Showing results for "Marketing" in All Categories
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Marketing: A Guide to the Fundamentals
- The Economist
- Written by: Patrick Forsyth
- Narrated by: Barnaby Edwards
- Length: 8 hrs and 1 min
- Unabridged
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Overall6
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Performance4
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Story4
The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.
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Marketing: A Guide to the Fundamentals
- The Economist
- Narrated by: Barnaby Edwards
- Series: The Economist
- Length: 8 hrs and 1 min
- Release Date: 16-08-13
- Language: English
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₹569.00 or free with 30-day trial
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Hooked: How to Build Habit-Forming Products
- Written by: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Overall535
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Performance423
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Story426
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Insighful book, wished there was transcript added
- By Doyel on 19-02-21
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Hooked: How to Build Habit-Forming Products
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Release Date: 22-01-14
- Language: English
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₹501.00 or free with 30-day trial
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The Marketing Gita
- Ancient Wisdom for Modern Business Success
- Written by: Prateek Maheshwari, Sagar Venkateshwar
- Narrated by: Chandrahas Shetty
- Length: 9 hrs and 44 mins
- Unabridged
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Overall3
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Performance3
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Story3
With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges.
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Nice
- By Sachin Marathe on 12-11-24
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The Marketing Gita
- Ancient Wisdom for Modern Business Success
- Narrated by: Chandrahas Shetty
- Length: 9 hrs and 44 mins
- Release Date: 29-03-24
- Language: English
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₹668.00 or free with 30-day trial
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Marketing 5.0
- Technology for Humanity
- Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Unabridged
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Overall27
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Performance22
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Story22
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Agile Marketing
- By Alok Kumar on 02-12-25
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Marketing 5.0
- Technology for Humanity
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Release Date: 23-03-21
- Language: English
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₹305.00 or free with 30-day trial
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The Psychology of Selling
- Increase Your Sales Faster and Easier Than You Ever Thought Possible
- Written by: Brian Tracy
- Narrated by: Brian Tracy
- Length: 6 hrs and 18 mins
- Unabridged
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Overall77
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Performance62
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Story61
Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.
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Dress for success
- By Apoorv verma on 30-06-25
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The Psychology of Selling
- Increase Your Sales Faster and Easier Than You Ever Thought Possible
- Narrated by: Brian Tracy
- Length: 6 hrs and 18 mins
- Release Date: 30-12-12
- Language: English
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₹609.00 or free with 30-day trial
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- Written by: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 49 mins
- Unabridged
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Overall487
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Performance428
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Story429
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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just wow !
- By dikshit on 08-10-22
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- Narrated by: Alexander Hormozi
- Series: Acquisition.com $100M Series, Book 1
- Length: 3 hrs and 49 mins
- Release Date: 02-08-21
- Language: English
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₹501.00 or free with 30-day trial
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Influence, New and Expanded
- The Psychology of Persuasion
- Written by: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
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Overall11
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Performance10
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Story10
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller...
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Speaker not engaging enough
- By honey sayed on 01-12-25
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Influence, New and Expanded
- The Psychology of Persuasion
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Release Date: 04-05-21
- Language: English
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₹3,478.00 or free with 30-day trial
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- Written by: W. Chan Kim, Renée Mauborgne
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Unabridged
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Overall175
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Performance145
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Story143
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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Older edition
- By Gokul on 11-04-20
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Release Date: 28-07-06
- Language: English
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₹586.00 or free with 30-day trial
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Understanding Digital Marketing
- Marketing Strategies for Engaging the Digital Generation
- Written by: Damian Ryan
- Narrated by: James Langton
- Length: 16 hrs and 1 min
- Unabridged
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Overall12
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Performance8
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Story7
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.
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Amazing Insights into Digital world
- By Sanjiv on 19-08-19
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Understanding Digital Marketing
- Marketing Strategies for Engaging the Digital Generation
- Narrated by: James Langton
- Length: 16 hrs and 1 min
- Release Date: 29-01-19
- Language: English
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₹1,055.00 or free with 30-day trial
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Marketing
- Written by: Brian Tracy
- Narrated by: Brian Tracy
- Length: 2 hrs and 54 mins
- Unabridged
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Overall2
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Performance1
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Story1
The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford - and give it to them - you will achieve outstanding results.This indispensable guide contains 21 powerful marketing ideas you can use immediately.
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Marketing
- Narrated by: Brian Tracy
- Length: 2 hrs and 54 mins
- Release Date: 18-11-14
- Language: English
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₹351.00 or free with 30-day trial
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Lean Marketing
- More Leads. More Profit. Less Marketing
- Written by: Allan Dib
- Narrated by: Troy Duran
- Length: 8 hrs and 19 mins
- Unabridged
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Overall3
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Performance3
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Story3
You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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Lean Marketing
- More Leads. More Profit. Less Marketing
- Narrated by: Troy Duran
- Length: 8 hrs and 19 mins
- Release Date: 07-05-24
- Language: English
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₹668.00 or free with 30-day trial
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Brands and Branding
- The Economist
- Written by: Rita Clifton
- Narrated by: Christopher Oxford
- Length: 9 hrs and 46 mins
- Unabridged
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Overall1
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Performance1
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Story1
Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.
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Brands and Branding
- The Economist
- Narrated by: Christopher Oxford
- Series: The Economist
- Length: 9 hrs and 46 mins
- Release Date: 02-12-13
- Language: English
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₹569.00 or free with 30-day trial
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HBR's 10 Must Reads on Sales
- HBR's 10 Must Reads Series
- Written by: Harvard Business Review, Philip Kotler, Andris Zoltners,
- Narrated by: Tom Parks
- Length: 5 hrs and 48 mins
- Unabridged
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Overall11
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Performance10
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Story10
Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.
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HBR's 10 Must Reads on Sales
- HBR's 10 Must Reads Series
- Narrated by: Tom Parks
- Series: HBR's 10 Must Reads
- Length: 5 hrs and 48 mins
- Release Date: 21-01-20
- Language: English
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₹586.00 or free with 30-day trial
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Kissing the CEO
- Written by: Layla Hagen
- Narrated by: Jacob Morgan, Samantha Brentmoor
- Length: 7 hrs and 13 mins
- Unabridged
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Overall2
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Performance2
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Story2
The last time I saw Cade Whitley, I was the curvy, nerdy girl who tutored him in math. He was the popular boy who only saw me as a friend. Now he’s the CEO of the competition. The second we meet again, we start pushing each other’s buttons…then end up flirting.
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Kissing the CEO
- Narrated by: Jacob Morgan, Samantha Brentmoor
- Series: The Whitley Brothers
- Length: 7 hrs and 13 mins
- Release Date: 01-02-23
- Language: English
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₹668.00 or free with 30-day trial
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The 22 Immutable Laws of Marketing
- Written by: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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Overall98
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Performance83
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Story82
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...
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Never thought this way
- By Ganga Narayan Das on 10-01-26
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The 22 Immutable Laws of Marketing
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Release Date: 22-04-14
- Language: English
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₹1,361.00 or free with 30-day trial
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The Psychology of Selling
- The Art of Closing Sales
- Written by: Brian Tracy
- Narrated by: Brian Tracy
- Length: 5 hrs and 19 mins
- Unabridged
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Overall256
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Performance207
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Story202
How would you like to triple your income in just 12 months? That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program The Psychology of Selling - one of the best, most comprehensive programs of its kind ever produced.
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awesome
- By Placeholder on 27-12-24
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The Psychology of Selling
- The Art of Closing Sales
- Narrated by: Brian Tracy
- Series: Nightingale-Conant: Sales Training
- Length: 5 hrs and 19 mins
- Release Date: 14-10-14
- Language: English
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₹1,439.00 or free with 30-day trial
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Negotiation
- The Brian Tracy Success Library
- Written by: Brian Tracy
- Narrated by: Brian Tracy
- Length: 2 hrs and 1 min
- Unabridged
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Overall59
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Performance47
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Story48
Negotiation is an essential element of almost all of our interactions - personally and professionally. It’s part of how we establish relationships, work together, and arrive at solutions for our clients, our organizations, and ourselves. Simply put, those who don’t negotiate well risk falling victim to those who do. Throughout his career, success expert Brian Tracy has negotiated millions of dollars worth of contracts. Now, with this concise guide, you too can become a master negotiator.
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excellent book
- By Anil on 23-09-19
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Negotiation
- The Brian Tracy Success Library
- Narrated by: Brian Tracy
- Length: 2 hrs and 1 min
- Release Date: 04-10-13
- Language: English
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₹375.00 or free with 30-day trial
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Written by: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
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Overall5
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Performance4
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Story4
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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goodbook
- By prabuddha on 08-03-22
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Release Date: 28-02-13
- Language: English
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₹836.00 or free with 30-day trial
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- Written by: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs and 1 min
- Unabridged
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Overall91
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Performance84
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Story84
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
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One of the best books on Marketing
- By Siddharth on 19-02-24
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- Narrated by: Alex Hormozi
- Length: 6 hrs and 1 min
- Release Date: 20-08-23
- Language: English
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₹668.00 or free with 30-day trial
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Marketing 4.0
- Moving from Traditional to Digital
- Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Jonathan Todd Ross
- Length: 4 hrs and 48 mins
- Unabridged
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Overall150
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Performance120
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Story120
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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The new dimension
- By Tushar on 12-06-19
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Marketing 4.0
- Moving from Traditional to Digital
- Narrated by: Jonathan Todd Ross
- Length: 4 hrs and 48 mins
- Release Date: 28-05-19
- Language: English
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₹305.00 or free with 30-day trial
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