Showing results for "John English" in Engineering

The story of human civilization can be read most deeply in the materials we have found or created, used or abused. They have dictated how we build, eat, communicate, wage war, create art, travel, and worship. Some, such as stone, iron, and bronze, lend their names to the ages. Others, such as gold, silver, and diamond, contributed to the rise and fall of great empires.

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.

It has never been easier for organizations to gather, store, and process data. Use of data science is driven by the rise of big data and social media, the development of high-performance computing, and the emergence of such powerful methods for data analysis and modeling as deep learning. Data science encompasses a set of principles, problem definitions, algorithms, and processes for extracting non-obvious and useful patterns from large datasets.

The future of human civilization depends on collaborative robotics: humans and machines working together. Professor Long demystifies the world of robots and provides a comprehensive introduction to these intelligent machines. Whether you’re looking to grasp the hard science of how robots work or simply curious about the implications of robots for society, consider this course your official passport to an astonishing new world.

The Python-Based Laboratory: A Hands-On Guide for Scientists and Engineers provides a learn-by-doing approach to acquiring the Python programming skills needed to implement computer-controlled experimental work.

Legendary investor Jim Rogers gives us his view of the world on a 22-month, 52-country motorcycle odyssey in his best-selling business/adventure book, Investment Biker, which has already sold more than 200,000 copies.

Before you invest another dollar anywhere in the world (including the United States), read this book by the man Time magazine calls "the Indiana Jones of finance". Jim Rogers became a Wall Street legend when he co-founded the Quantum Fund. Investment Biker is the fascinating story of Rogers’s global motorcycle journey/investing trip.

Finally, we are learning that simplicity equals sanity. We’re rebelling against technology that’s too complicated, DVD players with too many menus, and software accompanied by 75-megabyte “read me” manuals. The iPod’s clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that’s simple and easy to use, but also does all the complex things we might ever want it to do.

Hailed as the new essential resource for bikers, Let's Ride is today's most entertaining and authoritative guide to mastering the art of motorcycling. From choosing the right bike and keeping it finely maintained to sharpening riding techniques and achieving top performance, legendary biker icon Sonny Barger mines his lifetime of experience to provide advice, wisdom, wit, and never-before-told stories that will help fellow riders - new and veteran alike - survive the challenges of the road.

Marc Márquez is the apex predator of the MotoGP world: arguably the greatest motorcycle racer who ever lived, he is an eight-time world champion. He is the man who dethroned Valentino Rossi, and who changed the sport of MotoGP forever. Told by bestselling author Stuart Barker, with the insight of rivals, team members, pundits, managers and many close to his story, experience in this book that rare thing: pure sporting theatre and white-knuckle speed twinned with real human drama. Everything or Nothing is the Márquez story told like never before.

Science world luminary John Brockman assembles twenty-five of the most important scientific minds, people who have been thinking about the field artificial intelligence for most of their careers, for an unparalleled round-table examination about mind, thinking, intelligence and what it means to...

As robots are increasingly integrated into modern society—on the battlefield and the road, in business, education, and health—Pulitzer-Prize-winning New York Times science writer John Markoff searches for an answer to one of the most important questions of our age: will these machines help...

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set...

Sixty years ago, cars and airplanes were still deathtraps waiting to happen. Today, both are safer than ever, thanks in part to one pioneering air force doctor’s research on seatbelts and ejection seats. The exploits of John Paul Stapp (1910–1999) come to thrilling life in this biography of...

""A phenomenal feat of journalism. . . . I tore through it like a novel but with the queasy knowledge that the whole damn thing is true."" —Sebastian Junger, author of The Perfect Storm and War Blending exclusive first-person interviews and penetrating investigative reporting, oil rig captain...

Starting out as a talented youth riding the desert tracks of California, his reckless nature and incredible talent earned him a position in the rarefied world of professional motorcycle racing. Despite the success in his professional life, his personal life was crumbling around him - John was battling with depression and temptation, which began to threaten his career, health and marriage, ultimately bringing him to a life of alcoholism, addiction and even smuggling.

To politicians and parents, Mortal Kombat was a menace to society. To gamers, it was a way of life. From dedicated hustlers who put thousands of miles on their odometers driving coast to coast to challenge the top players in arcades, to fans who devote their free time to collecting action figures, setting world records, and plumbing the depths of its lore, the Mortal Kombat franchise has topped sales charts for thirty years, and its popularity shows no signs of waning. But before Mortal Kombat offended politicians and sold over 12 million units, executives at Midway saw it as filler.

Mick Walker - leading authority on all forms of motorcycle sport - examines the long career of the quickest and most determined competitors of all time in this enthralling biography. In the late 1950's John Surtees was the dominant rider in top-level British and European motorcycle racing. A precocious talent, he began riding competitively on Vincents in the early 1950's, then REGs and NSUs and Nortons. He swiftly established himself as one of the quickest and most determined competitors.

Renowned historian Max Hastings recreates one of the most thrilling events of World War II: Operation Pedestal, the British action to save its troops from starvation on Malta—an action-packed tale of courage, fortitude, loss, and triumph against all odds. In 1940, Hitler had two choices when...

Machines That Think explores how artificial intelligence helps us understand human intelligence, machines that compose music and write stories - and asks if AI is really a threat. Sometime in the future, the intelligence of machines will exceed that of human brain power. So are we on the edge of an AI-pocalypse, with superintelligent devices superseding humanity, as predicted by Stephen Hawking? Or will this herald a kind of utopia, with machines doing a far better job at complex tasks than us?

Let It Shine is a fully revised and expanded edition of A Golden Thread, Perlin's classic history of solar technology, detailing the past forty years of technological developments driving today's solar renaissance. This unique and compelling compendium of humankind's solar ideas tells the fascinating story of how our predecessors throughout time, again and again, have applied the sun to better their lives-and how we can too.