Showing results for "Marketing Communication" in Health & Wellness

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?" Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million.

Welcome to Intersect, a podcast for anyone in the business of healthcare who’s committed to providing treatments and experiences that improve patient health. This podcast tells stories of behavioral science in action. In each episode, we focus on one person facing healthcare-related challenges, and a team of MicroMass specialists works to build them a more ideal experience. Sit back. Enjoy the story. Get to know our team and our process. Find out how our behavioral expertise and creativity can help change lives.