Showing results for "Digital Business" in Neuroscience & Neuropsychology

The author of the bestselling Bold and The Rise of Superman explores altered states of consciousness and how they can ignite passion, fuel creativity, and accelerate problem solving, in this groundbreaking book in the vein of Daniel Pink’s Drive and Charles Duhigg’s Smarter Faster Better...

Are you ready to unlock the true potential of your mind? Have you ever wondered how some individuals thrive under pressure while others falter? What if you could develop a mindset that not only endures but excels in the face of adversity? With personal stories, research, and practical exercises, Warrior Mindset 2.0 is essential for business professionals, athletes, students, or anyone facing personal challenges. Ready to achieve unparalleled mental toughness and peak performance? Transform your resilience with Warrior Mindset 2.0.

A paradigm-shifting study of neurodivergent women—those with ADHD, autism, synesthesia, high sensitivity, and sensory processing disorder—exploring why these traits are overlooked in women and how society benefits from allowing their unique strengths to flourish. As a successful Harvard and...

You may feel as if you don't control your emotional energy, that it's an inevitable consequence of the world around you and the forces bearing down on you. But that's not the case. To reach your full potential, you can learn to recognize and harness the energy in your brain. Leading neuropsychologist Julia DiGangi will teach you how through eight "codes." Some of the codes will surprise you. All will fortify you. You will learn why these codes work and how to apply them to your own challenges through exercises and reflections.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know - such as the brain's need for physical activity to work at its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget - and so important to repeat new information? Is it true that men and women have different brains?

Trust is the basis for all that we do as leaders and as organizations. Employees who trust their employers are more productive and creative. Businesses that earn their customers' trust maintain better relationships and reap better results. Meanwhile, breaches of trust between companies and the public are becoming more frequent—and more costly. If you read (or listen to) nothing else on trust, listen to these ten articles.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

In this bold, enlightening book, social psychologist and professor Daniel M. Cable takes leaders into the minds of workers and reveals the surprising secret to restoring their zest for work. Disengagement isn't a motivational problem, it's a biological one. Humans aren't built for routine and repetition. We're designed to crave exploration, experimentation, and learning - in fact, there's a part of our brains, which scientists have coined "the seeking system", that rewards us for taking part in these activities. But the way organizations are run prevents many of us from following our innate impulses. As a result, we shut down.

Der neue Bestseller von Nobelpreisträger Daniel Kahneman. Warum treffen wir, je nach Umständen, völlig unterschiedliche Entscheidungen auf ein und derselben Faktengrundlage? Wieso kommen zwei Experten, die über identische Informationen verfügen, zu komplett anderen Schlussfolgerungen? Zusammen mit Cass Sunstein und Olivier Sibony präsentiert Daniel Kahneman die Vielzahl von oft zufälligen Faktoren, die unsere Entscheidungsfindung stören und häufig negativ beeinflussen - sie sind im Begriff "Noise" zusammengefasst.

Do you feel like you're 'crushing it'? How productive, happy and fulfilled do you feel each day at your job? You might ask what attention has to do with it. The answer may help fix a wide range of ongoing workplace concerns, including workplace error. Simply put, attention is connected to every single thing you think, feel and do at work. It's almost impossible to imagine, but by the end of this book you'll understand how that is, and you'll be tapping into your attentional system and regulating it to your highest advantage.

In Wise Decisions: A Science-Based Approach to Making Better Choices, a team of accomplished industry experts delivers an evidence- and research-based blueprint for making the best decisions you can with the information you have. You'll learn to make the targeted, repeated investment of energy required to turn your decision-making process into one informed by reason, emotion, intuition, and science.

Der neue Bestseller von Nobelpreisträger Daniel Kahneman. Warum treffen wir, je nach Umständen, völlig unterschiedliche Entscheidungen auf ein und derselben Faktengrundlage? Wieso kommen zwei Experten, die über identische Informationen verfügen, zu komplett anderen Schlussfolgerungen? Zusammen mit Cass Sunstein und Olivier Sibony präsentiert Daniel Kahneman die Vielzahl von oft zufälligen Faktoren, die unsere Entscheidungsfindung stören und häufig negativ beeinflussen - sie sind im Begriff "Noise" zusammengefasst.

Properly valuing brain gender diversity in the workplace is one of the biggest and largely untapped sources of competitive advantage for modern businesses. Recent advances in neuroscience provide the key to unlocking it. Leading applied neuroscientists and international corporate coaches Kate Lanz and Paul Brown tell you why and how to access all the brains in your business.

Your brain is selfish, demanding, and devious. But it doesn't have to be this way. Override introduces a new two-pronged theory of personality: serotonin types and dopamine types. Based on today's breakthrough science into neurotransmitters—the chemicals that transmit signals through our nervous system—Override shows listeners how to recognize their own chemical imbalances, and what to do about them. With this book, nobody is doomed to remain trapped by their natural tendencies!

Viele Autor*innen haben die Gewohnheiten von Supertalenten beschrieben, die Spitzenleistungen erbringen. Doch Adam Grant zeigt: Wir alle können Großes erreichen! Denn unser Fortschritt hängt nicht davon ab, wie hart wir arbeiten, sondern davon, wie gut wir lernen. Unsere Entwicklung ist keine Frage der Talente, die uns gegeben sind, sondern der Einstellung. Grants Forschungen beweisen: Wenn wir gezielt unsere vorhandenen Fähigkeiten stärken und neue Motivationsstrukturen aufbauen, können wir unsere verborgenen Potenziale heben und Dinge erreichen, die wir nicht für möglich gehalten hätten!

A pioneering neuroscientist shows how the long-sought merger of brains with machines is about to become a paradigm-shifting reality. Imagine living in a world where people use their computers, drive their cars, and communicate with one another simply by thinking. In this stunning and inspiring...

Much work-based training is a waste of time and money because the majority of people are neither emotionally ready nor practically inclined to apply their learning to the way they behave. Power Up Your Mind offers a new model of learning which will revolutionise the way you learn and perform.