Showing results for "LOVE" in Marketing & Sales

You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of...

In Art Money Success, Maria tells personal stories of her own business deals, successes, and failures while sharing unconventional wisdom that will explode your art sales. If you are interested in generating more money and success from your art, then this audiobook is for you!

We live our lives immersed in name-brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing; they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands.

What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember. When they have a negative experience, they tend to vote with their feet (and their wallets) and head straight to your competitors.

Matthew Paulson, Founder of Analyst Ratings Network, Lightning Releases, and GoGo Photo Contest, has weathered the failures and triumphs of being an entrepreneur for nearly a decade. 40 Rules for Internet Business Success is his collection of core principles and strategies he used to grow his business. By listening to this audiobook, you will learn to: Throw away your business plan! Create a scalable business model that actually works.

Keluhan pelanggan sering kali menjadi momok para pelaku usaha. Penanganan yang tidak tepat membuat permasalahan yang seharusnya segera diselesaikan menjadi bumerang bagi para pengusaha tersebut. Buku ini memberikan sudut pandang baru dalam menyikapi komplain pelanggan dan bagaimana menghadapi Industri 4.0.

Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

Love Your Team is a conversation-by-conversation survival guide for sales managers who want to thrive in a world where their top talent can walk out the door without taking a single step. Helen Fanucci provides detailed instructions on how to shift focus from merely hitting sales goals to putting sellers first—as people and performers—making YOU the reason they join, stay, and win.

Whether you run a small business, offer consulting services, sell on Etsy or Shopify, or handle marketing at a small company, email marketing can be your most powerful growth tool. In love, email actually, I share 15+ years of hard-earned email marketing wisdom, practical weekly exercises to boost your results, and proven solutions to the most stubborn email challenges. No fluff, no jargon—just real-world strategies from someone who’s been in the trenches of both B2C and B2B marketing.

Do you need to make sales but hate selling? Do you want to be more persuasive without being pushy? Are client relationships more important than getting the sale at any cost? If you answered 'yes' to any of these questions then this audio book is for you, and it will change the way you view selling for good. In "Love Selling" Audrey Chapman shares her revolutionary approach on how to sell without selling out.

Ever wonder why your Chiropractic practice (and maybe your life) are stuck at a certain level ? On each 20 minute episodes we’ll examine one of the fine points to help you GROW your practice - so you can build and have the practice and the life of your dreams!

Welcome to "For the Love of Winter," a weekly podcast that explores our cultural love affair with winter sports, the mountains, and of course the people who are shaped and forever changed by their love of winter.Each episode, Kendra and her special guests, share their heartwarming stories, insider tips, and inspiring tales of conquering the slopes. Whether you're a seasoned pro or a winter enthusiast, "For the Love of Winter" will ignite your passion for the snowy wonderland.So, grab your skis, snowboard, or cozy up by the fireplace and get ready to fall in love with winter all over again. ...

Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand. Theresa M. Lina will help you escape the commodity trap.

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R(elationship)-Commerce gibt es nun also auch auf die Ohren 🎧: Wir stellen Euch unsere neue Philosophie für das Digital Business, die in nachhaltigen Kundenbeziehungen 🤝 den Dreh- und Angelpunkt identifiziert, in unserem #Podcast 🎙 vor. Alle 14 Tage trifft Dimitrios Haratsis Top-Gäste aus der digitalen Wirtschaft, oft in Begleitung seiner "Stammgäste" und Co-Hosts Philipp Spreer und Joachim Stalph von der Digitalberatung elaboratum. Ihr gemeinsames Anliegen: digitale Kundenbeziehungen neu erfinden.

Welcome to the Love Irish Food - 'Green Ireland' Podcast Series with host Conall O Móráin. Love Irish Food is dedicated to sustainable and local Irish food and drinks brands. Supporting the many thousands of jobs and communities that depend on the Irish food industry. To listen to the Love Irish Food - 'Green Ireland' Podcast Series and see a full list of local Irish food brands, visit Loveirishfood.ie. In this series, we will be looking at topics effecting the Irish food industry,reaching from the shop local movement, funding, selling online, digital marketing and so much. And we have ...

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