategien aufgrund von datenbasierten Erkenntnissen optimieren möchten. Bei DataEngage dreht sich alles um Marketing & Sales Daten deren Analyse und die Konsequenzen die, die Datennutzung mit sich bringt. Philipp Freytag von Loringhoven ...

Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences.

Data Driven is a uniquely practical guide to increasing sales success using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision making, more informed strategy, and increased effectiveness throughout the organization. This book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team and how data analytics becomes the ultimate driver behind the sales function turnaround.

The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: Position your product for a target market Build a brilliant marketing plan Create stunning branded marketing materials Use...

Have you ever wondered what the most effective paid channel for podcast promotion is? Or the best way to grow the audience of your show without a marketing budget? Well, now, you can get answers to these questions (and many more) from people who have cracked the 1 million download mark. Join us while we sit down with the most brilliant minds in our industry and pick their brain on podcast marketing and audience growth. Get inspired by the success stories of established shows and learn what strategies and tactics they've used to grow their audience at different stages of their audience ...

Experten-Interviews zu Themen aus den Bereichen Digital Analytics und Online-Marketing.

Join Jo Davis, COO of Sweet Analytics, and a raft of fantastic and inspirations guests as they discuss business, marketing, leadership and more! Hosted on Acast. See acast.com/privacy for more information.

Roy Huiskes praat met experts in SEO, CRO en digitale marketing. Met jarenlange ervaring en een schat aan kennis, bespreken we de nieuwste trends, ontwikkelingen en inzichten. Deze podcast is een prettig gesprek tussen twee vakidioten. We behandelen actuele onderwerpen zoals algoritme updates, gebruikersgedrag, en de impact hiervan op marketingstrategieën. Inzichten voor iedereen, of je nu een beginner bent of al jaren meedraait in het vak. Luister mee voor een leerzame en boeiende discussie die je zal helpen om je SEO en CRO vaardigheden naar een hoger niveau te tillen.