Showing results for "Life" in Marketing

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. ""A breakthrough book. Wonderfully applicable to about everything in life."" —Nassim Nicholas Taleb...

'I had never seen a cement plant in my life. I had no idea about limestone deposits or the cement industry in Gujarat. And I had never negotiated an industrial agreement. Yet, in the next few weeks, I would need to be ready for a substantive meeting with Gujarat government officials.' The year...

Known as the "guru of direct response marketing," Brian Kurtz distills the expertise he's gained after almost four decades in the industry to teach readers how to build a business that lasts a lifetime on the fundamentals of direct response. Marketing is critical to every kind of business...

Join us in the conversations where we go deep into the world of all things events to attract high-quality clients. Most of the time, we will invite special guests to share their best event experiences and practices. At other times, your host will share her experiences as she plans, produces, and launches successful events. And we will also have experts come and plan events on the fly. The vision with this is for you to learn, have some laughs and get clarity as you grow your online business with events. We will bring the experts you need to hear from and keep you right on track.

*** Top 1% Globally Ranked Podcast *** ❓Do you feel like you’re constantly putting out fires instead of creating an organized, streamlined, automated business? ❓Do you struggle to stay organized and on top of your to-do list, overwhelmed and bogged down by administrative tasks? ❓Are you ready to scale your business but need help knowing where to start implementing systems? ❓Would you like to work less and make more money? ❓Do you have ADHD or struggle to stay focused? My podcast is the perfect resource if you answered yes to any of these questions. I’m here to help you organize, ...

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

""Billions of dollars in company revenue appear from nowhere.They're yours, and all you have to do is ship. Congratulations. You've managed to get your product across the chasm of market acceptance and into the tornado of market demand. It's all you can do to keep up with orders and keep track...

In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves.

As a full-time side hustler of 15 years, I talk about AI, side hustles, and work-life balance. I'm testing new AI tools weekly in my online business projects. In each episode, I’ll explore how AI is changing the game for entrepreneurs, share tips for growing your side hustle, and offer practical advice for keeping everything in check. So whether you’re just starting or looking to level up, I’m here to help you thrive in today’s fast-paced world.

This is Own Your Next, a podcast where entrepreneurs, leaders, and creative builders share the defining moments and bold lessons that inspire you to shape your future and own your next move.

Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision...

Buying a first home together is an exciting milestone — but it also brings big financial responsibilities. For couples in 2025, the mortgage is usually the largest monthly commitment, and losing one income could put the entire home at risk. That’s where life insurance for couples becomes a vital safeguard. In this episode, we explain how couples life insurance can protect first-time buyers in Northern Ireland, England, Scotland, and Wales. If one partner were to pass away, the right policy ensures the surviving partner isn’t left with an unaffordable mortgage or the risk of losing the ...

Most people think of life insurance as protection only in the event of death — but what happens if you’re diagnosed with a serious illness and can no longer provide for your family? In this episode, we explore how couples life insurance works alongside critical illness cover, and why many families benefit from combining the two. We’ll start by explaining the difference: Couples life insurance – pays a lump sum or income if one partner dies during the policy term. Critical illness cover – pays out if you’re diagnosed with a specified serious illness, such as cancer, stroke, or heart...

Welcome to Growth in Alignment, the podcast for ambitious female entrepreneurs who want success without sacrificing their lives. ✨I’m your host, Joellee Gregersen - serial entrepreneur and Meta Ads Strategist who has managed more than one million dollars in ad spend for my clients. We are ambitious, driven women who know we’re meant for more, but we also know there’s more to life - and burnout is NOT a badge of honor. Here, we’ll talk about simplifying your business, creating sustainable growth that redefines what hustle means, and using meta ads as a tool for freedom. Because growth...

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The WPrime Agency Podcast brings you behind the scenes of how web projects actually deliver business results. Each week, we explore the intersection of design, development, SEO, AI-driven marketing, and Generative Engine Optimization (GEO) to show how modern websites can generate visibility, conversions, and measurable ROI in the U.S. market.From client success stories to insights on project management and team operations, we share how digital initiatives move from idea to execution—and what it takes to keep them profitable and sustainable.If you want to stay ahead of trends in web, AI, and ...

Moderating Life – 20 Years of Human Insight with DLG Research Step behind the mirror with “Moderating Life,” the podcast from DLG Research celebrating 20 years of multicultural market insights, human behavior, and unforgettable focus group stories. Hosted by siblings and business partners Elvia and Edgardo de la Garza, this series shows how listening sparks possibilities, empathy drives discovery, and lessons emerge from unexpected places. This is real-life qualitative research: sometimes funny, sometimes moving, always authentic.

Speaker Life is your behind-the-scenes pass into the world of professional speaking, luxury branding and media opportunities. Hosted by media strategist and Speaker Life Magazine founder Lea Woodford, this podcast delivers actionable insights, expert strategies, and powerful conversations with speakers who are building unforgettable brands and booking high-impact stages. Whether you're just stepping into the spotlight or scaling a multiple six-figure speaking career, Speaker Life gives you the tools, connections, and confidence to own the mic and rise as a thought leader. New episodes ...

A Life in Chapters is a quiet, reflective podcast for book lovers, journal keepers, and creative souls who want to live - and work - with more meaning.Hosted by Alison, a lifelong reader and digital creator, each episode is a gentle voice note exploring books, journaling, and the behind-the-scenes reality of building a small, intentional business.This isn’t about hustle or perfection. It’s about slowing down, tuning in, and creating a life that feels like your own.No fancy production. No pressure. Just honest conversations, weekly journal prompts, and encouragement for the season you’re ...