Showing results for "Health" in Engineering

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.

In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrows thinking machines.

The Most Human Human is a provocative, exuberant, and profound exploration of the ways in which computers are reshaping our ideas of what it means to be human. Its starting point is the annual Turing Test, which pits artificial intelligence programs against people to determine if computers can...

NATIONAL BESTSELLER From the hosts of The War on Cars podcast, a searing indictment of how cars ruin everything—and what we can do to fight back When the very first cars rolled off production lines, they were a technological marvel, predicted to make life easier and better for all Americans...

In this wide-ranging, character-driven audiobook, science-journalist Emily Anthes takes us on an adventure into the buildings in which we spend our days, exploring the profound and sometimes unexpected ways that they shape our lives. Drawing on cutting-edge research, she probes the painkilling power of a well-placed window and examines how the right office layout can expand our social networks.

The floods that devastated large parts of Kerala in 2018 were not an isolated, freak phenomenon; rather, they signalled something graver-the ecological devastation of the Western Ghats.Made a UNESCO World Heritage Site in 2012, the Ghats have become increasingly vulnerable to serious ecological...

Through narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing challenges.

In Draining New Orleans, renowned geographer Richard Campanella recounts the epic challenges and ingenious efforts to dewater the Crescent City. With forays into geography, public health, engineering, architecture, politics, sociology, race relations, and disaster response, he chronicles the herculean attempts to "reclaim" the city's swamps and marshes and install subsurface drainage for massive urban expansion.

There's no escaping it - we live in a digital world. We work, play, socialize, and learn online, and the internet provides many amazing opportunities. Unfortunately, because of our basic biology, we're all susceptible to overuse and addiction to screens. Video games, social media, porn, and even scrolling online, taps into that pleasurable dopamine reward system. So, when is it time to log off or put the phone down and get help?

Digitale Ernährung, digitale Bewegung, digitaler Schlaf – dieser Ratgeber vermittelt eindrucksvoll und leicht verständlich, wie Digitalisierung gesund macht. In rund 60 Kurzgeschichten vom Baby bis nach dem Tod nehmen uns die Autoren mit in die faszinierende Welt der digitalen Gesundheit und erklären, wie das Smartphone uns gesund halten kann und gesund werden lässt. Der Band beschreibt, dass die Digitalisierung für 83 Millionen Menschen und deren Gesundheit essenziell ist. Längst hat die Verschiebung der Schnittstelle zwischen Menschen und Maschine begonnen.

Building a Resilient Tomorrow does not dwell on overhyped descriptions of apocalyptic climate scenarios, nor does it travel down well-trodden paths surrounding the politics of reducing carbon emissions. Instead, it starts with two central facts: Climate impacts will continue to occur, and we can make changes now to mitigate their effects.

Il ciclista non fa code, non ha problemi di parcheggio. Procede spavaldo, impettito e il suo agile veicolo gli trasmette una tranquilla solennità. Beffardamente sorpassa l'automobilista imbottigliato nel traffico. Nell'illustrare i vantaggi della bici, Trochet non si limita a considerazioni di natura logistica. Bicicletta diventa sinonimo di benessere fisico e spirituale, libertà di movimento e di pensiero.

How is it that we can walk unfamiliar streets while maintaining a sense of direction? How can we come up with shortcuts on the fly, in places we've never traveled? The answer is the complex mental map in our brains. This feature of our cognition is easily taken for granted, but it's also critical to our species' evolutionary success. In From Here to There, Michael Bond tells stories of the lost and found - Polynesian sailors, orienteering champions, early aviators - and surveys the science of human navigation.

Sexual activity is central to our very existence; it shapes how we think, how we act and how we live. With advances in technology come machines that may one day think independently. What will happen to us when we form close relationships with these intelligent systems? Sex robots are here and here to stay, and more are coming. This audiobook explores how the emerging and future development of sexual companion robots might affect us and the society in which we live. It explores the social changes arising from emerging technologies and our relationships with the machines that may someday care for us and about us.

Since he was a young boy, Joe Balzer dreamed of flying. He pursued his goal with passion and earned his pilot licenses, piling up hours of flight time with a wide variety of planes and jets with one overarching goal: to one day fly for a major airline. But Joe had a problem. He was an alcoholic and refused to admit to himself that he had a problem. His alcoholism caught up with him in March 1990, when Joe was arrested with two other pilots for flying a commercial airliner while under the influence of alcohol.

Each day, headlines warn that baby bottles are leaching dangerous chemicals, nonstick pans are causing infertility, and plastic containers are making us fat. What if green chemistry could change all that? What if rather than toxics, our economy ran on harmless, environmentally-friendly materials? Elizabeth Grossman, an acclaimed journalist who brought national attention to the contaminants hidden in computers and other high tech electronics, now tackles the hazards of ordinary consumer products.