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In this highly useful guide, international literary agent Jennifer Lyons leads more than 30 expert contributors in demystifying the business side of writing for aspiring authors.Whether you’re unclear on what to expect from your first book deal or just a little puzzled by your editor’s whims, The Business of Writing is the book for you. In it, Lyons empowers aspiring and experienced writers with everything they need to know about the business of selling books, from publicity to the legal and financial aspects of the trade.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

The fundamental goal of any company is to increase the value of the business for shareholders. Whether you want to get a great response to a newspaper or magazine ad, a direct sales letter or a website, you need to be clear about the following basic fact: "What is it that makes your business stand out?" An important and frequently used marketing communication tool is the sales letter. It can build your customer base and increase your sales.

Lick procrastination and writer's block permanently, now. Based on years of creativity research and with its techniques tested at dozens of workshops, No More Writer's Block! demonstrates how to shed self-defeating judgments and get moving on any long-delayed project today. Whether you've put off work on your firm's annual report or the Great American Novel, this program gives you the gentle kick in the pants and practical tools you need.

In the middle of the night on March eleventh, 1980, the phone rang in Julia Reed’s Georgetown dorm. It was her boss at Newsweek, where she was an intern. He told her to get in her car and drive to her alma mater, the Madeira School. Her former headmistress, Jean Harris, had just shot Dr. Herman Tarnower, The Scarsdale Diet Doctor. Julia didn’t flinch. She dressed, drove to Madeira, got the story—and her first byline—and the new American Gilded Age was off and running.

This title is laser-focused on making you sound smarter and becoming more respected by using a larger, more sophisticated vocabulary. Simply has systematically excluded words here that did meet this goal - words that are perfectly good in some contexts, but will not make you sound smarter. Included words sound appropriate in conversation, work seamlessly, and will not be interpreted as "show off" words.

Um sistema prático para você se expressar com mais clareza e eficácia e poupar tempo–o seu e o dos outros.