Showing results for "Organizations" in Marketing & Sales

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

In The Soul of Strategy, two veteran strategists and academics deliver a straightforward new approach to business strategy―one that builds and expands on the classic work of Peter Drucker―recognizing the inescapable reality, faced by every organization, that a firm's primary job is to create and keep customers.

Field Guide for A Winning Sales Organization by Paul R. DeCoster is a compelling exploration of the intricate, and often misunderstood, world of Sales Operations. In this book, Paul uses his wealth of cross-industry experience to simplify concepts using practical templates and frameworks. He underscores that amidst the overwhelming array of metrics, data points, and business tools, the heart of a successful Sales team lies in building lasting relationships.

We're in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Inbound Organization shows leaders how to build their company's future around "inbound" principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior.

Is your organization considering producing video content but doesn’t know where to start? What is beneficial for your organization to know and understand about video production before you press record? Each week we bring light to these questions and others on The Video Coach for Organizations Podcast. Hosted by Jason Van Sant - video producer with over a decade of experience and owner of Reach Creative. From how to get started and identifying what kind of content you may want to produce to questions like should you hire a professional or do it yourself, we will cover it all as we guide you ...

In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company.

In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.

In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.

One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Marketing Mess to Brand Success shares a career's worth of horrifying mistakes, missteps, and lessons learned. Whether you're starting a new company, a brand manager figuring out the best brand strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager or brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.

Welcome to the future of internet coordination. By now you’ve heard the buzz about Decentralized Autonomous Organizations (DAOs), and how they are going to redefine how we work and earn. But when you peel away the hype and tech jargon, what are they really? How do they operate, why do they...

Sometimes managing a sales team feels like trying to manage chaos, and in a way it is—there are so many unpredictable influences at work in sales. In Nuts and Bolts of Sales Management, John Treace, mining decades of executive sales experience gained from successful business turnarounds, provides managers with proven strategies to build a high-performing sales team that will consistently produce desired results.

Marketing leaders face an uphill battle: their teams are expected to deliver predictable, measurable results in a world characterized by uncertainty, human behavior, and complexity. Traditional approaches attempt to treat marketing as a vending machine where input guarantees output. But this outdated approach sets CMOs up for frustration in today’s dynamic business environment. Kathleen Schaub—marketing innovator, former CMO, and research analyst—reveals a radically needed shift in thinking that will not only bring clarity to the whole organization but help CMOs thrive in the chaos.

Bienvenidos! Join me as I showcase how to reach the Hispanic and Latino audience including special guests who share their expertise. We also have casual couch conversations featuring nuanced ways words, accents, regions, and dialects have an impact. It's going to be an adventure y vamos a gozar durante el camino. Stay tuned.

"Outstanding! hits the nail on the head in every way: Practical content, terrific stories, and an easy read. Miller has provided a road map for organizations to become exceptional--just follow the path laid out. Definitely a must read!" --Dave Ramsey, author of Total Money Makeover and host of...

Olá! Meu nome é Maykon ajudo empresas a alavancar suas vendas com o marketing digital sob medida, e implementar uma gestão eficaz com a nossa consultoria e assessoria de Marketing digital. Contato para consultoria e assessoria: 21 97596-1920.

Save time with systemized content marketing strategies and productivity tips. Do you feel you’re running after a squirrel when it comes to consistently creating, organizing, and managing your content creation? Do you find yourself thinking, seriously, how do you even organize content? Without always wondering, where did I put that thing? More often than not, you find yourself going down a rabbit hole when it comes to locating any of your old content it is scattered and disorganized. You know in your heart that you were called to make a difference with your business, called for more to create...

Twofivesix is a strategic consultancy that helps artists and cultural organizations reaching gaming audiences. We host conversations with artists and game-makers that can help you find your voice and make a splash in the world of games.www.twofivesix.co

This podcast series is all about helping you develop marketing and sales strategies that standout from competitors, and in the eyes of your customersDr Simon Kelly, Dr Paul Johnston, and Stacey Danheiser the authors of: "Standout Marketing: How to Differentiate Your Organization in a Sea of Sameness" will talk about the first of five competencies marketing and sales leaders need to develop for Standout Marketing.They will also host discussions with collaborators and guests who are passionate about keying into what's relevant to the customer, ending B2b product spiel and internal ...

DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.