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It doesn't really matter who you support. Football is a cruel, cruel game. All of us fans have had moments of shock, disappointment, and feeling like a right knobhead. As I talk you through everything from transfers to trophies to touchline tantrums, join me as I give my definitive take on football. There's a lot to get through, so take my hand like an over-eager mascot and walk with me out of the tunnel into the glaring floodlights of what it means to be a fan…and how to survive it.

The traditional attitude toward creativity in the American business world is to "think outside the box": to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking "inside the box", working in one’s familiar world to create new ideas independent of specific problems.