Showing results for "Marketing" in World

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

Ever wondered about the real story behind the ads that changed the world? Join host Fabrizio Caperna as he dissects the creative genius, the risky strategies, and the cultural impact of the most iconic campaigns in history. This isn't just marketing talk; it's a deep dive into the art and science of persuasion, where legendary ideas are born and brands become unforgettable. Welcome to Advertising Archives.

Warum trinkt man eigentlich O-Saft zum Frühstück? Wieso soll man genau 10.000 Schritte am Tag gehen? Und warum gehören Diamanten in den USA fest zu einer Verlobung? Die Antwort ist einfach: cleveres Marketing Ich bin Nadine, Historikerin und Online-Marketing-Redakteurin, und spreche im Marketing-Geschichten Podcast alle zwei Wochen darüber, wie smarte Marketing-Strategien, gerissene Werbetreibende und innovative Kampagnen unser Leben bis heute beeinflussen. Von der Erfindung des Deos bis zur wahren Herkunft vom Käsefondue.Marketing-Geschichten, wie Werbung unser Leben beeinflusst, jeden...

A podcast about the stories and strategies behind the campaigns that shaped our world. Featuring conversations with top CMOs, marketing professors, authors, historians, and business leaders. marketinghistory.org

Come fanno aziende miliardarie a scomparire nel nulla? Può un singolo concorso a premi scatenare una guerra civile? FLOP racconta le incredibili vicende dietro brand e prodotti scomparsi, ma mai dimenticati. Max Corona e Storie di Brand vi faranno immergere in pazze strategie di marketing piene di colpi di scena e scoprirete come decisioni apparentemente geniali si possano trasformare in disastri epocali. Un nuovo video ogni lunedì. Altre storie su STORIE DI BRAND - https://spotify.openinapp.co/ouks8

Culture changes constantly. Most of us think it happens organically, shaped by things like technology, art, politics, or activism. But you'd be surprised how many deep-seated behaviors and beliefs were actually created by carefully-crafted marketing campaigns. Smiling for photos, diamond engagement rings, even the pledge of allegiance - all of these were created by a corporation that was intentionally trying to change our minds, and it worked. In How Marketing Changed the World, we'll explore the fascinating true stories behind some of the most successful, and often unknown, marketing ...

This is the story of publishing as you've never heard it before, told by one of the most provocative and informed voices building its future. It's the tale of prophets and storytellers, of entrepreneurs and shop-owners, of those who fashioned the world of book publishing as we know it.

我將過去在科技公司、上市金控公司以及S&P美國500大公司的工作經驗及學習內容分享給大家， 希望對你的職場、業務工作能有所幫助... I’m sharing the insights and lessons I’ve gained from working at tech companies, publicly listed financial holding firms, and S&P 500 corporations in the U.S., hoping they’ll be helpful to your career and business endeavors. E-mail : warren.tips@gmail.com Powered by Firstory Hosting

Puerto Rico Abran los Ojos (Puerto Rico: Open Your Eyes) is a bold and thought-provoking podcast dedicated to uncovering the true history of Borikén—the island we now know as Puerto Rico. Through weekly episodes, we seek to awaken consciousness across the Latino community, sparking real conversations that bridge generations and borders.Our show dives deep into the stories often left untold, exploring how Puerto Rico became an unexpected bridge between two continents and examining the historical, cultural, and political forces that have shaped our identity. We confront the good, the bad, and...

Parce que la vérité rend libre, je te révèle les secrets cachés derrière les plus grandes entreprises et certaines personnalités des plus controversées.VERITAS VOS LIBERAT Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Learn all about sandstone with World of Stones. Explore "What is Sandstone" and discover the various types of sandstone available. As trusted sandstone suppliers, we offer premium-quality products to enhance your project. Visit our site for expert insights and solutions.

Data not only provides a more accurate view of things; it can also tell better stories. In a world of catchphrases and memes, we'd all like a more researched and robust picture of the business world. What factors were most significant for the meteoric rise and fall of certain companies, and was their trajectory truly meteoric? How true are the organizational narratives we've all been conditioned to believe? Were the most celebrated advertising campaigns actually as successful as everyone thinks they were? Every month in The Data Behind the Business, we'll look at hard numbers and statistics to...

In this Webby Award-winning narrative podcast, co-hosts Josh & Malcolm from BRINK MEDIA reveal the hidden influence of the propaganda all around us and how it continues to profoundly shape our culture today.

¡Creamos contenido cada semana para que nos escuches, aprendas y conozcas un poco más nuestro mundo!YOUTUBE: https://www.youtube.com/@CanalInteresanteIVOOX: https://www.ivoox.com/perfil-canal-interesante_a8_listener_30565196_1.html📗►Libro de Neuromarketing: https://www.amazon.es/dp/B09499WYJQ🎩►Más libros: https://www.smashwords.com/profile/view/pabloruizamo►►DESCUENTO DE 10% EN LIBROS SI USAS ESTE CÓDIGO: LE78Y Hosted on Acast. See acast.com/privacy for more information.

Saviez-vous que le concept de bourse était né en Belgique? Saviez-vous qu'un liégeois avait eu du nez en imaginant les premiers grands magasins? Saviez-vous que la loterie moderne était apparue sur notre territoire? Saviez-vous que la Belgique est un leader incontesté dans le secteur du billard?  Au cours de nos épisodes de podcast, vous entendrez les récits passionnants et immersifs de sept succès entrepreneuriaux historiques, nés sur notre territoire, et pourtant, trop peu connus. Entrepreneurs, innovateurs, précurseurs, leurs histoires vont vous étonner et vous inspirer.  Les 7...

Chanel, Guerlain ou Dior : quel est le point commun entre ces grands noms du parfums et de la Beauté ? Un indice : il s’agit d’un des leaders mondiaux de la fabrication de flacons et packaging, et comme les trois acteurs du luxe cités, il est français. Il s’agit du Groupe Pochet. Voilà 400 ans que le Groupe Pochet est le partenaire incontournable des plus grandes Maisons de parfum et de cosmétiques : façonnant flacons et coiffes de parfums, palettes et boîtiers de maquillage ou encore pots pour le soin. S’il a conquis les plus grandes Maisons, c’est d’abord grâce à un ...

At Culture & Chaos Podcast, our mission is to educate, entertain, and empower a diverse and inclusive audience through lively, unfiltered conversations that celebrate the Black experience while fostering understanding across cultures. We dive into the heart of politics—both in the United States and globally—while exploring entertainment, business, and personal growth. With humor, authenticity, and a commitment to uplifting voices, we aim to spark curiosity, inspire action, and create a space where everyone feels welcome to learn, laugh, and grow together.

你好！Whether you're saying 'nihao' for the first time or debating China's tech trends in Mandarin – welcome to Chinese Around You, where language meets living culture! As a TESOL educator & CATTI-certified translator with 10,000+ teaching hours, I’ve seen learners struggle with two things: 1️⃣ Finding materials that grow with their level (from HSK1 beginners to HSK6+ advanced learners) 2️⃣ Understanding the ‘why’ behind Chinese habits– not just the language, but the culture that shapes it That’s why every episode gives you: ✅ Multi-level nuggets: HSK words ...

Step into the arena with UNBUCKED, your front-row seat to the evolving world of Western culture. From thundering hooves to trending moves, we're bringing you an unfiltered look at what makes the modern Western lifestyle tick. Whether you're a rodeo professional, weekend warrior, or just love the lifestyle, UNBUCKED delivers the stories that matter, the news you need, and the culture you crave. Tune in weekly for your dose of dirt, denim, and everything in between. In the next episode you might find a powerful mix of: - Breaking rodeo news and circuit coverage - Behind-the-chutes interviews ...

ِAnother Random Podcast is made out of unscripted conversations and casual exchanges with interesting people. The podcast idea is simple, we have a list of words that we put in a randomizer, and then we click randomize and then the random word from the list will be the topic of the day. No preparations, maybe we have no idea what the word means or do not really have information. But the goal is to discover and discuss what we can and share the process of knowledge with you.The podcast is hosted by Mohamed Amer, a multidisciplinary person with a passion for trying different things and ...