Showing results for "Innovation Management" in Marketing

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

Tom Kelley, author of The Art of Innovation and the general manager of IDEO, the world-famous design firm, illuminates the strategies IDEO used to beat the devil's advocate and drive creativity throughout the organization.

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent...

Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace.Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how...

Globalization is making our system changing so fast and, if you want to survive, you have to keep innovating, you have to keep running! And who wins the marathon in the end? The business with the best players. The most motivated, the most skill-matched team. There is no enterprise without people. And there is no successful product without loyal customers.The success of your startup is limited by the number of potential customers who know about it.

From bestselling author Robert Glazer and co-author Matt Wool comes a revolutionary approach to partnership marketing Partnership marketing is not new; it has existed in many different forms, and under many different names (such as affiliate marketing) for decades. However, thanks to...

Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty...

Penguin presents the audio edition of The Contagious Commandments written and read by Paul Kemp-Robertson and Chris Barth. Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to...

Kreativität gehört zu den wichtigsten Qualitäten im Vertrieb, doch nicht immer gelingt es, sie zum richtigen Zeitpunkt abzurufen. In diesem Sales-up-Call erfahren Sie deshalb, wie Sie Ihre Vertriebsmannschaft zu kreativen Höchstleistungen anspornen können.

Warum disruptive Innovationen die globale Wirtschaft verändert. Erfahren Sie wie Sie Ihr Geschäftsmodel innovieren. Warum Sie sich dem digitalen Wandel nicht entziehen können. Welche Megatrends uns die nächsten Jahre erwarten.

Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process. I'm Susan Lindner, the Innovation Storyteller. But I wasn't always. I've been a wannabe revolutionary, an ...

Der Satz „Innovation geht anders“ kommt uns sehr häufig über die Lippen. Im Grunde ist er immer die Aufforderung, Dinge gründlich in Frage zu stellen. Genau dies tun wir seit über 10 Jahren in unserer Tätigkeit als Trendforscher und Innovationsberater. Was wir damit erreichen wollen, ist leicht auszusprechen aber schwierig umzusetzen. Es geht uns um echte Wirksamkeit bei der Schaffung von Innovation. Ihr führt viel zu viele Innovationsprojekte gleichzeitig durch? Regelmäßig floppen eure Innovationen trotz hohen Investitionen? Das Top-Management fordert einen höheren ROI der ...

This is the Innovations and Breakthroughs Podcast, with host Rich Goldstein. Listen in each week as Richard features top leaders and the path they took to create change.

The Mighty Line Minute podcast is part of the Safety Stripes Podcast Network, sponsored by Mighty Line floor tape and signs. Hosted by Dave Tabar, episodes air primarily on Mondays and deliver focused, engaging content on workplace safety, operations, and industrial best practices. In addition to safety standards such as OSHA, ANSI, NFPA, ISO, and others, the podcast explores the practical implications of regulatory compliance, risk management, and loss control. Occasional episodes feature unique topics — including music, entertainment, and innovations — “for the good of the order,” ...

Next AI Talk with Sophie - Best Practices, AI-Trends and InnovationsTauche ein in die Welt der künstlichen Intelligenz mit "Next AI Talk with Sophie". In unserem Podcast erhältst du spannende Einblicke in die neuesten Entwicklungen und Innovationen im Bereich KI, generative KI und Chatbots. Wir diskutieren mit spannenden Persönlichkeiten aktuelle AI-Trends, teilen Best Practices und präsentieren praxisnahe Use Cases, die dir helfen, die Möglichkeiten von KI optimal zu nutzen. Ob du dich für die neuesten Forschungsergebnisse interessierst oder konkrete Anwendungen von AI-Technologien in ...

Nordic media, marketing, tech startups and digital culture - the Nordic Future Makers podcast talks to the people and the companies who are doing great things in Sweden, Finland, Denmark, Norway and Iceland and the Nordic leaders who are doing great things in other parts of the world too. Hosted by Nick Burcher, the Nordic Future Makers podcast asks about what is happening now and what's happening next. Hosted on Acast. See acast.com/privacy for more information.

Welcome to “Non Stop Innovation”, the podcast that tells the story of Shamir Optics - a tale of business creativity, a firm belief that service is beautiful and ongoing technological innovation. Each episode will take you behind the scenes and into the moments that made Shamir what it is today. This is “Non Stop Innovation”

Der Podcast INNOpulse - INNOVATORS! Not Innovation. gibt Einblicke in die Menschen hinter den Innovationen. Hier erwarten die Hörer spannende Diskussionen über Innovationsökosysteme und die Herausforderungen sowie Erfolge, die Innovatoren bei der Entwicklung neuer Ideen und Technologien erleben. In jeder Episode kommen Experten zu Wort, die ihre Erfahrungen und Perspektiven aus verschiedenen Bereichen der Innovation teilen.