Showing results for "Innovation" in Marketing

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Tom Kelley, author of The Art of Innovation and the general manager of IDEO, the world-famous design firm, illuminates the strategies IDEO used to beat the devil's advocate and drive creativity throughout the organization.

Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent...

Creative problem-solving is at the heart of innovation, and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist, and that only when resources are replete and the talent best-in-class...

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

Why do some creators go viral while others get lost in the noise?Even with great ideas and valuable content, many creators and small businesses struggle to break through in the Creator Economy.They watch mediocre content get millions - massive brand deals, likes, and loyal fans - while they...

The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator of the disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this audiobook is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail's pace, and thus miss out on any kind of organic growth.

ラジオをこよなく愛し、みずから書いた企画書が通り番組MCになった謎のラジオパーソナリティTad Mitani（某企業の社長という噂も･･･？）。企業経営者をはじめ、クリエイターやデザイナー、行政・教育分野の方々まで多彩なゲストを迎え、独自の視点でトークを深掘りする北陸放送（MRO）のラジオ番組「Tad Mitani’s Innovation Now」を、ポッドキャストでも配信します！

From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors...

The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's...

#1 NATIONAL BESTSELLER Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask...

Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace.Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how...

Praxisnah, inspirierend, zukunftsorientiert: Der Podcast der Borgstedt Akademie begleitet Unternehmer:innen, Führungskräfte und Fachkräfte auf ihrem Weg zu mehr Expertise, Sicherheit und Innovationskraft in der Gebäudedienstleistungsbranche. Jede Folge liefert Impulse, Expertenwissen und praktische Tipps, um Teams, Geschäftsmodelle und die eigene Führungskompetenz weiterzuentwickeln.

لطالما أحببت لغة التصميم؛ الفن والإبداع والابتكار والاهتمام بالتفاصيل. التصميم هو إحدى اللغات العالمية القليلة القادرة على استحضار مجموعة كاملة من المشاعر دون استخدام كلمة واحدة. التصميم الجيد هو أيضًا عمل جيد. يمكن للتصميم مساعدتنا في العثور على طرق جديدة وأكثر قوة لجعل المؤسسات أكثر ديناميكية، وإشراك الأشخاص والشركاء، وإثارة خيالهم. الشركة التي يقودها التصميم هي بحكم تعريفها شركة ابتكارية تركز على الإنسان.

Köpfle & Kompass ist kein Theorietalk, sondern praktisches Denken im Dialog. Melanie Kamrath (denklaut.studio) und Alexander Vollertsen (goldencut.media) sprechen über das, was Unternehmen im Süden bewegt – zwischen Werkbank, Whiteboard und Vorstandsetage. Im Mittelpunkt steht die Frage, wie Marke, Marketing, Kommunikation und Vertrieb zusammenspielen – und wie daraus Haltung entsteht. Für alle, die Wandel nicht nur managen, sondern gestalten wollen. Für Macher:innen mit Haltung und Denker:innen mit Bodenhaftung. Eine Produktion von goldencut.media

The Mighty Line Minute podcast is part of the Safety Stripes Podcast Network, sponsored by Mighty Line floor tape and signs. Hosted by Dave Tabar, episodes air primarily on Mondays and deliver focused, engaging content on workplace safety, operations, and industrial best practices. In addition to safety standards such as OSHA, ANSI, NFPA, ISO, and others, the podcast explores the practical implications of regulatory compliance, risk management, and loss control. Occasional episodes feature unique topics — including music, entertainment, and innovations — “for the good of the order,” ...

From bestselling author Robert Glazer and co-author Matt Wool comes a revolutionary approach to partnership marketing Partnership marketing is not new; it has existed in many different forms, and under many different names (such as affiliate marketing) for decades. However, thanks to...

The business Leaders Essential guide audiobook bundle contains The Business Leaders Essential Guide to Growth, The Business Leaders Essential Guide to Marketing, and The Business Leaders Essential Guide to Innovation, by renowned business adviser Stephen Dann....