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Your nervous system is you. All the thoughts, perceptions, moods, passions, and dreams that make you an active, sentient being are the work of this amazing network of cells. For many centuries, people knew this was true. But no one was sure how it happened. Now, thanks to the exciting new field of neuroscience, we can chart the workings of the brain and the rest of the nervous system in remarkable detail to explain how neurons, synapses, neurotransmitters, and other biological processes produce all the experiences of everyday life, in every stage of life.

A revolutionary way to discover real sales success and bring new value to your company! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think. Global sales expert John Asher explores these...

Leadership can be learned: New evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.