Showing results for "Marketing" in History

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

At last, the world will discover what happens to the greatest salesman when he finally emerges from his lonely retirement to commence a new career. At first, he finds failure - until he receives a special gift from someone he has not seen in half a century. He then returns triumphantly to his homeland to write his own 10 vows of success to be shared with all who seek a better life - including you.

Life Changing Advices (Must Listen!!) from 21st Century Billionaire's like Elon Musk, Jeff Bezos, Bill Gates, Mark Zuckerberg, Ratan Tata and so on at Clumsy Entrepreneur Podcast.

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

Ever wondered about the real story behind the ads that changed the world? Join host Fabrizio Caperna as he dissects the creative genius, the risky strategies, and the cultural impact of the most iconic campaigns in history. This isn't just marketing talk; it's a deep dive into the art and science of persuasion, where legendary ideas are born and brands become unforgettable. Welcome to Advertising Archives.

A tale of 2 NYC affordable housing co-ops’ struggle over privatization, public goods, and the future of American housing The American Dream of homeownership is becoming an American Delusion. As renters seek an escape from record-breaking rent hikes, first-time buyers find that skyrocketing...

Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.

Nada «se vuelve viral». Si crees que una película, canción o app popular surgió de la nada para convertirse, de boca en boca, en un éxito, te estás perdiendo la historia real. Cada éxito de taquilla tiene una historia secreta de poder, influencia, emisoras oscuras y cultos apasionados que convierten algunos productos nuevos en fenómenos culturales. Incluso las ideas más brillantes se marchitan en la oscuridad si no se conectan a la red correcta.

The United States Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how.

Interviewing small business owners to learn how they share their work with the world. Hosted by Brandon Rollins & Pierson Hibbs from Pangea Marketing.

Warum trinkt man eigentlich O-Saft zum Frühstück? Wieso soll man genau 10.000 Schritte am Tag gehen? Und warum gehören Diamanten in den USA fest zu einer Verlobung? Die Antwort ist einfach: cleveres Marketing Ich bin Nadine, Historikerin und Online-Marketing-Redakteurin, und spreche im Marketing-Geschichten Podcast alle zwei Wochen darüber, wie smarte Marketing-Strategien, gerissene Werbetreibende und innovative Kampagnen unser Leben bis heute beeinflussen. Von der Erfindung des Deos bis zur wahren Herkunft vom Käsefondue.Marketing-Geschichten, wie Werbung unser Leben beeinflusst, jeden...

Plastic surgery has become the answer for many Americans, and in American Plastic sociologist Laurie Essig explores how we arrived at this particular solution. Over the last decade there has been a 465 percent increase in cosmetic work, and we now spend over $12 billion annually on procedures like liposuction, face-lifts, tummy tucks, and boob jobs.

The brilliant, amoral, and spectacularly bold Bessie Tyler and Edward Young Clarke - together, the Southern Publicity Association - met the fervent William Joseph Simmons (founder of the second KKK), saw an opportunity, and played on his many weaknesses. Tyler and Clarke took Simmons' dying and broken KKK, with its 2,000-3,000 associates in Georgia and Alabama, and in a few short years swelled its membership to nearly five million.

A podcast about the stories and strategies behind the campaigns that shaped our world. Featuring conversations with top CMOs, marketing professors, authors, historians, and business leaders. marketinghistory.org

How to Start a War is unlike any audiobook you’ve ever listened to. Adapted from the popular podcast miniseries of the same name, Michael Trapani immerses listeners in the dramatic events that led to the crime of the century – World War II and the Holocaust – documenting the actions of the criminals who carried it out. Listeners will feel like they are in the room as some of history’s most villainous characters plot to overthrow democracy, impose tyranny, and outmaneuver those who had the power to stop them.

Come fanno aziende miliardarie a scomparire nel nulla? Può un singolo concorso a premi scatenare una guerra civile? FLOP racconta le incredibili vicende dietro brand e prodotti scomparsi, ma mai dimenticati. Max Corona e Storie di Brand vi faranno immergere in pazze strategie di marketing piene di colpi di scena e scoprirete come decisioni apparentemente geniali si possano trasformare in disastri epocali. Un nuovo video ogni lunedì. Altre storie su STORIE DI BRAND - https://spotify.openinapp.co/ouks8

Franchise This is the podcast where franchise growth meets digital marketing strategy. Hosted by Sean McKay, founder and CEO of Site Hub, this show dives into what it really takes to scale a franchise in today’s fast-moving, tech-driven world. ㅤ Each episode features insights from franchise owners, marketers, and operations leaders who are building brands that expand without losing their identity. Whether you’re just starting out or managing hundreds of locations, you’ll get practical tips, real stories, and marketing strategies designed to help you grow smarter—not just bigger. ㅤ ...

For entrepreneurs who think different and build bold. Welcome to Insuring Your Success, hosted by entrepreneur, insurance broker, artist, and content creator Bram Bains.

Culture changes constantly. Most of us think it happens organically, shaped by things like technology, art, politics, or activism. But you'd be surprised how many deep-seated behaviors and beliefs were actually created by carefully-crafted marketing campaigns. Smiling for photos, diamond engagement rings, even the pledge of allegiance - all of these were created by a corporation that was intentionally trying to change our minds, and it worked. In How Marketing Changed the World, we'll explore the fascinating true stories behind some of the most successful, and often unknown, marketing ...

Pastor Scott and Shelley share their experiences from operating a homeless outreach in Florida’s Orange and Brevard Counties to raise awareness and tackle some of the biggest misconceptions surrounding the homeless crisis in America.