Showing results for "Human" in Marketing & Sales

In this new book from the best-selling author of Drive, Dan Pink explores the ways in which we can all improve our sales skills in every area of our lives and identifies the three personal qualities and four essential skills necessary to move people. Relying on science rather than platitudes and analysis instead of exhortation, Dan builds on his own sales experience and on the profiles of some of the world's best salespeople - and makes us look again at our own sales skills.

#1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives. According to the U.S. Bureau of Labor Statistics, one...

An exposé of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior “Groundbreaking, magisterial, alarming.” – Financial Times The heady optimism of the Internet’s early days has turned dark...

Using techniques developed by politicians, advertisers, crooks, and other masters of their own universe, when being applied, can help you to analyze anyone around you or in your life. This can be done so that you can have a profound influence on the way they think and getting exactly what you want from them. This practical guide is filled with examples of how to modify the results based on the desired goal and will teach you how to know what makes your target tick.

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement. 

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

 The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself. 

Secrets of a Webcam Girl is the true story of a girl's transition from business suit to birthday suit as a means to fix mounting financial problems. Annabelle begins working as a webcam girl, stripping and performing sex shows online. Her efforts to capitalize on the recession-proof sex trade prompt a foray from webcam to massage table, where she offers happy-ending body rubs. Told with candor and wit, this memoir reveals the fetishes and infidelities of her patrons, whose hidden identities often trigger stunning revelations and unfettered perversities.

Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.

Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.

What is property, and why does our species have it? In The Property Species, Bart J. Wilson explores how humans acquire, perceive, and know the custom of property and why this might be relevant to understanding how property works in the 21st century. Arguing that neither the sciences nor the humanities synthesizes a full account of property, the book offers a cross-disciplinary compromise that is sure to be controversial: Property is a universal and uniquely human custom.

AI For The Busy Human is a podcast for people who do not have time to learn every AI tool on the planet — but want to use the ones that will actually change their daily life. Every episode is one real problem, one real tool, and one workflow you can use tonight. Hosted by Bella Vasta — Phoenix-based AI consultant, business speaker, and single mom who has spent three years figuring out what AI can actually do for normal, busy, non-technical people.

There's a version of your business that feels easy and exciting. Where clients come in, refer others, and come back on repeat. Yes, that version really exists. - Own Your Mark will change the way you think and talk about your business. - This show delivers strategic conversations around Human design for business, email marketing strategy, email sequences, email funnels, aligned messaging, content that converts, sales launches, and your business’s entire communication ecosystem. - Because ease is not about lack of effort. Ease is a result of operating your business the way you’re meant to. ...

In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company.

Human exe è il podcast di Luca Miniello su business, identità e scelte difficili. Niente motivazione vuota: qui si parla di lavoro vero, disciplina, valore e del prezzo (spesso invisibile) del successo. Ogni episodio è un upgrade mentale: meno scuse, più azione.

Marketing became about going viral. Anti-Viral is about making it human again.This is a podcast about human marketing strategy for business owners who want to grow by building trust instead of chasing algorithms.Each episode unpacks the thinking behind marketing that actually connects with people. The kind of clarity that usually stays behind closed doors in coaching sessions and boardrooms.Hosted by Jiun Liao, with occasional guests who push the conversation further.New episodes biweekly.

Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives.

Una conversación directa con quienes mueven el marketing de las marcas más poderosas: Un podcast de entrevistas íntimas con quienes lideran el marketing de las marcas más relevantes de Iberoamérica. Aquí no se habla de marketing. Se habla con quienes toman decisiones multimillonarias: CMOs, VPs y Heads of Marketing que definen el destino de sus empresas y las tendencias de toda una industria. Cada episodio revela su lado más humano: sus miedos, sus momentos de transformación y las decisiones que marcaron su camino profesional.

This book offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to drive success by effectively managing the moments when employees interact with customers. Based on research spanning 10 million employees and 10 million customers around the globe, the Human Sigma approach combines a proven method for assessing the health of the employee-customer encounter with a disciplined process for improving it.

Retail for Humans n’est pas un podcast sur le commerce. C’est un podcast sur ce que le commerce dit de nous, humains. Derrière chaque produit, chaque innovation, chaque acte d’achat, il y a des croyances, des désirs, des tensions, des imaginaires mais aussi des choix : écologiques, sociaux, culturels. C’est tout cela que Retail for Humans explore : les mutations du retail comme miroir de nos modes de vie, du monde dans lequel on vit, mais aussi de nos tensions intérieures — et de la manière dont les marques et les enseignes s’en inspirent pour repenser leurs stratégies, leurs...